Name ID

Sk. Mahfuz Zaman 1421410

Md. Neaj Morshed 1430608

Anika tabassum ananna 1521174

Sabrina Sayeed Prova 1430508

Md. Sayed 1430904

Tasnim Jannati 1520894

Md. Sohel Khan 1430335

 Objectives:
To create a service based company whose goal is exceeding
customers expectations.
Provide unemployment people with jobs.
To increase our number of clients by providing best quality
services.
 Mission:
o Innovative Security Specialist mission is
to provide the customer with all types of
latest and trained services in an
environmentally sound, completely
trustworthy, and professional manner.
 Company summary:
As mentioned earlier that our services will
be available in Dhaka city . We will locate
our office somewhere in Baridhara. This will
help customers to reach us easily. We will
offer a wide range of services to our
customers. They can choose services by
their needs.
Company ownership:
Innovative security specialist will be a
partnership business. Seven of us partners will
invest equal amount of capital and we take
30% amount of total capital as a investment.
We will distribute our works and
responsibilities equally among each other.
 Security
Guards and
Supervisor
s
Body
Security
Guards &
Survey Escorts

Current
Cash-in-
Services ATM
Manageme
Transit nt Services

Female
Armed
Security
Guards
Personnel
Security Guards and Supervisor: The
Company provides male and
female security guards to homes,
apartments, offices, banks, NGOs,
construction sites, factories, events
etc.

Body Guards & Escorts: The

Company provides bodyguards and
escorts to protect VIPs, top
executives of multinational
companies and even to distressed
women threatened by miscreants.

Female Security Personnel: Female

security is a new avenue in the
security service industry. Many clients
want sophisticated female security
personnel who will cater to female
clients of any business institution.
 Cash-in-Transit: We take pride in our ability
to conduct Cash-In-Transit operations
through our CIT Unit comprising of 32
vehicles.

ATM Management Services: We are capable

of counting, sorting, binding and identifying
counterfeit notes of any denomination. This
service is used by banks and large financial
institutions.

Armed Guards: Our fully trained armed

escorts unit constitutes of 50 gunmen. This
unit also assists Cash Carrying Operations
throughout the city and the suburb.

Security Survey: A special tactical team is

dispatched which can be instructed to
monitor survey or observe a location or a
person as per clients` request.
 Vaulting

Electroni
Investiga
c and
tion
technica
Services
l services

future
Services

Dog
Auxiliary
Squad
Services
Service

Fire-
fighting
 Vaulting: Our companies are thinking to
develop a state-of-the-art vaulting facility
complete with modern security,
verification and access control. Clients
can securely store their valuables
overnight or for any period of time without
any worry of loss or theft.

Dog Squad Service: Our company vision

service Dog Squad Unit (known as K9)
comprises of 6 German Shepherds. Each
dog unit (2 dogs per unit) is accompanied
by a handler and a trainer. These dogs
can be used for deterring purposes and for
targeting & chasing a moving body.

Investigation Services: Investigation is one

of our main future services that we are
working for it. We also do specialized
investigations such as Due Diligence,
Compliance Monitoring, Trademark
Infringement, Background Checks, ETC
Fire-fighting: Our company will think to create fire
fighting teams which have been train to control
fire in any circumstances. They have also been
train to use modern firefighting equipment and
assist authorities in the event of a fire. Large
garment manufacturers and Industries are
currently availing this service.

Auxiliary Services: The Company also provides

peons, tea boys, maintenance staff, messengers
and drivers who are well trained to cater to the
needs of the clients.

Electronic and technical services: Apart from

giving guard services or, our company also
strongly encourages modern electronic security
equipments for use at home, office, factories and
events for a higher degree of security. These are
installed by our own technicians and come with
periodic maintenance and a warranty period.
 Public/government contracts
Private companies
Special events
Personal & dignitary protection
Workplace violence
 Bank
NGO
Multinational companies
Garments factories
Private education institutions.
Event organizers.
VIPs
Industry background:

Now a day Security services is one of the important need for

the present situation for Bangladesh. Everyone is directly or
indirectly take this service in their home, market places, bank,
and hospital or in educational institute. So now we are finding
factors that can be beneficial for our business for all of the
following environments. Also find we out the negative factors
that can be harmful for our business for all of the following
environments. Those are giver below:-
 Competitive
Environment

Social and
Cultural
Business Legal and
Economic
and political
Environment Environment Environment

Technological
Environment
Competitive Environment: Definitely there is
competition in the market. There are
another security services like elite force
(1999), G4S (1998) and SSF (1991) providing
quality services to the customers. Where
our aim is proving service agency will be
not just to provide quality services but also
to provide these services at a lower price
compared to the other agencies.

Legal, Economic and political

Environment: The law of the land will
not hamper to the way of this business.
This is because our motto is to deliver
services to the customers by providing
security. For that we will register our
business under the Ministry of social
welfare. We will charge a minimal rate
for providing security to the required
place. Besides that, we can arrange
employment opportunity for the
unemployed.
Technological Environment: Technology has
without doubt an impact on business. Since
prehistoric times, human have felt the need to
create tools that make work easier. We will
use computers, networks, cell phones, and
especially the internet. CCTV camera will use
on building and grounds security, banks, city
Roads and Highways, casinos, shops &
Multiplexes, airports & Railway Stations, large
Corporate Houses, government Buildings.

Social and cultural Environment: Businesses do

not exist in a vacuum, and even the most
successful business must be aware of changes in
the cultures and societies in which it does
business. As society and culture change,
businesses must adapt to stay ahead of their
competitors and stay relevant in the minds of
their consumers. Lifestyles, average disposable
income level, social classes, population growth
rate. A culturally safe and secure environment is
one where our people feel safe and draw
strength in their identity, culture and community.
culture and community.
Market Share Analysis:
POSITIONING:
Positioning is the process of distinguishing yourself from competitors
in specific ways in order to be the preferred provider for certain market
segments.
For positioning our service in the mind of target customers

Assess where we are right now.

Determine how we want to be perceived.
Select our target customers.
We have to know what trends are on the way that might tie in with our
company.
We need to assure that whether customer feel safer with our security
services.
Using market research.
Companys pricing and offerings.
 STRENGTHS:
Applying strategies, techniques and tactics.
Provide better quality services.
Provide services at a lower price.
Recruit and retain employee who can
capable of delivering a quality services.
Development of a basic brochure website
with services and contact information.
Strong networking.
Trained guards.
 OPPORTUNITIES:
Develop our social environment.
We provide package system service so
that anyone can choose which they
want.
Fulfill customers need with proper
expectation.
New security systems and products
come on to the market place on a
regular basis.
 THREATS:
Unethical competitors.
Dissatisfied customers.
Disgruntled employees.
SOURCE OF FUNDING:
Invesment
seeking for
investment
30%

our
investment
70%
CASH USAGES PLAN:
Sales

Salaries and
10% 5% wages
10% 40%

Training
15%

20%
Rent
Income Statement of Security Services for the 5years:
Pay-Back Method:

As we take the loan at 15% interest we pay back the loan within 10
fiscal years.
Installment of a fiscal year is:
15000000/10= 1500000/-
Total interest of the loan:
15000000*15%=2250000/-
A fiscal year interest is: 2250000/10= 225000
So the every year Pay back amount is: 1500000+225000= 1725000/-