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TESLA

BUSSINES ACTIVITY

Tesla is a American automaker, energy storage company, and solar


panel manufacturer, so its a want company
The company specializes in electric cars, Lithium-ion battery energy storage, and,
through their SolarCity subsidiary, residential solar panels
The propuse of the brand that they claim about it is to accelerate the advent of
sustainable transport by bringing compelling mass market electric cars to market as
soon as possible
They add value by design (futuristic style), performance and by products safety.
CLASSIFICATION OF BUSINESSES

Tesla is a company that are in 2 sectors:


1. Secondary: because they sell Engine and transmission components for
electric vehicles for another brands and also they use to them self
2. Tertiary: because they sell there cars and batteries to their costumers
Tesla is a private limited company
HOW GOVERMENTS HELP TESLA

Goverments helps companies like tesla because of that they products its about
eletric cars, so they can do less damage to the country
The ways can be Discounts, tax breaks, money to the custumers to buy tesla
cars, job training, and cunstruction of alternative energy source.
PLAN OF THE CEO OF THE COMPANY TO THIS
DECADE
Tesla's CEO has promised to dramatically increase car production, launch one
(or possibly two) completely new cars, and conquer self-driving vehicles by
2020.
SIZE OF TESLA
To measure the size of tela there are a lot of way, one of them is Market share that is:
And another is by number of employees:
Tesla has 36000 employess
HOW TESLA ENGINEER EMPLOYEES ARE
MOTIVATED?
Tesla employees are motivated by by a lot of non-financial ways: one is to
giving to them attention like when the CEO go to the hospital because he was
Concerned About Injured Employee and also another way is giving to them
high-paid wages.
HIERARCHICAL STRUCTURES

By that images we can understand that they have a wide span of control
LEADERSHIP STYLE

The CEO of The company Elon Musk is difficult to put him in one style because
he is more complex in that because he a lot of time use autocratic leader style
and for anothers he use democratic leader style, you can say that he is in
between the two.
REQUIREMENTS TO WORK ON TESLA

Preferably studying or recently graduated with a BSc or MSc-degree


Excellent communication skills with an general interest in the technical field of
sustainability
Able to work in a multinational and cultural environment
A great eye for detail
Genuine interest in and talent for administration work
SELECTION

Tesla select the majority of the workers from the recommended students
through university
COMMUNICATION

Tesla sent masages to theire employees mostly by email, but another


interesting things that CEO advice to the employees is to sent feedback
anonamly so they can be totaly honest.
NICHE MARKETING

Tesla operate in niche marketing because theire products it only accessibale


for high medium class and who from are aware of pollution.
MARKET RESEARCH

As they are a multinational company when they enter in a new country


normally its have simmilar tradtions as they neighbours so the use primary
information in one country then they use seconday information in they
neighboars.
PRICE

Tesla uses high price in some models because of they unique style and
features that come with the car so its penetration price is cheapwith the unique
fuetures that a lot of they compititors dont have.
BATCH PRODUCTION

Tesla uses batch production for each model, normal they are creating all the
models equal but in the final, they go to different stages, because to put extra
features or to put a spicific colour.
WORKING CAPITAL

Tesla like any company dont have the same working capital, so they change,
the working capital of tesla declined by $547 Mil from Sep. 2016 to Dec.
2016.
INCOME STATEMENT
BALANCE SHEET
RATIONS

Gross Profit margin 23 percent


Profit margin 10 percent
Current Ratio 1.08/1
Acid test Ratio 0.72/1
Return on Capital Emloyed 38 percent
WHICH COUNTRIES THAT HAVE CONSUMERS OF
TESLA
The products of Tesla has a higher prices then of theire competitors so the
owners of theire products are from contries that are in Growth, Boom and the
first moments of recession.
HOW TESLA EMPACT THE ENVIRONMENT
Tesla sell two types of pruducts: eletric cars and SolarCity (solar panels)
With theire solar panels that they sell to the costumers will create les polution and will
help the environment
But with the eletric cars will dont to differences with theire competitors, because the fussil
fuels that are not burnt for the normal cars, is burnt for electricity for the cars, and
alternative ways of energy dont do a significant difference in the pollution that is
liberated.
But in the last years eletric cars has grown in demand, so the company also get affected
with that and the increase they sales revenue, and also they reputation.
HOW TAXES AFFECT TESLA

The products of tesla to many of goverments is a big innovation that they


needed to help the country, so they help Tesla by giving lower Taxes than the
general, and encourage the costumers by giving lower price for the electricity
and some countries give free electricity for the cars like Portugal
GLOBALISATION
Tesla is a Multinational Company and they sell in this countries:
And by that they can increase they profit and
invest in something that can increse help them
They also get jobs from five different contenents
EXCHANGE RATE

With exchange rate changing a lot of consumers that use euro got dismotivate
to buy tesla because the price increased, and thins is a big issue because
when the prices are high the changes in price will be ver big. So there where
less people bayed from that area.