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international

advertising and
promotion
UNIVERSITY KUALA LUMPUR BUSINESS SCHOOL
EEB20803 INTERNATIONAL ADVERTISING & PROMOTIONS
GROUP ASSIGNMENT (IB40) Member of the group

Presented By :
Fatim Syakila Zakaria (62215115134)
Miko Shindo (62200716015)
Yurina Ishikawa (62200716002)
Kanika Khandelwal (62200716039)
Siti Zainab Rahmat (62215215116)
Nurul Syazwani Athirah Hamdan (62215114284)
Anna Watanabe (62200716030)

Presented to :
Mr. Muhammad Asyraf Hasim
Product and Company Details

Name of the Company : 1629

Name of the Brand : Alvi (Alluring+Vitalizing)

Product Category : Perfume

Tagline : Scent of Divinity


Advertisement types
ADVERTISEMENT Advantages and
TYPE Limitation
The type of advertising Advantages :
chosen for the product is
Broadcast Advertisement
Television Broadcast, 1. Convenient and
specifically. Flexible
2. Strong Impact
Broadcast Advertising, 3. Mass Coverage
also known as on-air
advertising; applies to
commercials aired on Limitations :
either television or
radio. 1. High Costs
ADVANTAGES OF ADVERTISEMENT
It provides information of product properties.
Advertisement brings product information to
consumer, especially the product is new.

It is can easily reach targeted audiences


because it has advertise through television
advertising.

It helps in conveying the message or


advertisements with sound, visuals and
actions.
DISADVANTAGES of advertisement
Its production cost is high because it needs to pay
for the TV channel for them to establish the
content of advertisement.

Our perfume ALVI, we need to pay highly in the


cost of advertising it through the television
advertising.

It is inefficiency unalike online marketing, it is


quite difficult to measure the conversion rate of the
ads through traditional marketing.

the perfume ALVI advertisement is not efficiency


because it advertising through traditional
marketing, it need to improve the advertisement
through online.
Future improvement
MOBILE LED BILLBOARD ARCHWAY
ADVERTISING
Future improvement of advertisement
MOTIVATION EDUCATION

Create a Change the


great traditional
motivation ads into more
to reduced valuable
consumer messages.
problem.
RECOMMENDATION
We need to improve little bit the skill,
editing, creativity, innovation and so on.

Our advertisement video become


international and will easily understand.

We will make a viral video that


show how useful the our product
We will spend to make outdoor advertisement.

Include billboards, bus benches, interiors and exteriors


of buses, taxis, train, business vehicles and signage
posted on the exterior of your own brick-and-mortar
location
CONCLUSION
The television commercials are plays a vital role
in the making of purchase decision.

Our goal is to tell our customer about our


product.

Using the television advertising, we have


advantages and disadvantages of the
advertisement. So that, we use it to make
improvement in short-term and long-term
oriented.
Want big impact
Use big image.
Thanks!
Any questions?