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Audience

Briana Provost
Adults from 25-54 years old

Demographics
Estimated salary of consumers
would be $80,000-150,000
Would likely be home owners
Consumers are likely to have
Bachelors Degree
Socioeconomic Their occupations can vary since
almost everyone loves dogs, but
they would have to be making at
least in the estimated salary
range in order to pay for both a
pet and a monthly BarkBox
Young professionals
Health conscious (due to the organic nature of the dog treat)/
potentially physically active
Someone who tries to keep up with the latest trendseven for
their dog
Live in an urban setting

Psychographics
Geography Map
$5 off the first box for any 6-12 month subscription
BarkShop, app, text
4-7 day free shipping
Can give someone a gift of a subscription
Can be customized to the dog based on their size
Supports rescues and non-profits
Benefits Dog satisfaction policy
Supports small business owners who make these toys
Potential Pet Giftbox (does cats too)
Competitors Chewy.com
Pooch Perks (cheaper)
Pup Joy (same price)
Chewy Top Ten Spend for TV
Channels
June 2016 April 2017
$5,000,000

$4,500,000

$4,000,000

$3,500,000

$3,000,000

$2,500,000

$2,000,000

$1,500,000

$1,000,000

$500,000

$0
HGTV WARNER BROS. DOMTV ANPL CBS FOOD TBS TWC USA HIST LMN
%Target - How
How different
%Adults many of our
vs. Total Adults
target audience

%Col %Col Index


CNN - Any Watching Past 7 days
25.0 28.1 112.3

HGTV (Home & Garden Television) - Any Watching Past 7


days 19.2 28.3 147.4

MRI Data ESPN - Any Watching Past 7 days

History Channel - Any Watching Past 7 days


27.8 46.1 165.5

Performance Discovery Channel - Any Watching Past 7 days


28.7

24.5
34.3

32.9
119.2

134.5

for the Top 15 Fox News Channel - Any Watching Past 7 days
25.5 31.3 123.0

Ideal Channels TBS - Any Watching Past 7 days

TNT - Any Watching Past 7 days


21.8

23.4
27.3

26.6
125.4

113.6

for BarkBox ESPN2 - Any Watching Past 7 days

Food Network - Any Watching Past 7 days


15.2 26.5 174.5

22.4 25.6 114.4

Animal Planet - Any Watching Past 7 days


18.7 19.7 105.3

National Geographic Channel - Any Watching Past 7 days


16.9 19.0 112.0

TLC - Any Watching Past 7 days


16.5 17.9 108.4
E! (Entertainment Television) - Any Watching Past 7 days
9.0 10.0 110.6

CBS Sports Network - Any Watching Past 7 days


10.6 16.3 153.9