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WORLD FOOD PROGRAMME.

Stated approx. 7million child under age 5 are


undernourished.
53000 children die each year.
We bring AQUAVITA-FOREEVER,YSTAR,LITE
To address the Problem.
AQUAVITA contains fresh coconut water in tetra
pack.
Electrolytes-Bicarbonate, Calcium, Potassium,
Magnesium
Vitamin C and B helps to maintain healthy cellular
system
Boost immune system
Amino Acid-repairs your bones, eyes, skin as well
as digestion process
Divided the Market into 3 part-Rajshahi division,
North division and Sylhet.
Rajshahi- 18,484,858 people.
Syhlet-479,837 people.
Urban region and rural region
Age from 8 to 50+.
Niche marketing.
Following Geographic Segmentation.
Maximum Nutritional ingredients.
Our target is mainly the uneducated village people.
Low level of health awareness.
Communicative method and promotional activities.
Weaknesse
Strengths
s

Opportuniti
Threats
es
First of its kind in Bangladesh
Affordable
Innovative marketing campaign
High Quality
Flash pasteurization to ensure sterilized drinks
Sustainably grown and Harvested
Low Customer awareness
Short Shelf life
Alternative to energy drinks
Bringing healthy drink in the market
Trend towards health conscious lifestyle
First Mover Advantages
Weather changes
Reaction by other companies
New entrants to the Market
Product-

Healthy Drinks
Fruit Drink in Tetra pack
Easily Carry able
Place-

Mainly in the northern, Region of Bangladesh


Sylhet
where coconuts are rarely available
Price-

AQUAVITA will be charging premium


price.
250ml.-25Tk
500ml.-45Tk
1litre-65Tk
Promotions-

TVCs
Social media sites
Websites
Newspapers
Magazines
PR activities about Health
POP

Though it is a healthy drink but some of its needs can be


fulfilled by other drinks of competitors.

POD

No extravagant chemicals added to it for its flavor.


Positioning by healthy drink.
Communication objectives-
Communication with the customer
Convince the people
Message strategy-
Should be cognitive
Should be presentation
Message execution-
Using Above The Line
Mass advertise and create awareness
Promotional tools-

Media tools
TVC
Social media site(facebook,instagram)
Newspaper
Magazine
AQUAVITA Website
Local school/college students.
Health conscious people.
Aged people.
Fixed Cost TK(BDT)

Lease(Land) 10,000,000.00

Plant(infrastructure) 25,000,000.00

Machine & Equipment 15,000,000.00

Vehicles 9,000,000.00

Ware house rent 420,000.00

Office Rent 300,000.00

Office Equipment (Table, Chairs, Computers, 400,000.00


Printers, Stationary)

Salary of employees 1,000,000.00

Promotion and Marketing cost 700,000.00

Total Fixed Cost 61,820,000.00


Variable Cost TK(BDT)

Raw Material 5,000,000.00

Selling and administrative expense 300,000.00

Wages 800,000.00

Electricity 700,000.00

Delivery Cost 500,000.00

Corporate tax 2,500,000.00

Total Variable cost 9,800,000.00


Income statement TK(BDT)
Sales(Mini pack 250 ml-600000*25tk Economy 73,750,000.00
pack 500ml-800000*45 Family pack 1 liter-
350000*65tk)

(-)Operating Expenses
Fixed cost 61,820,000.00
Variable cost 9,800,000.00

Net profit 2,130,000.00


ZeeraPani - PRAN ZeeraPani

Carbonated beverages - Pepsi


Energy drinks Black Horse

Coconut water sold by street vendors


We will have 3 different size if packaging for
AQUAVITA.
Mini pack: 250ml tetra pack.
Economy pack: 500ml tetra pack.
Family pack: 1liter tetra pack.
Labeling
AQUAVITA- FOREEVER- For natural flavor, we have chosen
different shades of blue for the packaging and the benefits
will be written clearly.
AQUAVITA -YSTAR- Different
shades of green will be used for
The sweetened flavor.

AQUAVITA- LITE- This flavor


is for aged people or people
who have diabetics and
we lower the sugar level
THANK YOU EVERYONE.

DRINK AQUAVITA AND FEEL


THE REFRESHMENT.