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Submitted By:
Jyotika
Kundu
Akrate
Sharma
CONTENTS
Executive Summary
Protagonist
Product Lines
Flare Background
SWOT Analysis
3 Strategies
Recommendation
Reference
EXECUTIVE SUMMARY
This case is about fragrance (perfume) brand whose
sales have declined in 2008.
Arlmont
Awash
Essential
Swept Away
Mixed Prepacks
1. Depuis
2. Suzanne Water
3. Aromatique
CONT.
The brand Loveliest had been introduced in 1975
and was companys sole focus for some time.
2. Drugstore Chains
With this, companies were trying to use different strategies like in-
store demonstrations to interactive websites with interactive and
emphasising Loveliest.
Savvy s target market and its price are not so much different from
those of other brands under the Loveliest. Savvy is not a proper to
be a breaking-out brand and is less likely to shore up department
store market.
Moreover, since Loveliest already has five brands with it, the adding
of another will not dilute so heavily. Therefore,