Introduction to

Research
By

Nur Faizah Fauziah

A31115018
Learning Objectives
1 Describe and define business research.

2 Distinguish between applied and basic research.

3 Explain why managers shold know about research.

Identify in which situation a meneger would be better off using

4 internal or external research team.

Discuss what research means to you and how you, as a manager,

5 might apply the knowledge gained about research.

6 Demonstrate awarness of the role of ethic in business research.

 Introduction!
What is research?
is simply the process of finding
solution to a problem after
thorough study and analysis of
the situational factors.
Business
Research
Where the
information in the
We can devine business research as research come
an organized, systematic, data-
based, critical, objective, inquiry or
from?
investigation into a spesific problem,
undertaken with the purpose of
finding answers or solution to it.
Its from the result of a carefull
Research provides the necessary analysis of primary data or of
information that guides managers to secondary data.
make informed decisions to
successfully deal the problem. The data can be quantitatif or
qualitatif.
 Research and the
manager
Every manager face problem on their
daily basis.
Which they have to solve by
making the right decisions.
Usually, the problem interrelated
among the areas of accounting,
finance, management, and
marketing.
Applied
Research
Example: a particular product may not
be selling well and the manager might
want to find the reasons for this in
order to take corrective action.
In sum, research done with the
intention of applying the result of the
findings to solve spesific problems
currently being experienced in
organisation is called applied
research.
Basic
Research
Also known as
fundamental
research or pure
research
Basic research, where
knowledge was generated to
understand a phenomenon
and problems that occur in
several organisations and
industries with view to finding
solution, the knowledge
generated is often applied
later for solving organisational
problems.

Managers And
Research
With the ever-increasing complexity of
modern organisations, and the
uncertanity of the environment they
face, the management of
organisational systems now involves
constant troubleshooting in the
workplace.
It would help managers could sense
spot, and deal with the problems
before they got out of hand.
In Sum,
Being
Knowledgeable
about research and
the methods helps
pro-manager to:
1. Identify and effectively solve minor
problems in the work setting.
2. Know how to discriminate good from
bad research.
3. Appreciate and constantly aware of
the multiple influence & effects of
factors impinging on situation.
4. Take calculate risks in decision
making, and knows the probabilities.
5. Prevent possible vested interests.
6. Hire researchers and consultant
effectively.
7. Combine experience with scientific
knowledge while making decision.
Here the advantage
Internal and the
Consultant/Researcher
disadvantage of external
consultant/researcher:
Advantage Disadvantage

The team can draw on wealth of
High costly
experience from having worked with
They need more time to understand
different types of organisation that the organisation, and seldom get a
had same or similar types of warm welcom by employees.
probles.
Charges additional fees for their

The team might have more assistance in the implementation
knowledge of current sophisticated and the evaluation phases.
problem-solving models through
their periodic training programs,
which teams within the organisation
may not have access to.
Here the advantage
External and the
Consultant/Researcher
disadvantage of internal
consultant/researcher:
Advantage
Being readily accepted by the
employees in the subunit of the
organisation.
Requires less time to understand
the structure, philosophy and
climate, functioning, and work
system.
Available to implement their
recommendations after research
findings have been accepted.
Cost considerably less than external
team for the department enlisting
help in problem solving.
Disadvantage
The team may quite possibly fall
into a sterotyped way of looking at
the organisation and its problem.
There is scope for certain powerful
coalitions in the organisation to
influence the team to conceal,
distort, or misrepresent certain
effect.
There is possibility that the team
recommendation may not get
consideration and attention.
Certain organisation biases of the
internal research team might make
the findings less objective and
consequently less scientific.
Knowledge
About Research
And Managerial
Effectiveness
Managers are responsible for the final
outcome by making the right
decisions at work. This is greatly
facilitated by research knowledge.
Knowledge of research heightens the
sensitivity of managers to the
innumerable internal and external
factors operating in their work and
organisational environment.
Ethichs and
Business
Research
Ethics in business research refers to a
code of conduct or expected societal
norms of behavior while conducting
research
Thus, ethical behavior pervades each
step of the research process data
collecting, data analysis, reposrting, and
dissemination of information on the
internet, if such an activity is
undertaken.
Thank you