IMPACT OF SOCIAL MEDIA MARKETING

IN TOURISM INDUSTRY
BY
MRS.MUJEEBUNNISA
FACULTY DEPT. OF COMMERCE & MGT.
HKBK DEGREE COLLEGE

MS.TABASSUM BANU
FACULTY DEPT. OF COMMERCE & MGT.
HKBK DEGREE COLLEGE
 ABSTRACT

The rapid growth of the travel sector in India, and

increased usage of technology as a tool to facilitate
online transaction, has led to a blending of technology
with travel planning. Like many other service industries,
the travel and tourism industry has been significantly
affected by the strides made in technology.
Social Networking is one of the powerful medium to
advertise good things about people and places.
Therefore, it is now being used to promote the tourism
industry through networking sites where people mostly
communicate and meet new ventures. This study aimed
to assess the effects of social media in tourism industry
 REVIEW OF LITERATURE
Social media refers to activities, practices, and
behaviours among communities of people who gather
online to share information, knowledge, and opinions
using conversational media. Conversational media are
Web-based applications that make it possible to create
and easily transmit content in the form of words,
pictures, videos, and audios.
Facebook, Twitter, YouTube, Blogs and Websites are the
social networking sites frequently used by individuals
and hospitality industry.
 REVIEW OF LITERATURE
Social Networking is a powerful medium to advertise
good things about people and places
Social Networking is now being used to promote the
tourism industry through networking sites where people
mostly communicate and meet new ventures.
Social media applications serve as an avenue to
disseminate the information faster for the tourism
establishments with lesser cost.
Tourism organizations are beginning to study social
media and develop strategies to use it to their advantage.
 REVIEW OF LITERATURE
Social media are currently and constantly evolving
phenomena involving sharing of information online
through which Consumers obtain information to assist in
their trip-planning process and to make informed
decisions about destinations, accommodation,
restaurants, tours, and attractions.
 REVIEW OF LITERATURE
Social media are currently and constantly
evolving phenomena involving sharing of
information online through which Consumers
obtain information to assist in their trip-planning
process and to make informed decisions about
destinations, accommodation, restaurants, tours,
and attractions.
 REVIEW OF LITERATURE
Social media are changing the way society consumes and
contributes to the creation of information. Technology now
allows individuals to easily contribute their thoughts,
opinions and creations to the Internet. This has radically
altered the way in which information is created and
disseminated.

Social media are a current and constantly evolving

phenomena involving CGC shared online Consumers
obtain information to assist in their trip-planning process
and to make informed decisions about destinations,
accommodation, restaurants, tours, and attractions.
 ANALYSIS
Table 1 : Utility of tools of Social Media Marketing

Tools of Social No. of Percentage (%)

Media Marketing Respondents
Facebook 20 67%
Twitter 3 10%
Blog 2 7%
Google+ 1 3%
LinkedIn 1 3%
Websites 3 10%
Total Respondents 30 100%
 ANALYSIS
Graph 1: Utility of tools of Social Media Marketing

30

25

20

15 20

10 30

3 %
5
2 No. of Respondents
1
0 1 3
 ANALYSIS
Table 2 : Effectiveness of Social Media Marketing

Utility No. of Percentage (%)

Respondents

Less than 50% 20 67%

50% 7 23%

More than 50% 3 10%

Total Respondents 30 100%

 ANALYSIS
Graph 2 : Effectiveness of Social Media Marketing

35

30
30

25

20
20
Respondents

15 Percentage (%)

10
7

5
3

0
Less than 50% 50% More than 50% Total Respondents
 ANALYSIS
Table 3 : Turnover through Social Media Marketing

Turnover No. of Percentage (%)

Respondents
Less than 25% 5 17%
More than 25% but 22 73%
less than 50%
More than 50% but 3 10%
less than 75%
More than 75% but 0 0%
less than 100%
Total Respondents 100 100%
 ANALYSIS
Graph 3 : Turnover through Social Media Marketing

35

30
30

25
22

20

Respondents
15
Percentage (%)

10

5
5 3

0
0
Less than 25% More than 25% More than 50% More than 75% Total
but less than but less than but less than Respondents
50% 75% 100%
 FINDINGS
The research was carried on to find out the impact of
Social Media Marketing in tourism industry.
Survey was done and feedback was taken from 30
respondents across Bangalore
The survey reveals that impact of Social Media
Marketing in tourism industry is positive.
The details collected from the respondents reveals that
Social Media Marketing is an effective tool of promoting
tourism products.
Most of the respondents use Facebook as a tool of
digital.
Few others also use twitter,blog,linkedin etc..
 SUGGESTIONS/CONCLUSION

The Concept of Digital Marketing is still in its

initial stage. There is wide scope that tourism
industry can target their customers to a
maximum possible extent.