MINIMALISMSUBCULTURE

PRESENTED BY:
1. AAKANKSHA SARDANA
2. ABHISHEK PANDEY
3. ADITI NAYYAR
4. ANKITA CHANDEL
5. ANKITA SINGH
6. VANSHIKA NANGELIA
ORIGINANDHISTORY

Minimalism is chiefly an American movement originating from New York City in

the late 1960s and is characterized by extreme simplicity of form and a literal
objective approach.
It began postWorld War II in Western art, most strongly with American visual
arts.
Prominent artists associated with minimalism include Donald Judd, John
McCracken, Agnes Martin, Dan Flavin, Robert Morris, Anne Truitt, and Frank Stella.
It is derived from the reductive aspects of modernism and is often interpreted as a
reaction against abstract expressionism and a bridge to postminimal art practices.
TYPESOFMINIMALISTS

1. The Essentialist.
The essentialist ascribes to a philosophy of fewer, but better.
Do fewer things, but do them well.
Own fewer things, but choose things that will last.
Essentialism is a minimalism that focuses on quality, not quantity.
2. The Experientialist.
Instead of embracing materialism, experientalism is about collecting experiences.
The experientialist will invest in memories and free up resources for activities instead of
things.
3. The Enoughist.
Enoughism describes minimalism in terms of having enough, not having it all.
TYPESOFMINIMALISTS

The enoughist finds peace in voluntarily using enough and no more in any
category: food, clothing, home size, storage space, flashing links in your sidebar.
Enough looks different from person to person.
4. The Eco-Minimalist.
The eco-minimalist pursues a life of less consumption in order to reduce their
impact on the earth.
The focus is less on the benefits to the individual household, and more on the
bigger environmental picture.
5. The Soul Minimalist.
The soul minimalist cherishes stillness of soul, and works to keep mental and
spiritual clutter to a minimum.
 MINIMALISMASAFORMOF
EXPRESSION
Minimalism in fashion is much more than mere simplicity.

It is connected to the broader spectrum of social

development and continuously reinvented and adapted to
fit different eras.

Abstract, anti fits, straying away from traditional

feminine silhouettes.

Androgynous fashion is an integral part of minimalism.

KIMKARDASHIANWEST
 MARKZUCKERBERG

Wears two types of grey t shirts everyday.

Claims dressing in the same way allows him to focus his energy on
more important decisions at work.
I'm in this really lucky position, where I get to wake up every day and
help serve more than a billion people. And I feel like I'm not doing my
job if I spend any of my energy on things that are silly or frivolous
about my life.
DESIGNERS
CALVINKLEIN

Pioneered a brand of highly sensual and inimitably

American minimalism in fashion.
His early designs are marked by classic cuts and
tailoring and emphasize the ability of clean, minimal
lines to create silhouettes.
Extended his foray in minimalism to include the most
basic of All-American wardrobe items: jeans and
underwear.
RAWMANGO|LAKMEFASHION
WEEK
WINTER FESTIVE 2017

Designer Sanjay Gargs Raw Mango, best known for its bright, quirky prints came out with
a new collection Cloud People.

The collection emphasizes sheer fabrics and minimal cuts and silhouettes.

The designer chose handcrafted chikankari, zardozi and hand-woven brocade with angelic
motifs, floral prints and geometric figures.

The aim was to give a serene and other-worldly aura to the whole collection.
 PRADA

Starting in the mid-80s, Prada strategically played into the fatigue of frills and
ruffles, and brought in minimalism.
Ornamentation was precise and spare. Silhouettes were exacting.
Prada employed synthetics with a deft handpolyester, nylonat a time when
luxury brands veered away from them.
The utilitarian, functional minimalism she engaged in produced pieces like the iconic
nylon backpack, Pradas first significant commercial success.
MAISONMARGEILA

Founded by Belgian designer Martin Margeila

White and all of its shades is the iconic color,
symbolizing unity, purity and minimalism.
Labeled as conceptual, deconstructionist,
minimalist, a master of appropriation and
upcycling.
JILSANDER

Born Heidemarie Jiline Sander, the designer founded her

eponymous label in 1968.
One of the first minimalistic designers.
Jil Sanders designs were highly sought after, finally answering a
beckoning call for an elegant, yet understated, everyday
wardrobe.
The label is said to be minimalistic with a kick
The collections celebrates minimalism highlighted by precisely cut
coats, delicate prints and inside-out fabrics.
Sanders has been dubbed the Queen of Less.
HELMUTLANG

Helmut Langs eponymous label was said to be the driving

force of minimalism.
He heavily emphasized structured forms that were almost
stark in their simplicity.
There were elements of deconstructionism, too, in cutout
garments and seemingly-torn panels of fabric attached
together.
Sheer layers were frequently contrasted against opaque
forms.
 MINIMALISMASAFORMOF
EXPRESSION
Minimalism in fashion is much more than mere simplicity.

It is connected to the broader spectrum of social

development and continuously reinvented and adapted to
fit different eras.

Abstract, anti fits, straying away from traditional

feminine silhouettes.

Androgynous fashion is an integral part of minimalism.

CALVIN KLEIN COMMES DES GARONS HAIDER ACKERMANN
CASUALWEAR
OFFICEWEAR
OCCASIONWEAR
TRADITIONALWEAR
MINIMALISTIC
ACCESSORIESANDBAGS
MINIMALISTIC
FOOTWEAR
MINIMALISM&TECHNOLOGY
MINIMALISMINVISUALART
Minimalism in visual art, generally referred to as "minimal art", "literalist art" and
"ABC Art" emerged in New York in the early 1960s as new and older artists moved
toward geometric abstraction;
Exploring via painting in the cases of Frank Stella, Kenneth Noland, Al
Held, Ellsworth Kelly, Robert Ryman and others;
And Minimalism in sculpture in the works of various artists including David
Smith, Anthony Caro, Tony Smith, Sol LeWitt, Carl Andre, Dan Flavin, Donald
Judd and others.
MINIMALISTICPAINTING

Comprises of geometric shapes in simple arrangements and lacking any

decorative or dynamic flourishes.
Characterized by clean, simple shapes and the deliberate absence of
emotional expression.
In contrast to expressionist paintings, minimalist art attempts to represent
nothing external to the work itself. This results in paintings stripped of all but
the essential visual elements pictorially depicted within the work.
Renowned minimalist artists include Frank Stella, Ellsworth Kelly, Robert
Ryman, and Kenneth Noland.
 The Meschers by
Black square by Kazimir
Ellsworth Kelly,
Malevich,1915

HARRAN II by Frank Stella

Free ride by Tom Die Fahne Hoch

Smith,1962 By Frank Stella
KEYIDEASBEHINDMINIMALISM
INPAINTINGS
Minimalists distanced themselves from the Abstract Expressionists by removing
suggestions of biography from their art or, indeed, metaphors of any kind.
These artists painted simple canvases that were considered minimal due to their
barebones, often geometric compositions.
Using only line, solid colour, and sometimes geometric forms and shaped canvases,
these artists combined painting materials in such a way that questioned the
traditional dichotomy between artistic media by making paintings that could also be
considered objects in their own right because of the bulkiness of the canvas support
and the non traditional shapes of the paintings.
MINIMALISTICSCULPTURE

The Minimalists' emphasis on eradicating signs of authorship from their art by using
simple, geometric forms and industrial materials led to works that resembled simple
objects rather than traditional sculpture.
The focus on surface and the artist's absence meant that the meaning of the object
was not seen as inherent to the object itself, but came from the viewer's interaction
with the object.
This led to a new emphasis on the physical space in which the artwork resided. In
part, this development was inspired by Maurice Merleau-Ponty's writings on
phenomenology, in particular, The Phenomenology of Perception (1945).
 Die (1962) Lever (1966)
Untitled by Robert Morris, 1965
By Tony Smith By Carl Andre
KEYIDEASBEHINDMINIMALISM
INSCULPTURE
The use of prefabricated industrial materials and simple, often repeated geometric
forms together with the emphasis placed on the physical space.
Experience qualities of weight, height, gravity, agility or even the appearance of light
as a material presence. Viewers were often faced with artworks that demanded a
physical as well as a visual response.
In particular, they rejected the formalist dogma espoused by the critic Clement
Greenberg that placed limitations on the art of painting and privileged artists who
seemed to paint under his direction. The Minimalists' more democratic point of view
was set out in writings as well as exhibitions by their leaders Sol LeWitt, Donald Judd,
and Robert Morris.
MINIMALISMINMUSIC

Minimal music is a form of art music that employs limited or minimal musical
materials. In the Western art music tradition the American composers La Monte
Young, Terry Riley, Steve Reich, and Philip Glass are credited with being among the
first to develop compositional techniques that exploit a minimal approach.
It originated in the New York Downtown scene of the 1960s and was initially
viewed as a form of experimental music called the New York Hypnotic School.
As an aesthetic, it is marked by a non-narrative, non-teleological, and non-
representational conception of a work in progress, and represents a new approach
to the activity of listening to music by focusing on the internal processes of the
music, which lack goals or motion toward those goals
KEYIDEASBEHINDMINIMALISM
INMUSIC
'Minimalist' music is based upon
the repetition of slowly
changing common chords in steady
rhythms, often overlaid with a lyrical
melody in long, arching phrases.
It utilizes repetitive melodic patterns,
consonant harmonies, motoric
rhythms, and a deliberate striving for
aural beauty.
 MINIMALISMINLITERATURE

Literary minimalism is characterized by an economy with words and a focus on surface

description. Minimalist writers eschew adverbs and prefer allowing context to dictate
meaning. Readers are expected to take an active role in creating the story, to "choose
sides" based on oblique hints and innuendo, rather than react to directions from the
writer.
Minimalist writers, or those who are identified with minimalism during certain periods
of their writing careers, include the following: Raymond Carver, Ann Beattie, Bret
Easton Ellis, Charles Bukowski, Ernest Hemingway

In his novel The Easy Chain, Evan

Dara includes a 60-page section
written in the style of musical
minimalism,
KEYIDEASBEHINDMINIMALISM
INLITERATURE
Characterized by an economy of words.
The easy answer is that it is short. But we can also have short works and works that
use few words to get their points across that we would not characterize as
minimalism. Henry James wrote many novellas, none minimalist.
Context often dictates the meaning.
The reader is a fly on the wall of sorts, listening in to the conversations and
watching the action unfold. Rarely do we drop into the thoughts of a character,
even when the point of view is limited to that character.
Readers are meant to take an active role in the story.
It is readers job to figure out what motivates the character. We must infer the
deeper meaning of the story from what we are given.
 JAPANESEHAIKU

Haiku is the very poetry form of Japanese poetry, a good example to minimalistic
literature.
It is typically characterised by three qualities:
1. The essence of haiku is "cutting" (kiru). This is often represented by the juxtaposition
of two images or ideas and a kireji ("cutting word") between them, a kind of verbal
punctuation mark which signals the moment of separation and colours the manner in
which the juxtaposed elements are related.
2. Traditional haiku consist of 17 on (also known as morae though often loosely
JAPANESE HAIKU
translated as "syllables"), in three phrases of 5, 7, and 5 on, respectively.
3. An alternative form of haiku consists of 11 on in three phrases of 3, 5, and 3 on,
respectively.
4. A kigo (seasonal reference), usually drawn from a saijiki, an extensive but defined list
of such terms
MINIMALISMINARCHITECTURE

In minimalist architecture, design elements strive to convey the message of

simplicity.
The basic geometric forms, elements without decoration, simple materials and the
repetitions of structures represent a sense of order and essential quality.
The movement of natural light in buildings reveals simple and clean spaces.
CHARACTERISTICSOF
MINIMALISTICARCHITECTURE
Simplicity in form and function
Uncomplicated cladding & wall finishes
Clean, open, light-filled spaces
Simple detailing devoid of decoration
Strategic use of materials for visual interest, texture, and personality
MINIMALISMININTERIORDESIGN

Its purpose is to create simple, peaceful and orderly spatial arrangements. Through
reduced clutter and simplification of the interior to a point that gets beyond the idea
of essential quality, there is a sense of clarity and richness of simplicity instead of
emptiness.
Room designs that can have a negative effect on your mood can include:
Clutter can make you become anxious
Darkness can make you feel down and depressed
An overly bright environment can cause you feel under stressed or pressurized
A very small or full room can make you feel trapped and claustrophobic
CHARACTERISTICSOF
MINIMALISTICINTERIORDESIGN
Minimal Furniture
Blank Walls
Clear Floors
Minimal Colors
Simple Dcor
FEATURESOFMINIMALISM
ANTIFIGURATIVEFORMS

Figurative: derived from real object sources; representational of the human body or
real-life objects

The anti-figurative component of Minimalism removes the idea of a figure in terms of

gender and human form from clothing. Take kimono as the perfect example of clothing
that eliminates gender distinction, and negate the sexuality frequently imbued in
Western clothing. Its emphasis on proportions and volume paints a picture of a
genderless, ageless and weightless body.
DEMOCRATIC/ACCESIBLE

The idea of accessibility, or accessible clothing, has briefly surfaced, such as using
cheap materials to make creative high-quality garments, and not having to conform
to the idealised beauty standards to do genderless, weightless and ageless clothing.
Deconstructionism brings the idea of democratic clothing even further, in that what
you see, is what you truly see.
It takes a complete garment and reduce it even further to its barest state.
MINIMALISMTODAY

Todays Minimalism movement in fashion continues its futuristic slant, with a

stronger emphasis on geometric structures and artificiality. Where the old
Minimalism sees the human body as a primary structure, it has now become a
network of fractured places dissected by lines.
There is also a stronger focus on the creation of futuristic beings, or cyborg
lookalikes, inhibiting a post-gender world, continuing the conversation of removing
gender out of clothing. Aesthetic still trumps function, but with an emphasis on
fluidity and simplicity over intricacies.

Ultimately Minimalism, regardless of its iterations, "seeks to challenge perception of

space and matter, ensure purity of design, and to reduce form to its cogent,
accessible essence."
THANKYOU!