Zipcar is an American car-sharing company and a subsidiary of Avis Budget Group

founded in 2000 by Antje Danielson and Robin Chase based on existing German and
Swiss companies

Zipcar provides automobile reservations to its members, billable by the hour or day;

ZIPCAR members pay a monthly or annual membership fee in addition to car reservations
charges

COMPANY The first Zipcars hit the road

PROFILE around,Boston,
Massachusetts.
 CASE SUMMARY

Had to visit her sisters concert. Picked up the Jetta 1 pm

Booked a 4 pm Jetta Interview was at 2 pm
Pick up her sister at 4:30 pm Expected time of return was 3:30
Reach the venue Lupos at 6 pm pm

Fishman on the other hand

Karr was getting late
was running late on his
and badly wanted to
interview and wanted to
track the car down
extend the rent time

Anita Karr Should he stay or should he go? Sal Fishman

CONSUMER
PROFILE
 ZIPCAR SERVICE
Car sharing service, low cost alternative to car
rental and ownership with vehicle fleet luxury
cars and SUVs

Reservations on a call or
online ,a year in advance or
minutes before the Members were given Zip
requirement card that unlocked their
preferred vehicle and
Each car provided with provided access to keys
permanent parking location locked inside
and name that indicated
mark and model Zipcar provided routine
maintenance for the cars.
Members paid tolls and
parking tickets
 MEMBERSHIPS
$25-Drivers license check
$100-Refundable deposit
Rental periods from few hours
$50-$250- to few days
Annual memberships Each reservation included-125
fees free miles, post that $.20 per
mile charged to cover gas

Zipcar provided routine maintenance for the cars and

members who washed their cars were reimbursed up to $15.
 ZIPCAR BOSTON PLANS

OCCASIONAL DRIVING EXTRA 50

PLAN PLAN EXTRA 75
$25 Application $25 Application PLAN
fees fees $25 Application fees
$50 annual fees $50 pre-paid $75 pre-paid
and monthly/daily Monthly fee and Monthly fee and
usage fees received 10% received 10%
Gas,Parking discount on each discount on each
,insurance were months driving months driving
included in all USE IT OR LOSE Balance rolled over
reservations IT PLAN to the next month
 You reserve wheels when you want them, by the hour or day (online or in
the Zipcar app) and only pay for the time you use them. And unlike a car
rental, theres no waiting in line at the counter.

CAR No hidden fees Unlock a variety of cars

SHARING
IS KINDA Save time & money Go beyond public transit
LIKE CAR
RENTAL, Super convenient
BUT WAY
BETTER
 RENTAL
VS
ZIPCAR
COMPARISON
 SAVINGS
COMPARISON
WITH
OWNERSHIP
WITH WHICH COMPANIES OR SERVICES
DOES IT COMPETE?
Short Term
Rentals

Return
Free Carsharing
floating Or Peer to Peer
One way

Bike and
walking

Public Transport
(Subways, Buses, Trains
etc.) Car Pooling
 MARKET SCENARIO:
72.2% of market share as
measure in members

74% of market share in

North America
POTENTIAL TYPES OF COMPETITORS-

European & US Car Rental

Car-Sharing Companies
Enterprises Hertz
Swiss Mobility Avis
Carsharing

Car Manufacturers
Volzwagon
North American
car-sharing
enterprises
CommunAuto
(Canada)
Car-Sharing Inc.
(Portland)
Flexcar (Seattle)
UBER
OLA
 COST BENEFIT ANALYSIS-

https://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjppJjc_9bVAhWHQo8K
Hcq1B7gQjhwIBQ&url=https%3A%2F%2Fseekingalpha.com%2Farticle%2F359261-zipcars-future-part-
3&psig=AFQjCNGu_L5_nqvyxy4lTREt1JoBY0K9pQ&ust=1502809480425478
 PERCEPTUAL MAP
High cost 9

7 Zipcar

6 WeCar
Low
SERVQUAL 5 Avis
Hertz
0 1 2 3 4 4 5 6 7
Car/Bike rental Uber
3
High
2 SERVQUAL

1
Other Public
Transport 0

-1 Low cost
 Avis
Avis Budget Group and its subsidiaries and licensees provide a
complete range of vehicle rental services through 10,000 rental
locations in approximately 175 countries around the world.

Enterprise

COMPETITIVE Enterprise has acquired several small car-sharing and hourly rental
players along the East Coast markets like PhillyCarShare and Mint
Cars On-Demand in New York and Boston to add to its own car-sharing

LANDSCAPE
arm WeCar.

Hertz
Hertzs car-sharing service, Hertz On Demand, not only offers one-way
rentals, but also does away with membership fee altogether. With its usual
car-rental business, Hertz has access to the best parking spots across the
U.S. and has a fleet size of 375K, 30 times that of Zipcar. It also plans to fit
its entire fleet with the car-sharing and hourly-rental compatible Eileo
technology by 2013, which could be a serious threat to Zipcars growth
over the coming years.
Attributes (1-10) Zipcar Avis Enterprise Hertz Weight (1-6)
Low-To-High

Convenience 9 6 5 5 1

Price 9 6 5 4 2

Service 3 8 6 3 5

Availability 6 7 4 6 4

Variety of Cars 6 7 6 6 6

Amenities 10 7 4 5 3

TOTAL 43 41 34 29
CRITICAL SUCCESS FACTORS FOR ZIPCAR

Encourage feedback

On time service

Brand differentiation

Cost efficiency

Keep it simple!

Harnessing technology

Go where your competitors wont- college

students

Value added services

MECHANISMS TO MANAGE CONSUMER
BEHAVIOR

Chauffer
Service Quality
Driven ZipCar

Superior elements like

pet space, customization
of cars, Women safety
Airport and Railway centers, Carpooling
Services facility Trips for special
memebers
 EMOTIONAL APPEAL
Eco Friendly Cars
Easy Availability- Airports

CUSTOMER RELATIONSHIP
Loyalty through Incentives
Special University Discounts
EXCLUSIVITY
Special Trips- Dates
OBJECTIVES Pet Space
Car Customization

RELIABILITY
Women Safety
OF THE REPOSITIONING COMPETITION
Car Rental: Save $26/day
Car Ownership: Save more than $500
MECHANISMS
RECOMMENDATIONS TO IMPROVE SYSTEMS TO MANAGE CUSTOMER
BEHAVIOUR :
Accidents
Car should have GPS tracker
which gets activated on collision
Medical facilities & car-tow
service should be sent
Provide next Renter with
backup car
Delays
Continuous rentals should have a
3 hour buffer
Additional charge for delay in
return Breakdowns
GPS should be activated GPS tracker should be
Renter 2 should be given activated
location of car Substitute car to be sent for
Renter 1 should pay for gas and next Renter
for cab for Renter 2 Frequent servicing to be
All Renter should be given GPS done for all cars
tracking code of the car for the
entire day
Instant messaging for delays
using app
 Thank You !
Name PRN
Alisha Tobwala 16020841003
Ankita Chauhan 16020841155
Ashweta Kumar 16020841104
Leona Jennifer 16020841118
Siddharth Rao 16020841190
Shivangi Agarwal 16020841031
Siddhesh Gandhi 16020841136
Arjav Shah 16020841101