What Is SEO?: Why Should You Care?

What is SEO?
Why should you care?
@namtrok paul@connexsocial.com
Digital Marketing Nerd
What is Digital Marketing?
Search Engine
Optimization (SEO)
Online Ads (PPC/CPM)
Email Marketing
Social Media
Conversion Optimization
Data Analysis
What is SEO?
Search Engine Optimization (SEO)
The efforts revolving around trying to get a site/page to

show up (rank) or increase rank within a Search Engine
Results Page (SERP)
SERP
Shopping
1
2
3
Images
4
SEO
SEO vs PPC
Search phrase in the title of the page
SEO
SERP a bit deeper

Title
URL
Description
Result Elements
Which do you use?
Why is Google the best?
History of Search
Lycos, Dogpile, Excite
Altavista circa 1995
Google circa 1998/2000

The authority algorithm
The Authority Algo
Sources/References
Who is most referenced?
SEO Ranking Factors
Code
Code
No Tables
Fast
Semantic Code
Hierarchical
Specific Code
Meta Keywords
Title
Meta Description
Content
Keywords
User terms vs marketing

terms
Often Questions
Title a page and write to it
EX: Keyword Adopt a Pet
Where can I Adopt a Pet?

The King of On-Page
<Title>
URL
<h1>
Other important Locations
<h2>,<h3>, <h4>, <h5>, <h6>
<img src=keyword />
<img alt=keyword />
<li>keyword</li>
<b>, <strong>, <i>, <em>
<p>keyword</p>
Links/Social
Back to Authority
Popular/Authoritative sites
are worth more
Very difficult, any

easy/paid link strategies
get found out
Social is the new player
Shares
Likes
Comments
Followers
RTs/Mentions
Links
Authority Still Matters
A mention or a follow from an influencer will do more than

a mention or a follow from me
SEO Ranking Factors
Remember, SEO has a place
Offline WOM Links SEO Social Email Ads
Questions?
Were
Hiring!

What Is SEO?: Why Should You Care?

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What Is SEO?: Why Should You Care?

Загружено:

Авторское право:

Доступные форматы

What is SEO?

Why should you care?

Online Ads (PPC/CPM)

Search Engine Optimization (SEO)

The efforts revolving around trying to get a site/page to

SERP a bit deeper

Lycos, Dogpile, Excite

Altavista circa 1995

Google circa 1998/2000

Who is most referenced?

User terms vs marketing

Title a page and write to it

EX: Keyword Adopt a Pet

Where can I Adopt a Pet?

<h2>,<h3>, <h4>, <h5>, <h6>

<img src=keyword />

<img alt=keyword />

<b>, <strong>, <i>, <em>

Very difficult, any

A mention or a follow from an influencer will do more than

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