L&L Society of Canada

Marketing Strategy

KELOMPOK 9
AGAM SUTJATMIKO
HUDI WAHYU P
R. TRI CITRA LESTARI
Organic Social Media Growth and Other
Challenges

Too many social media

channels

Diluted messaging

Untrained staff with

multiple roles
 Design Of Social Campaign
LLSC used Hootsuite
Gilmore trained the
staff of social
advocated
Creating official
Twitter and facebook
profiles
Branding across
campaigns was
consistent and clear
National campaign Light
the Night Walk on Word
Cancer Day
#LightTheNight4WCD
 Social Measures and Metrics

33,248 900 % 600 %

People reached Increase in opening week YoY traffic increase in
event registration opening week

As a nonprofit we arent able to have dedicated social media managers. The Hootsuite
platform, coupled with personalized education from Hootsuites Social Media Coaches let us
leverage our regional leads to engage in social on our organizations behalf
-Patricia Gilmore, Social Media Manager, LLSC-
 Question 1 :
Visit the Hootsuite website. Describe Hootsuites
listening, engagement, and collaboration tools.

Listening Engagement Collaboration

Monitoring Manage your social Create flexible team

Get real-time result media accounts across workflows
more than 35 global Set individual or team
networks permission levels
Identify influencers
and leads
Save time with pre-
written responses
Manage engagement
workflows
Track interaction
history
 Question 2.
Describe other social media strategy support provided
by hootsuite

Time Video
Message Call

Publish Chat
 Question 3
What factors contributed to LLSCs social success?

Build Branding Manage

Get Real-Time
Staff Training Workflow and
#LightTheNight4wcd Result
Collaboration
 Question 4
How does LLSC assess the success of its social
campaign?

Build
Branding

Analytic for
Hootsuite

Registration
+ Traffic
 Question 5
A lot of nonprofit use social media to boost their fundraising efforts,
but more often than not, they do not work. In your opinion, what
might be some of the reasons for their failures?

Unfocused manage social

media

Teams are not competent

to handle social media

Do not use Matrix in

decision making
Thank You...