How to Create

INFOGRAPHICS
In PowerPoint

About These Templates

Infographics are a powerful tool that companies and marketers can use to
capture the attention of their target audiences. In fact, according to
AnsonAlex, publishers who use infographics grow an average of 12% more
in traffic than those who dont. Infographics allow you to present what
would normally be hard-to-digest information, in a way that readers can
enjoy and understand. The problem lies in finding the time and resources
to do so.

Thats why weve created ten fully customizable templates that will give you
the inspiration and foundation you need to build your own infographics
right in PowerPoint. But first, lets dive into some tools you can use to
customize these templates.

The Essential
PowerPoint Tools & Elements

By learning to use the three key
elements of PowerPoint text,
picture, and shape you can
create high-quality infographics.
Throughout this template, youll
learn a number of ways to use
these three elements to create
your graphics.
While there are three essential
elements, there are four essential
tools that you will be using to
design your infographics: fill,
line, effects, styles. These four
elements will help build your
color scheme, shape style, and
font styles.

Fill Line
The line of an object will
The fill of an object or text will
determine the color of the outline
determine the primary color of
surrounding an object. The line of
that object or text. For example,
this box is dotted yellow. You can
the fill of this box is dark purple.
use the line of an object to make it
stand out among colored
backgrounds or give it a border.

Effects
The effects will give you the
ability to add some design
elements to your graphics. You
can work with a variety of features
that include shadows, bevels,
outer glows, and 3D effects.
Style
The shape styles give you the
option to choose from a number of
pre-designed colors, lines, and
effects that can be applied to your
graphics. This can be used for
objects, lines, and text.

Saving Your Infographic

Once your infographic is ready, youll need to save the PowerPoint

slide as an image. Simply go to File Save As and select PNG
(Portable Network Graphics). Saving the slide in PNG is an important
aspect of your final product. The PNG format is the only file type that
will give your infographics the high quality they need for publishing.
 The Hipster
A Totally Hip Infographic

Use this text box to write a brief

introduction for your infographic. Whats
the topic? Whered you get the data?

12x
Highlight a stat in

47
this circle!

145 Highlight a stat in

this circle!

Highlight a stat in
this circle! 8x
Highlight a stat in
this circle!

Use this text box to provide a nugget of

new information or to describe the data
shown above (or below).

50%
Heres another
space for a stat!

42x 101
Heres another Heres another
space for a stat! space for a stat!

$5k
Heres another
space for a stat!

Double-click on the column chart below to

edit the style. Right click > Edit Data to
update the values. Use the banners on the
right for labeling.

Example 1

Example 2

Example 3

Example 4

Your logo here:

Use this space to write a short conclusion for
your infographic and/or to provide a call-to-action.
 SO MUCH TO SAY

WRITE A SECTION HEADER HERE

WRITE A SECTION HEADER HERE

WRITE A SECTION HEADER HERE

Use this space to write a short conclusion for Your logo here:
your infographic and/or to provide a call-to-action.
 THE
FLOWCHART

Should you do this thing?

Yes No

Are you sure? How about this one?

Yes No Yes No

Do you want to
do that thing?

Yes No

Cool. Glad You dont

were on the want to do
same page. anything, huh?

YES! Meh,
DO THAT maybe
THING! not.

Use this space to write a short conclusion for Your logo here:

your infographic and/or to provide a call-to-action.

 Facts About
TREES
Trees are cool. People are cool. Here are some
fake stats about trees and people.

This is my home.
80% of birds
need a tree to live in.

Did you know?

94% of people
in the US wish they could live
in a tree house.

Sharing is caring.
86% of trees
like to share with their
friends.

Stand tall.
The tallest tree
in the world is
one million feet tall. This stat
is definitely not real. Dont get
your hopes up.

Reduce, reuse, recycle.

24 Billion newspapers
are printed every year in the US.
This stat might be real.

You can help. Heres how:

Use this space to write a short conclusion for your infographic and/or
to provide a call-to-action, like Go visit hubspot.com to learn more!

Your logo here:

 The Timeline
Heres an infographic template for showcasing the history or evolution
of a particular topic. Simply update the years in the circles below,
replace the dummy text, and customize the images to suit your style.

P lac eh o lder P lac eh o lder

2006
This is placeholder text. This is placeholder text.
Write something Write something
interesting here! interesting here!

2007

P lac eh older P lac eh o lder

2008
This is placeholder text. This is placeholder text.
Write something Write something
interesting here! interesting here!

2009

P lac eh older P lac eh o lder

2010
This is placeholder text. This is placeholder text.
Write something Write something
interesting here! interesting here!

2011

P lac eh older P lac eh o lder

2012
This is placeholder text. This is placeholder text.
Write something Write something
interesting here! interesting here!

2013
$
P lac eh older P lac eh o lder
2014
This is placeholder text. This is placeholder text.
Write something Write something
interesting here! interesting here!

2015

Use this space to write a short conclusion for Your logo here:
your infographic and/or to provide a call-to-action.
 THE DATA GEEK
Heres the perfect infographic template for highlighting data!
Double-click on the charts and graphs below to edit the style.
Right click and choose Edit Data to update the values.

This pie chart is great for displaying percentages / parts of a whole.

Use this text box to give

some more context
about the data youre
displaying. How is it
helping to drive home
your main point(s)? Is
there anything confusing
that needs to be
explained in more
detail?

Use the line graph below to compare values over time.

Like pie charts, these doughnut charts are great for showing parts of a whole.

Use the bar chart below to compare values.

Use this text box to give

some more context
about the data youre
displaying. How is it
helping to drive home
your main point(s)? Is
there anything confusing
that needs to be
explained in more
detail?

Use this space to write a short conclusion for Your logo here:
your infographic and/or to provide a call-to-action.
COMPARING TWO
SIDES OF THE
SAME COIN

When creating an infographic for comparing
data, one of the easiest design tips is to
simply split your infographic in half. Use two
distinct colors and give each set of data its
own side on the page.
You can do this by choosing one color for
each side, and then use the basic shapes to
create two parts to your infographic. As you
can see, were using blue and red with white
as the general font color.

2 1 1
DIFFERENT
FONTS
FOR
HEADERS
FOR
TEXT 50 50

GROUP YOUR SHAPES

When creating custom graphics
from an assortment of shapes, it
can help to group those shapes
when you need to resize or move
them around your infographic.

BAR GRAPHICS CAN BE EASILY MADE

Learn to use a variety of shapes
to create interesting graphs,
charts, and other visualizations
to show off your data points.
You can do this by right clicking the
object above, navigate to
Grouping, and click Ungroup to
break this object into its individual
shapes. To regroup it, just highlight
all the pieces, right click, and
choose Group from the menu.

Hold the Shift key to select more

than one element at a time.

SHAPES THAT LOOK LIKE GRAPHS

Each of these icons was created from

individual shapes and lines offered by
PowerPoint. Using a combination of basic
shapes, rectangles, and lines, we were able
to create some commonly used icons for
infographics.
You should start by choosing a base color.
We used white as the base color of our
icons and blue or red to create the details.

31

Dont forget to hold the Shift key when

selecting multiple pieces of one icon. Once
youve selected each element of the icon,
you should group it so that you can more
easily move and scale the object.

The icons seen here are not limited to any

particular color scheme, size, or shape.
Experiment with your own company colors
and style to find what works for you.

Try sticking to a few main

The goal of this infographic is
colors for your infographics.
to illustrate two distinctly
This will give your designs a
different sides and compare
professional feel that looks
them visually for the viewers.
vibrant but not too busy.
Breaking your data into two
sides will do the job well.

Use this space to write a short conclusion for Your logo here:
your infographic and/or to provide a call-to-action.
 The Image-Heavy
INFOGRAPHIC

CLOSE-UP OR FAR AWAY?

VS

The left image performed X% better than the right image.

LAPTOP OR MOBILE PHONE?

VS

The right image performed X% better than the left image.

ONE OR TWO?

VS

The right image performed X% better than the left image.

SHARK OR ROCKET?

VS

The left image performed X% better than the right image.

Use this space to write a short conclusion for your

infographic and/or to provide a call-to-action, like To Your logo here:
download these stock photos for free, click this link:
http://offers.hubspot.com/free-holiday-stock-photos
 CONVEYING STATISTICS

There are times when we have a staggering amount of information that we cant
present with an image-heavy infographic. These times call for styles of design
that focus more on the fonts and how they can give your infographic a professional
look without the clutter of too many images.

INFORMATION USE YOUR COLORS

70
SQUIRRELS ALTERNATE THE COLOR

PREFER OF YOUR TEXT TO

PEANUT BUTTER
OVER JELLY
EMPHASIZE
CERTAIN DATA
PEOPLE
MIX AND MATCH SHAPES
9 OUT OF 10
MARKETERS OVER
WILL SHARE THIS
100
TIME SHAPES
CAN BE USED TO CREATE GRAPHICS

68
YEARS UNTIL
PUPPIES TIMELINES
TAKE OVER THE VIDEOS

WORLD OF CATS

STATEMENTS

2012 2013 2014 2015

INBOUND MARKETERS
ARE RESPONSIBLE FOR
FINDING LIFE ON MARS GRAPHS

10
ATTENTION SPAN OF PEOPLE
9
RANDOM THOUGHTS 8
7
6
YOU CANT 5
4
CATCH APPLES BY 3
THROWING ORANGES 2
1
2012 2013 2014 2015

400
BILLION STARS
IN THE MILKY WAY

Youll notice that this infographic was created entirely from basic shapes
and alternating font sizes. By focusing your design on two simple aspects,
you can accomplish an intricate outcome. For an infographic of this
style, I would suggest using no more than three colors and stick
to one font to make things simpler.

DONT LEAVE
TOO MUCH
WHITE SPACE
An important thing to remember when designing an infographic is to keep
your use of white space to a minimum. Although white space can be
useful, too much will spread your data too far apart and break the flow
of your infographic. When youve finished designing your graphic,
take a few minutes to adjust and move your elements around to
find that perfect level of spacing.

Use this space to write a short conclusion for Your logo here:
your infographic and/or to provide a call-to-action.