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TO RIDE AND HAVE

FUN!
WHY RIDING A HARLEY
DAVIDSON IS
DIFFERENT?
1. Beautiful Motorbikes
2.Great Customer Service
3.Allows owners to express
individualism and freedom
4.Provides an aspirational
lifestyle
5. Strong Brand
Community

-The Harley Owners


Group(H.O.G.) has more than 1
million members
What are the benefits of being a
H.O.G. member?
1.Discounts
2. Invitation to events

H.O.G. members are invited to


events like new model
launches and riders
appreciation nights.
3.Roadside Assistance

You are automatically covered when


you need it most if you are a H.O.G.
member.
4.Access to Fly and
Ride Program, touring
handbook, museums
and insurance program.
Whats
next for
Harley
Davidso
n?
rley Davidson needs to
large its customer base!

It needs to focus on building


strong customer relationship
with the younger audience.
Increase focu
on female
customers
Reduce prices
To compete efficiently Harley
Davidson may introduce some
new lower-priced series to target
the modern mainstream.
They should
expect changes
and try to
adapt to it
For promotion it should sign up
influential celebrities as its
brand ambassador.
Try to attract non-riders

Should try to make in-


person connection with
potential riders through
various interactive events.
Summary

Why riding a Harley


Davidson is different?
Benefits of being a H.O.G
member.
Future of Harley Davidson.
DISCLAIMER
Created by Dhrubajyoti Majumder, Heritage Institute
Of Technology , Kolkata, during a marketing
internship under Prof. Sameer Mathur, IIM Lucknow.