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com

DELTA/SIGNAL CORP. CEO BRIEFING Stephanie Dunk

AGENDA
Where Delta/Signal Corp. is now
Using a Balanced Scorecard for organisational change
Strategy software
Strategic options

Working in a team - SparkPlus

Breakout groups
STRATEGY PLANNING TIMELINE
Date
1pm Wednesday
30 August
9-11am, Wednesday 6 September
5pm, Wednesday 6 September
9am, Monday 11 September
5pm, Friday 15 September
5pm, Friday 22 September
9-11am, Wednesday, 4 October
Activity
Game open for practice rounds see video
tutorials on line
Lecture on the Simulation
Submit 1st round of Sparkplus feedback see
Sparkplus tutorial online
Game goes live
Game closes
Submit 2nd round of Sparkplus feedback
Simulation Debrief
DELTA/SIGNAL CORP.
No clear strategy
Poorly defined value propositions
Low financial returns

$25m approved per period

USING A BALANCED SCORECARD FOR
ORGANISATIONAL CHANGE

Strategy Objectives Metrics Initiatives

BALANCED SCORECARD:
STRATEGIES
Luxury Segment
Customer Integration
Product Innovation

Economy Segment
Low Initial Cost
Low Lifetime Cost
BALANCED SCORECARD:
STRATEGIES
Luxury Segment
Customer Integration
Product Innovation

Economy Segment
Low Initial Cost
Low Lifetime Cost
BALANCED SCORECARD:
STRATEGIES
Luxury Segment
Customer Integration
Product Innovation

Economy Segment
Low Initial Cost
Low Lifetime Cost
BALANCED SCORECARD:
STRATEGIES
Luxury Segment
Customer Integration
Product Innovation

Economy Segment
Low Initial Cost
Low Lifetime Cost
USING A BALANCED SCORECARD FOR
ORGANISATIONAL CHANGE

Strategy Objectives Metrics Initiatives

BALANCED SCORECARD:
OBJECTIVES AND METRICS
BALANCED SCORECARD: OBJECTIVES AND
METRICS
BALANCED SCORECARD: OBJECTIVES AND
METRICS
BALANCED SCORECARD: OBJECTIVES AND
METRICS
BALANCED SCORECARD: OBJECTIVES AND
METRICS
BALANCED SCORECARD:
OBJECTIVES AND
METRICS
USING A BALANCED SCORECARD FOR
ORGANISATIONAL CHANGE

Strategy Objectives Metrics Initiatives

BALANCED SCORECARD: INITIATIVES
BALANCED SCORECARD: INITIATIVES
STRATEGIC OPTIONS
Luxury Segment
Customer Integration
Product Innovation

Economy Segment
Low Initial Cost
Low Lifetime Cost
STRATEGIC OPTIONS
Luxury Segment
Customer Integration
Product Innovation

Economy Segment
Low Initial Cost
Low Lifetime Cost

Which of these four strategic options is the company pursuing?

STRATEGIC OPTIONS ACTIVITY
1. Move to sit with your group.
2. Navigate to kahoot.it and enter the game pin.
3. Read the three case studies (10 mins).
4. Discuss with the person next to you which of the four strategies
you think the case study companies are pursuing (10 mins).
5. Enter your answers into kahoot when the survey is activated.
SPARKPLUS
GROUPWORK Take some time to work together
in your groups.