AMBUJA CEMENT

LIMITED
Group # 9

Ayushi Agrawal (C005)

Swati Garg (C024)
Aman Gupta (C027)
Ragini Gupta (C029)
Nitish Kumar (C039)
 To be the most sustainable and
VISION competitive company in their
industry.

Delighted Inspired
customers employees

Healthy MISSION Loyal

environment shareholders
Create value for all

Energised Enlightened
society partners
 MISSION
Energise, involve
and enable
communities to
realize their
potential.

Skill and
Entrepreneurship Water resource
development management
institute

Women Agro based

Empowerment livelihood
Focus
Areas
Health Care Education

Disaster
Relief Infrastructure
 Sustainable Development Model

Sustainability Climate Change

Policy Mitigation Policy

Green Corporate
Procurement Environment
Policy Policy

Corporate Social
Responsibility
Policy
 PEOPLE

Zero Harm Policy

I Can Programme

Community Advisory Panel for Community Engagement

Skill and Entrepreneurship Development Institute

Surface Mining Techniques

 PLANET

Water Management

Waste Management

Energy Efficiency Mechanisms

 SUSTAINABILITY AREAS

Carbon
Emissions
Water Social

Logistics People

Waste Green
Recycling Energy Economical

Environmental Safe
Mining
 BUSINESS MODELS
WATER SURFACE WASTE
MANAGEMENT MINING MANAGEMENT

Driving Safety COMBATING

Labour Practice
program HEALTH ISSUES

Sustainability ENVIRONMENT CUSTOMER

Principles in SUSTAINABILITY SUPPORT
Procurement MODEL (GRIHASHILPI)
 WATER MANAGEMENT
Inter-Plant comparison
Water consumption monitoring on a monthly basis-KPI
Plants send monthly Water Management Reports to Corporate Office
for information and discussion in Regional as well as National
Executive Committees of top management.
 MINING
Surface mining versus Blasting method
Digital Energy Control System
 FOR THE PEOPLE
HEALTH PRACTICES- Awareness about HIV AIDS, alcohol, tobacco
Setting of Anti Retroviral Treatment Centre in Wadi in Karnataka and
would help avert 250 deaths every year.
Safe driving training sessions for logistic workers
Contract and permanent labour minimum age 18 yrs
Minimum Wage was Rs 13,456 while the statutory minimum was Rs
7,200. Thus the ratio between the two stood almost at 2:1.
 SUPPLIER MANAGEMENT
Environment management, safety standard and social accountability
requirements to be followed by any supplier, contractors and third
party service providers.
 ENVIRONMENTAL SUSTAINABILITY
Plant Environment Profile (PEP)- internal annual environment
performance assessment system
At the end of the atmospheric emissions, energy and material
consumption, water, and waste and quarry management assessment,
Environment Performance Index Score is calculated
It is used for rating plants internally, as well as to benchmark against
the Groups other operating plants globally.
This helps in keeping the carbon footprint low and also effective
utilisation of raw materials and other resources.
STAKEHOLDER MANAGEMENT

Media

Construction Community
Professionals and Society

Shareholders Government
and Investors Regulations
Stakeholders of
ACL

Industry
Customers
Associations

Dealers and
Employees
Suppliers
 IMPACT OF STAKEHOLDER
STAKEHOLDER ENGAGEMENT METHOD OUTCOME
Shareholder & Investors Annual General Meeting Investor Grievance Cell * Increased investor confidence
Board Meetings/ Communications Annual * Shareholders better aligned with the vision and
Report mission of ACL
Dealers & Suppliers Grihalakshmi Conference Annual Meet, * Elimination of child labour in the supply chain
Marketing Meets, Channel Satisfaction Survey * Increased dealer/supplier support
Project Procure * Transparency in procurement process
Customers Customer Support Group Camps, Workshops, * Increase in customer satisfaction
Seminars, Individual Site Visits * Right product and service solution
* Better understanding of the ongoing
construction by the customer
* healthy interaction with the customer
Employees Employee Engagement Survey Magazines - I * Better trained and skilled employees
CAN, I SIGHT Department specific e- * Improved health of the employees
newsletter, Departmental specific MEETS, * Job satisfaction of employees
Induction * Overall development employees
 IMPACT OF STAKEHOLDER(cond.)

STAKEHOLDER ENGAGEMENT METHOD OUTCOME

Community & Society Ambuja Cement Foundation Social Engagement * Integrated development
Scorecard
Government & Regulatory Compliance To Laws Representations to * Healthy relation between the company and
Authority proposed legislations government
* Increased support from the government
Media Press Briefing * Transparency between the companys mission
Invitation to events and media
* Increased confidence of media on the company
Construction Professionals Ambuja Knowledge Initiative, Ambuja Technical * Exchange of Knowledge
Literature Series * Professionals understand the use of materials
and methods for sustainable construction
 INTERVENTIONS DESIGNED BY ACL

Spent Rs. 52.27 cr during the year 2013

on CSR activities which is over 4% of the
companys net profit

Break up of the spend is depicted in the

chart shown
 MDGs involved
MDG 2: ACHIEVE UNIVERSAL ACF appoints Balmitras in school as childrens friend for joyous learning
PRIMARY EDUCATION It runs the Ambuja Manovikas Kendra, a special school for intellectually challenged children

MDG 3: PROMOTE GENDER ACF helps women to develop soft skills and provide them with small funding to start their own
entrepreneurial venture
EQUALITY AND EMPOWER It has changed the lifestyle of numerous young girls by providing them an opportunity to be
WOMEN skilled and hence support their families

MDG 6: COMBAT HIV/AIDS,

Creating awareness about HIV
MALARIA AND OTHER Regular programmes are held with truckers around ACL plants
DISEASES
MDG 7: ENSURE
ENVIRONMENTAL Use of green fuels, reduction of CO2 emissions or reduction of water usage
ACL invested in Waste Heat Recovery System (WHRS) of 6.5 MW at Rabriyawas and 7.5 MW of Wind Energy
SUSTAINABILITY
 SHORTCOMINGS OF ACL

Ambuja Cements Bhekeshwar Dam in

plant in At Vadnagar Village In Kodinar, Gujarat disturbed
Balodabazar in Gujrat, ACL Surface mining can Junagadh, Ambuja the ecological
district, illegally used the severely erode the Cement took out a balance in that
Chhattisgarh, had reserved land for soil and reduce its lot of water for its area. People got
claimed the lives of mining which fertility. It pollutes own use. Water relocated and
five factory affected farmers water and drains level went down a aquatic loss
workers. It occurred and animals. They underground water lot and the eco incurred. ACL did
due to the were fined 3.5 reserves system got not pay proper
overloading of fly- crores for it disturbed compensation to
ash hopper people
 REFERENCES
V. Kasturi RanganLisa Chase and Sohel Karim (2015), THE TRUTH ABOUT CSR
URL: https://hbr.org/2015/01/the-truth-about-csr
VtvGujrati (2014), GUJARAT AMBUJA CEMENT COMPANY AGAIN IN CONTROVERSY, GIR VTV
URL: https://www.youtube.com/watch?v=h-PdDqy103w
Ambuja Cements (2014), Sustainability development report 2013
VtvGujrati (2012), AMBUJA CEMENT COMPANY AGAIN IN CONTROVERSY AT KODINAR, JUNAGADH
URL: https://www.youtube.com/watch?v=VZgoN_Gslcs
The Strip Mining Handbook (2009), THE ENVIRONMENTAL EFFECTS OF STRIP MINING
URL: https://sites.google.com/site/stripmininghandbook/chapter-2-1