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P R O F. P R E M A K U M A R A D E S I LVA
D E PA R T M E N T O F S O C I O LO GY
UIVERSIT Y OF COLOMBO
BASIC ISSUE
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DETERMINANT FACTORS OF BEHAVIOR
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WHAT WE LEARN
4
DETERMINANT FACTORS AND SUBJECTS
DEAL WITH HUMAN BEHAVIOR
Many factors which govern human behavior:
Biological factors - Bio science
Economic factors - Economics
Socio Cultural factors - sociology
Political factors political science
Psychological factors - psychology
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WHAT IS PSYCHOLOGY
Psychology :
-Describe activities of mind
-Describe interlink between mental
processes and behavior
-Scientific study of behavior and mental
processes
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WHAT IS PSYCHOLOGY?
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GOALS OF PSYCHOLOGY
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EVOLUTION IMPORTANT FACTORS
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SCHOOLS OF THOUGHT IN PSYCHOLOGY
AND THEIR MAIN ARGUMENTS
Structuralism the structure of mind is of prime
important, emphasized the study of elements
of mind
Functionalism the uses and functions of the
mind are more important than its structure
Gestalt psychology the whole is greater than
the sum of its parts, concern the pattern
formed by the elements in the mind rather
than the individual elements themselves
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SCHOOLS OF THOUGHT IN
PSYCHOLOGY
Psychoanalysis behavior is controlled
by powerful unconscious urges.
Behaviorism psychology should focus
on observable events and behavior.
Humanistic psychology psychology
should focus on uniquely human
experiences.
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SCHOOLS OF THOUGHT IN PSYCHOLOGY
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PERSPECTIVES WITHIN OR APPROACHES TO
PSYCHOLOGY
The biopsychology perspective for
every behavior, feeling, and
thought, there is corresponding
physical event that take place in
the brain.
Study the mechanisms of the brain
and nervous system that control
behavior.
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PERSPECTIVES WITHIN OR APPROACHES TO
PSYCHOLOGY
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PERSPECTIVES WITHIN OR APPROACHES TO
PSYCHOLOGY
The psychodynamic perspective
unconscious forces are
important influences on human
behavior. Interested in
behaviors motivational
dynamics.
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PERSPECTIVES WITHIN OR APPROACHES TO
PSYCHOLOGY
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Brain
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BRAIN
Brain stem
Mainly controls unconscious vital functions such as blood
pressure and breathing
Broca's area
Controls speech
Cerebellum
Maintains posture, balance and coordination of
movement
Gustatory area
Controls the sense of taste
Left cerebral hemisphere
Together with right cerebral hemisphere, controls most
conscious and mental activities
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BRAIN
Left middle cerebral artery
A major source of blood supply to the brain
Motor cortex
Sends instructions to muscles to cause voluntary
movements
Optic radiation
Tract of nerve fibers involved in vision
Parietal lobe
Involved in sensations of pain and touch, spatial
orientation, and speech
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BRAIN
Prefrontal cortex
Provides ability to plan, reason, concentrate, and
adjust behavior
Premotor cortex
Coordinates series of movements or intricate,
complex movements
Primary auditory cortex
Distinguishes sound qualities (eg, loudness and
tones)
Primary somatic sensory cortex
Receives information from skin receptors,
distinguishing different types of sensations
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BRAIN
Primary visual cortex
Detects basic parts of a
visual scene
(eg, outlines and light
Or dark)
Wernicke's area
Interprets sensory information
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THE NERVOUS SYSTEM
Nervous system is a network
of cells whose functions are
to detect stimuli, guide
motor responses, and
provide the framework
metal processes: it consist
of the brain, the brain stem,
the spinal cord, the cranial
and peripheral nerves, and
the ganglia.
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PEOPLE ARE DIFFERENT
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PEOPLE ARE DIFFERENT
Psychological differences -
cognition
-beliefs
-Attitudes
-Values
-Expectations
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PEOPLE ARE DIFFERENT
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BELIEFS AND VALUES
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ATTITUDES
Components of attitudes
Cognitive component : beliefs and values part
toward person or object
Affective component : person's feeling toward
person or object
Behavioral component : behavioral intension to
behave certain way
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BELIEFS AND ATTITUDES FORMATION
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ATTITUDE CHANGING STRATEGIES
Providing new and Brain wash
strong information Mass media
Fear arousal or
reduce Counseling
Dissonance
arousal
Participation in
activities
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BEHAVIOR
Biological
factors
Personality B
Environment E
factors Persons self H
(beliefs, values, V
Attitudes, skills, I
Expectations) O
Psychological + appearance R
factors
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BEHAVIOR
B
E
H
Beliefs Values Attitudes A
V
I
O
R
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