Principles of

Writing Questionnaire

Presented by:

Romel Cabaldo Sor

cabaldoromelsor@yahoo.com
 ask in order to know
 Hwag mahihiyang magtanong
-- Susan Roces
RiteMed Ads
 according to the different
RESEARCH , Filipinos usually
gave vague/ general answers.
 Is your GF beautiful? Answerable by YES
or NO..

frequent Answers: Ah maputi sya, mahaba

ang buhok, or matangkad, pg nakatalikod
kamukha ni Julia Baretto.
 Is you BF handsome?

Frequent answers: Moreno sya, or

matangkad, matipuno.
 Maybe she wanted to say:

My BF is TALL, DARK and NEVERMIND.

QUESTIONNAIRE

[Late 19th century. < French <

questionner "ask"
Questionnaire = A tool used to
collect information from your
target population
1. What is a questionnaire?
A questionnaire is a set of questions for gathering
information from individuals. You can administer
questionnaires by mail, telephone, using face-to-face
interviews, as handouts, or electronically (e,g., by e-
mail or through Web-based questionnaires).

A questionnaire is a series of questions asked to

individuals to obtain statistically useful information
about a given topic. When properly constructed and
responsibly administered, questionnaires become a vital
instrument by which statements can be made about
specific groups or people or entire populations.
2. Types of questionnaires and questions

Questionnaires can be paper-based, or electronic.

2.1 Structured questionnaires (Closed Ended
Questions) are based predominantly on closed questions
which produce data that can be analyzed quantitatively for
patterns and trends. The agenda is entirely predetermined
by the evaluator and provides little flexibility for
respondents to qualify their answers.
A closed question can be answered with either 'yes' or 'no'.
2.1.1 Yes/No Questions
1. Do you have a library membership card?
Yes ( )
No ( )
2.1.2 Multiple Choice Questions
What purpose do you visit the library? (Multiple choices)
( ) To read news papers
( ) To refer books
( ) To borrow and return books
( ) To browse Internet
2.1.3 Scaled questions - Responses are graded on a continuum
(example: rate the appearance of the product on a scale from 1 to 10,
with 10 being the most preferred appearance). Examples of types of
scales include the Likert scale, semantic differential scale, and rank-
order scale
A likert scale is commonly used in survey research it is
often used to measure respondents attitudes by asking the
extent to which they agree or disagree with a particular
question or statement.[Mid-20th century. After Rensis
Likert (1903-1981), U.S. psychologist]

Example: To what extent the information obtained from

the web based resources are useful to you? (Likert Scale)
Sl. No. Extent
1 Unsatisfied
2 Somewhat satisfied
3 Neutral
4 Satisfied
5 Extremely satisfied
Rankings:
Please rank the following web based resource usefulness in
order of preference (starting from 1 is least preferred and
10 is most preferred).

Sl. No. Web based resources Ranking

(1.10)

1 E-books

2 E-journals

3 Discussion forums

4 Databases
2.2 Unstructured questionnaires (Open-ended)
Non-structured questions, or open-ended questions,
are questions where there is no list of answer
choices from which to choose. Respondents are
simply asked to write their response to a question.
Here is an example:
An open question is likely to receive a long answer.
Example of a Non-structured Question
1. What are the facilities and services do you
expect from your library?
______________________________________
______________________________________
__________
2. What are the benefits for automating a library
housekeeping functions?
______________________________________________
______________________________________________
______________________________________________
It is best to use non-structured questions when you are
exploring new ideas and you don't really know what to
expect from the respondents.
2.3 Semi-structured questionnaires (Partially Structured
Question) take a mixed approach. In some situations, you
may have a partial list of answer choices, but you may still
have some doubt or uncertainty about other possible
responses. You can create a partially structured question
such as the following:
Example of a Partially Structured Question
What purpose do you use web based resources?
For research work
To write assignments
To improve subject knowledge
For the purpose of seminar presentation
Any other (Please specify): 1.________________
2. ________________
2.4 Contingency questions - A question that is answered
only if the respondent gives a particular response to a
previous question. This avoids asking questions of people
that do not apply to them.
1. Do you have computer knowledge?
Yes ( )
No ( )

2. If yes how long have you been using?

From last 6 months ( )
From last 1 year ( )
From last 2 years ( )
From last 3-4 years ( )
 Principles of Questionnaire Writing

1. Be clear and precise.

Name: (optional)_____________________
Year/Section:________________________

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 Principles of Questionnaire Writing

2. Response choice should not overlap.

Monthly income of Parents

( ) below P5,000
( ) P5,000- P10,00
( ) P10,000- P15,000

20
 Principles of Questionnaire Writing

2. Response choice should not overlap.

Monthly income of Parents

( ) below P4,999
( ) P5,00- P 9,999
( ) P10,000- P 14,999

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 Principles of Questionnaire Writing

3. Use familiar and natural words

injurious (1) 2 3 4 (5) strongly agree

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 Principles of Questionnaire Writing

3. Use familiar and natural words

strongly disagree (1) 2 3 4 (5) strongly agree

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 Principles of Questionnaire Writing

4. Do not use words or phrases that show bias.

Bad: Why isnt this brand better liked?
Good: What is it that you like least about this brand?

264a Marketing Research 24

 Principles of Questionnaire Writing

5. Avoid double-barreled questions.

Bad: Do you like the taste and the feel of this
brand?
State explicit alternatives.
Does it seem possible or does it seem impossible for you to
do your assignment inside the library?

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 Principles of Questionnaire Writing

6. State explicit alternatives.

Does it seem possible or does it seem impossible for you to
do your assignment inside the library?

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Principles of Questionnaire Writing

7. Questions should be reliable and

valid.

27
3. Cautions regarding Questions and Questionnaires Construction
1. Question number
2. Order of Questions
3. Check the spellings of the question statements
4. Do not use offensive language
5. Avoid double-meaning Questions
6. If there are any difficult terms in the questionnaire than do explain
them
7. Avoid unnecessary questions
8. Know the academic and mental capacities of the target population
9. If there are certain personal or emotional questions ask them in the
middle or at the end
10.Don't ask for elaborate answers
11.Use polite language
12.Don't write questions that already contain the answer to the
question
13.Let the respondents know that their privacy will be ensured
In order to complete the final requirements for
BSIT course at Isabela State University- San
Mateo Campus, I am conducting research entitled
_______________________________________
________________________________________
____________________________________. It
will take approximately five minutes to complete
the questionnaire.
The art and science of asking
questions is the source of all
knowledge.
- Thomas Berger-
Novelist
Thank You