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The High-Impact HR

Operating Model
Extended Point of View
February 2017
HRs role in leading through
disruption

Copyright 2017 Deloitte Development LLC. All rights reserved. The High-Impact HR Operating Model 2
HR Initiatives are Translating to Business Value
However, despite the ongoing transformation efforts, Bersin by Deloitte
research shows that HR has not created sustainable value for the
business

85%
Of global organizations feel the need to
transform HR to meet new business priorities

40%
Of new CHROs come from the business,
not HR

28%
Of business executives believe HR is highly
efficient

22%
Feel confident they are adapting to
employees needs well

20%
Of business executives believe HR is adequately
planning for their companys future talent needs
future talent needs
Sources: Bersin by Deloitte; Deloitte University Press
Copyright 2017 Deloitte Development LLC. All rights reserved. The High-Impact HR Operating Model 3
The Function of HR Needs to Elevate
We know that the business and the workforce are changing in significant
ways to respond to the disruption. For HR to stay aligned, it needs to
change as well
YESTERDAY TODAY

Workforce
Standard social contracts Mobile & transient workforce
Process at the core Employee Experience at the core
Defined generations Demographic upheavals
Organizational hierarchies Networks of teams

HR
Business
Transformative technology Digital revolution
Shareholder management Reputation management
Customer satisfaction Customer engagement
Business partnerships Economic ecosystems
Global expansion Dynamic globalization

Copyright 2017 Deloitte Development LLC. All rights reserved. The High-Impact HR Operating Model 4
The 4Cs Enable High-Impact HR
A High-Impact HR Operating Model Requires Critical Shifts to Achieve
the 4Cs and enhance the workforce experience

Process Thinking Design Thinking


CREATE
CAPACITY Systems of Record Digital Workplace

Admin Operational

Back Office Data Front Office Insights


GROW
CAPABILITY Working in the Business Working on the Business

Generalist Guide
IMPACT
Silos & Segments Enterprise Communities
EMPOWER
COMMUNITY Internal Internal and External Networks Creating a
High-Impact
One to Many Many to Many on the
Organization

HR Functional Orientation Business Outcomes


BOOST
CREDIBILITY Talent Management Workforce Maximization

Standardized Personalized

Copyright 2017 Deloitte Development LLC. All rights reserved. The High-Impact HR Operating Model 5
High-Impact HR Drives Business Performance
Research shows that organizations with High-Impact HR have better
business outcomes

2.5x 2.4x 2x 2x 1.4x 1.3x


Higher Higher Higher Higher Higher Higher

Aligns to Creates new Improves Operates Wins over Responds to


market products / processes to efficiently / the customer
changes services maximize keeps costs competition needs more
faster more efficiency low in the quickly
quickly market

Below average HR performance


Average HR performance
High-Impact HR

Source: High-Impact HR: Building Organizational Performance from the Ground Up, Bersin by Deloitte, David Mallon, Karen Shellenback and Josh Bersin
Copyright 2017 Deloitte Development LLC. All rights reserved. The High-Impact HR Operating Model 6
Core Fit for
Model Purpose

The High-Impact HR Operating Model Core Elements

1. HR Customers remain at the center and with a bigger voice than


ever, driving a critical focus on workforce experience
9 2. Digital Workplace empowers and connects the workforce
3. Workforce Insights are used to inform the business strategy
4. The models strength is fluid interactions
7 2
6 5. HR Operational Services delivers inquiry, data, and specialized
services, generating capacity for other HR components
6. Business HR uses data and insights to deploy workforce solutions
that ensure the business is capable of achieving its strategy
7. Communities of Expertise connect experts to develop relevant,
10 data-driven, and experience-designed workforce solutions
5
8 1 8. External Networks & Partners extend the HR community beyond
its walls and add more credibility to workforce solutions
3 9. HR Leadership partners with the business to set the HR vision,
4 culture and priorities that deliver the business strategy
10. HR Enablers are fundamental to fueling the credibility and impact
on the business and HR customers

HR Customers

HR Components

HR Accelerators

HR Enablers

Copyright 2017 Deloitte Development LLC. All rights reserved. The High-Impact HR Operating Model 7
Core Fit For
Model Purpose

Fit for Purpose Strategic Design Choices Example Current-state


Manufacturing organization with 90K employees mostly in Future

North America supporting a decentralized business model


HR Owned Experience Full End-to-End Experience
1 HR Scope HR takes on accountability primarily for HR HR has accountability for a HR and non-HR process steps
process steps within the employee experience within the employee experience

Controlled Entrepreneurial
2 Governance Robust governance, decisions driven from a Policies are guidance with local groups
central governing group making decisions and adapting programs

Employee Standardized Personalized


3 Employee experience similar regardless Employee experience differs and is
Experience of customer segment tailored by customer segment

Service Enterprise Differentiated


4 Set of standardized HR services HR services differentiated and aligned to specific regional
Differentiation provided across all regions and businesses and/or business contexts

Enterprise Differentiated
5 HR Processes Primarily integrated and standardized process steps Primarily localized process steps aligned to regional
to deliver HR services across regions and businesses and/or business differences to deliver HR services

Data Supported Data Driven


6 Workforce Data Data primarily used to support and be a part of Data used as the primary driver and key part
the workforce decision-making process of the workforce decision-making process

Enabling Extended
Provide the tools to enable employee and manager Provide the tools to drive employee and manager
7 HR Technology
access to information and transactions with HR ownership for HR data, transactions with limited HR
involvement in approvals involvement in approvals

Competitive Advantage Full Services


8 HR Capability Focus on HR capabilities that build the Focus on HR capabilities that build competitive
competitive advantage for the business to win advantage and deliver a broader set of services

HR Resource Centralized Distributed


9 Delivery of HR services occurs primarily from Delivery of HR services occurs primarily from
Location a centralized team of resources regional and/or local teams of resources

Broad Specialty
Copyright HR Roles
10 2017 Deloitte Development LLC. All rights reserved.
Fewerdifferentiated roles that focus The High-Impact
More differentiated roles withHRdeep
Operating Model 8
on a broad range of services concentrated expertise on defined services
Enhancing the employee
experience

Copyright 2017 Deloitte Development LLC. All rights reserved. The High-Impact HR Operating Model 9
HR Customers:
Driving business results through moments that matter

Definition
Customers are placed at the center of the model as
the focal point for delivery of HR capabilities. They
are the primary recipient of HRs services.
Understanding the needs across each segment of HR
customers allows for consideration of ways to flex the
employee experience to fit varied needs and deliver
moments that matter within the HR customer life
cycle. Customer needs influence the talent strategy
and HR programs of the business.

External
Shareholders/Investors, Candidates, Alumni,
Retirees, Government Agencies, NGOs,
Dependents/Beneficiaries/POAs, Contract Workers,
Gig and Independent Contract Workers

Internal
Executives, Business Leaders, Managers, Employees

Copyright 2017 Deloitte Development LLC. All rights reserved. The High-Impact HR Operating Model 10
Creating Human Experiences
What does it mean to put your customers at the center of the model?

It means HR will create human experience by:

1. Understanding who their customers are, what they need, and the moments that
matter most to them

2. Creating differentiated interactions to satisfy each customer groups unique needs,


starting with the moments that matter most

3. Using models and prototypes to rapidly develop, test, and evaluate solutions

4. Empowering and holding accountable leaders for end-to-end HR Costumer Experiences

5. Developing HR processes and technologies that are simple, intuitive and delightful

Creating human experiences in HR begins with developing employee


experiences that delight and engage

Copyright 2017 Deloitte Development LLC. All rights reserved. The High-Impact HR Operating Model 11
Crafting the Employee Experience
Shifting the design of HR from programs, processes, and policies to the
design of experiences that delight and engage

Evolving from Moving towards

Traditional Inside-Out Approach Customer-Centric Outside-In Approach


focusing on how HR compares to best practice molding HR based on the needs of its
customers

Look, listen and Generate and Prioritize


Test, Refine and Plan
understand Ideas

Vision and Set Employee Experience Let your imagination into the wild to generate
Principles Prototype, test, and refine
and prioritize cutting-edge employee
experience solutions. Specifically:
Define focal employee experience Build employee experience prototypes
question of problem to solve 1. Conduct Employee Experience lab to
develop employee experience Analyze outcomes and impact of solutions
Look & listen to define Employee breakthroughs Conduct, test, and refine solutions
Personas 2. Prioritize employee experience ideas for
Conduct interview and observation prototyping Create a plan and execution roadmap
activities to understand the problem
Develop go-forward plan to implement the
Understand & synthesize HR needs most impactful employee experience
solutions
Synthesize results from interviews and
observations
Develop journey maps and personas
Identify themes in HR needs

Copyright 2017 Deloitte Development LLC. All rights reserved. The High-Impact HR Operating Model 12
Moments That Matter Shape the Employee Experience
Differently for each Persona Using Three Key Tools

1 Employee personas 3 HR Journey maps


Which employee groups make up our key What do employees experience during
HR Customers? the moments that matter most to them?
It all starts with understanding who your HR We understand HR expereinces when we take a
Customers really are. Personas link each group and walk in an employee's shoes. Built using insights
their impact on the business from employees, HR Journey Maps depict the
sentiment felt by populations as they experience the
Store Manager frontline impact on success Moments That Matter most to them and envision
High Potential key to the future the desired sentiment
New Hire critical investment
Executive evaluating our success

2 Moments that Matter


What HR experiences matter most to
them?
Next comes
understanding the HR
experiences that really
matter.
Enabling us to think
bigger than HR policies,
programs, or processes
by considering impact on
specific outcomes that
matter.

Copyright 2017 Deloitte Development LLC. All rights reserved. The High-Impact HR Operating Model 13
The Design Thinking Process for Employee Experience

Vision and
set Employee Create a plan
Experience and execution
principles roadmap

Look and listen


Prototype,
to defined
test, refine
HR Personas

Understand
and synthesize Generate and
Employee prioritize ideas
needs

Copyright 2017 Deloitte Development LLC. All rights reserved. The High-Impact HR Operating Model 14
Driving Momentum to Enhance the Employee Experience
The journey to delight and engage employees begins with the
thoughtful collection of internal and external insights and concludes with
a set of pilot initiatives

Vision and Set Employee Understand and Prototype, test, and


Experience Principles synthesize employee refine
needs Build employee experience
Synthesize results from prototypes
Define focal employee
Look & listen to interviews and observations Generate and Analyze outcomes and impact Create a plan and
experience question of
Develop journey maps and of solutions
problem to solve define Employee Prioritize Ideas execution roadmap
personas Conduct, test, and refine
Personas Conduct Employee Experience solutions Develop go-forward plan to
Identify themes in employee
Conduct interview and needs lab to develop employee implement the most
observation activities to experience breakthroughs impactful employee
understand the problem Prioritize employee experience experience solutions
ideas for prototyping

Work Period 1 1 2 Work Period 2 Work Period 3 Work Period 4 5


3 4
HR Experience Vision Employee Moments Journey Maps Employee Experience
1 2 Personas 3 That Matter 4 5 Path Forward

Examples: Examples:
Articulate the future Employee Store Middle Applying For Getting Envision the future Employee Define the path and resources
Experience and how the change Manager Management My Job Performance Experience for select required to launch and measure a
will drive critical business High Executive Getting My Feedback personas to Delight series of Employee Experience
outcomes Potential Offer Figuring Out at the Moments that Matter pilots
New Hire My First 90 My Next
Days Career Move
Changing Role

Copyright 2017 Deloitte Development LLC. All rights reserved. The High-Impact HR Operating Model 15
Appendix

Copyright 2017 Deloitte Development LLC. All rights reserved. The High-Impact HR Operating Model 16
Deloittes High-Impact HR Operating Model
Familiar. Sustainable. Revolutionary.

Executive Leadership
Visions, Strategy, Priorities
HR Leadership Team Senior Business Leaders

Governance

Digital
Workplace
Communities
of Expertise Business HR

HR
Customers

HR Operational
External Services
Networks
&
Partners Workforce
HR Customers Insights

HR Components
HR Accelerators
HR Enablers
Data

Copyright 2017 Deloitte Development LLC. All rights reserved. The High-Impact HR Operating Model 17
About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by
guarantee, and its network of member firms, each of which is a legally separate and independent entity.
Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche
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the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients
under the rules and regulations of public accounting.
Copyright 2017 Deloitte Development LLC. All rights reserved.

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