ADVERTISEMENT

MEANING
The word advertising is derived from two
Latin Words Ad and Verto.
Ad towards
Verto I turn
Literally it means to turn the peoples
attention to a specific thing.
 D E F I N IT I O N

Advertising is any form of paid non-personal

presentation of ideas, goods, or services for
the purpose of inducing people to buy.

weeler .
 Todifferentiate the product from their
competitors

To communicate product information

To urge product used

Functions To expand the product distribution

To increase brand preference and loyalty

To reduce overall sales cost

Creates new demands

To differentiate the product from their competitors

GARNIER FRUCTICS
To communicate product information

PONDS AGE MIRACLE

To urge product used

Fair & Lovely

To expand the product distribution
WATEEN TELECOM
To increase brand preference and loyalty

COLGATE
To reduce overall sales cost
MECCA COLA
ADVANTAGES
 Increases and stabilizes the sales turn-over

Manufacturers Maintains the existing market and explores

&
the new
Advertising

Controls product prices

 Guarantees quick sales

Minimum efforts
Middleman
& Makes retail price maintenance possible
Advertising
Sales forecasting

Publicity
Sales-force
& Facilitates selling
Advertising
Reduces sales-mans burden of job

Instills self confidence

 Driving force in decision making

Consumers Ensures better quality products at

&
Advertising reasonable prices

Saves good deal of time

 Uplifts the living standard

Society Generates gainful employment

&
Advertising oppurtunities

Provides new horizons of knowledge

Upholds the culture of a nation

 LIMITATIONS
Limited capacity
Rigid
Unbelievable
Conditional
TYPES OF ADVERTISING
 Print Outdoor
Advertising Advertising

Broadcast
Advertising
Celebrity
Advertising ADVERTISING

Covert
Advertising

Public-service
Advertising Surrogate
Advertising