Вы находитесь на странице: 1из 9

GOING THE MOBILE WAY!!

Why are we here for?

HAR GHAR MDH!!

Mobile penetration has reached 77%


in India
Thus proving to be the most effective
tool
How do we achieve that?
Increased TRP/
TAM ratings
Market Customer
Research Engagement Retention and
Growth of
current
viewership base

Increased brand
Customer Business value
Acquisition Intelligence
Increased Ad
Revenue
Market Research VIA IVR
1) Provide a study of the needs, wants and expectations of consumers.
2) To find out reactions of consumers to the products of the company.
3) The current market share and product perception
4) To assess competitive strength and policies

Via TV Interesting
Questions
Via Radio Results
Marketing Questions by MDG
Campaign The target on Call
Gratification shared
Answer via
audience Prizes
IVR
calls disributed
Make food The MDH Way Naniji ka Nuskha
1) The target market is housewives and bachelors
2) Masala provides faster cooking, thus providing recipes and linking them with nostalgia
could increase brand recall.
3) Radio would help reach out all the possible segments where local players are active.

Promotion on AIR Listener Call Recipe Database Browses through Selects the recipe
the menu option

Increases Brand
Two minute segment on how
Recall.
to cook is played with
advertisements of MDH in
Ensures correct
between exclusively by Vikas
procedure
Khanna
Increases product
awareness
The Recipe Contest : Make Western Food Spicer
1) Directly hits the target population.
2) Could be run in the southern parts of India via Radio
3) Also the online presence is quite low so this contest could

Promotion on AIR Listener buys MDH finds a


Records the Modified The best in game wins a trip
code to Malaysia
Western Recipe

Also
Recognition
promoted
through the
through
platform
Instagram
Aapki Aawaz MDH ki Aawaz
1) Marketing Campaign to engage users .
2) Also increasing sales simultaneously.
3) Long term aim: To compete with home made masalas.

Promotion on AIR Listener buys MDH finds a


Records song as mentioned Get Discounts on your next
code purchase
in template

Increases Brand
Lucky winner gets to feature Recall.
in the advertisement on
Radio with Mahashayji with Makes the product
The MDH song in your voice relatable.

Increases customer
engagement.
Know thou Roots: MDH Radio Campaign
1) At least 75% of households in developing countries having access to a radio.
2) It is the only communication medium which is absolutely free and thus has high potential.

India and Singapore Stories told on AIR Call to know more.. Also shared on
Facebook

Followed by a quiz
Answer questions Win a trip to
competition on
through IVR Malaysia
the same on IVR
Thank you!