Summer Internship

Experience

Briana Provost
MMSI- About

Founded in 1985 and adopted by R2C Group in 2006

MMSI has three strategies to choose from
DRTV Strategy
Pay for Performance Strategy
Hybrid Strategy
Outstanding staff that works to optimize the success of the clients company
through whichever strategy they decide to pursue.
Media
Client Services
Operations
Finance
DRTV
Pay For Performance
Hybrid
MMSI- Summer Internship

BarkBox and Eero projects

Small conference room project
Adding to and updating the media descriptions file in the media collateral
folder
Media tier sheets
PI calls
Sat in on media and client services meetings
MMSI BarkBox Project

Learned about the product and what makes the product appealing
Focused on an ideal target demographic for the product
Tracked down some of the most popular cities where they might live
Made visuals to correspond with the research that I did
Analyzed the MRI and Kantar data
Helped me to learn/experience the different steps of creating a media plan
Where does our audience live?
 Chewy Top Ten Channels for Spend
June 2016- April 2017

$5,000,000

$4,500,000

$4,000,000

$3,500,000

$3,000,000

$2,500,000

$2,000,000

$1,500,000

$1,000,000

$500,000

$0
HGTV WARNER BROS. DOMTV ANPL CBS FOOD TBS TWC USA HIST LMN
Top 15 Channels That Would Work For
This Client

Animal Planet Fox News Channel

TLC TBS
E! Discovery Channel
National Geographic Channel HGTV
CNN ESPN
TNT ESPN2
Food Network CBS Sports Network
History Channel
R2C Eero Project

Worked with other interns at R2C

Learned about R2C and their various departments through on boarding
Tasks for the project
Called into R2C for intern meetings where we would brainstorm and discuss the
different phases of the project
Pulled Kantar data
Worked with Ben to form a media plan
Participated in the 1 hour presentation
Keep an eye out for Eero in the market place! (it is now being sold at
Walmart)
Trials and Triumphs
 Trials

Long Distance Collaboration

Learning the Lingo
Navigating Kantar
Time Management
 Triumphs

Strengthened and practiced long distance communication

Learned the lingo
Lead
CPL
Dual and single feed channels
Risk Buy
Per Inquiry
Kantar
MRI
Local cover-up
Embraced the core values even more
Effectively used my time to work around the project and my job at the country
club
Thank You Everyone!
Any questions?