Claudia Lindsey

Evelyn Wongso
Katherine Sumanto
Sharon Cynthia
 Brand Focus
Brand Focus
Demographic
Geographic
Psycographic
Behavioral
 Brand Position
Brand Position
Main Competitors: Zara, Uniqlo and Pull and
Bear
 Brand Identity
Brand Identity
Physique
Relationship
Reflection
Personality
Self-Image
 Brand Awarenes
Brand Awareness
Many people have already known H&M as a fast-fashion clothing for
women, men, teenagers and children.
Since H&M founder, Erling Persson opened the first Hennes store in
1947, the fundamental of H&M has always been offering customers
fashion and quality at the best price.
They were used collaboration strategy with the designer for their
collection. The first designer is Karl Lagerfeld, and followed by many
more.
Retailer H&M has teamed up with DailyCandy to not only be the launch
sponsor of its new DailyCandy Scout mobile application, but also
promote street style and brand awareness itself.
The partnership promotes H&M within the app. App sponsorships are a
great way for marketers to reach new and existing prospects.
 Minju Kim x H&M
Minju kim x H&m
About the Collection
Target Market
 Comme des Garcon x H&M
Comme des garcons x H&M
About the Collection
Target Market
 Lanvin x H&M
Lanvin x H&M
About the Collection
Target Market