How an Increase in Demand Affects the Equilibrium
‘An event that raises quantity demanded at any given price shits the demand curve to the right. The equilbrium price and the equilibrium
(quantity both rise, Here, the report linking using rape seed oil to reductions in risk of il health causes buyers to demand more rape seed.
The demand curve shifts from D, to Dz, which causes the equilibrium price wo rise from £200 to €3.00 and the equilibrium quanti to rise
from 12000 10 200000 tonnes.
Price of
raposoad 550
pertonne
1. Reporton positive
affects of rape seed all
50 increases demand.
50
0 | supply
1. ...hich puts pressure
‘on prices to rise which
--~ encourages suppliers to
offer mare forsale.
2...which causes a
— shortage inthe
BeBe eB
100 |
050
TEesCUNNBBNRABB Dw
‘Quanity bought and
so (00s tonnes)FIGURE 4.10
How a Decrease in Supply Affects the Eq
rium
An event that reduces supply at any given price shits the supply curve to the left The equifbrium price rises, and the equilibrium quantity
falls. Here, an increase in the price of seed for growing rape plants (an input) ceuses sellers to supply less rape seed. The supply curve
shifts from $; to Sz, which causes the equilibrium price of rape seed to rise from £200 to £2.50 and the equilibrium quantity to fall fom
12000 to 9000 tonnes.
Prica of
rape seed 559
por tonne
TeCTUNMB MNS WD
_ ‘Quantity Bought and
Ea _FIGURE 4.12
A Shift in Both Supply and Demand (i)
Mere: 20sin, we observe a simultaneous increase in demand ard supply. Three outcomes are possible. In pane! (a) the equim price rex
‘nom P.to Ps and the caulrivm quarry rises fom Q, tds I panel (b) the aqumbeian price fas trom P, to Ps but the eQulbiam Quareny
‘isos from G; % Qs pane! (c), more 6 no change to te e@umbriun price but to squab quontty rises Wom Qt Qs
»A Shift in Both Supply and Demand (i)
‘Hore we obsewe a simultaneous inrease in domand and decrease in supply. Two outcomes ae possible, In pane a, the equléium
price rises frm P, to P and the equilibrium quantity rises from Q, to In panel (the equivum price again rises from P, to P,, but
‘the equilibrium quantity fall from 0, to Qo.
(al Pie rises, quantity ses
Price of
rape ood
per tome
Ko ‘ntl euitrum
uantty bought and sold
(0) Prog rises, quantity fls
Price of 5
rapes
pertome
Initia quia
G+
Cuantty bought and soldWhat Happens to Price and Quantity When Supply or Demand Shifts?
‘As quick qui, make sure you can explain each ofthe enti inthis table using a supply
and demand diagram.
No change An increase A decrease
in supply in supply in supply
No change in demand P same Pdown Pup
Osame Qup Qdown
An increase in demand P up Pambiguous Pup
up Qup ambiguous
‘A decrease in demand —P down Pdown P ambiguous
Odown Qambiguous Q down