Process Of Strategy Definition and Implementation

Intended Strategy
Planned in terms of resource allocation, control systems, organizational structures etc .
Win market share and make profits by cutting costs improving processes and being a broad
cost leader in both low tech and high tech segments
Companies following this are Tata Group, Infosys and Multi National Companies

Emergent Strategy
Comes about through day-to-day routines, activities and process in an organization
Focus on Consumers buying criteria and constantly search for efficiencies
Companies following this are upcoming startups like OLA, Uber, Swiggy and many more
 Resource Allocation Process
Used to evaluate proposals to invest
capital, talent and other resources to
develop new products, services and
processes

4 Components
Definition -articulation of problem
Impetus- determination if defined
process is viable
Structural Context-forces that
influence definition and impetus
process
Measurement-determination of
Proposals return on investment

Implications
Mixing of Intended and Emergent
Strategies

Emergent Strategy implies Learning

what works taking one action at a
time
Dominates in Early Stage
Companies and Industries

Intended Strategies are

Infact emergent strategies
Whose success are recognized and
formalized by organization
Process of Strategy Formulation and Implementation