Entrepreneurship and Business Plan

DR. Mulyaningrum, SE., M. Hum

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 Ary Ervina 144010444
KEEP CALM Asri Nurya D. 144010429
AND Nurrakhmi N. 144010419
GET YOUR Riri Ayu L. 144010452
WASHING Rizky Cahya N. 144010430
DONE

THE
BEAUTIFUL
MEMBERS OF
THE FIRST
GROUP
concept marketing operational management financial

Discussion Menu
BUSINESS
CONCEPT
WATCH THIS VIDEO !
PILED UP LAUNDRY?
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SCHEDULED EXPERT EASY AVAILABLE ON

PICK UP LAUNDRY PAYMENT APP STORE

CALL : 022 727007

The Jarrdin Apartement Cihampelas street number 10 Bandung Laundry Mart
 Mission
Creating a new
innovation, providing the
best quality result for
customer, and quickly.
Providing eco friendly
service and modern
Vision experince
To be the global leader in
online laundry technology
and empowering business

Value
Dedicated to providing
reliable in service and
seek to create value for
our customers .
 Location

The Jarrdin Apartement

Cihampelas street number 10, Bandung city
concept marketing operational management financial

Discussion Menu
SWOT analysis (alternatively SWOT matrix)
is an acronym for strengths, weaknesses,
opportunities, and threatsand is a
structured planning method that evaluates
those four elements of a project or business
venture.
All laundry equipments.
Eco-friendly and less alcohol.
Air Conditioned rooms.
Hi-tech based.
S W
There is more efficient
T O
laundry service.
Customers unsatisfactory so
that they move to another
laundry service.
The fastest service takes
(minimum) 4 hours.
The dryer is not upgraded yet.
Located is a strategic area.
customers living in
apartment do not have much
time to do laundry
themselves.
Competitor is an organization that is
engaged in commercial or economic
competition with others.

COMPETITOR
Laundry Marts
Competitors
Celf laundry
Agus laundry
Dia laundry
testiry
 Geographycal :
Bandung City, esspecially for occupant in
The Jarrdin Apartment

Demographic :
a). From 20 y.o.
b). Male and female

Psychological :
a) Students, employee, entrepreneur,
who do not have much time to do the
laundry.
b) Upper middle class
c) Minimum income of IDR 2.500.000

MARKET SEGMENTATION OF LAUNDRY MART

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Express 4 Hours

One Day Service

Dry Cleaning
OPERATIONAL
CYCLES
* Solvent Liquid for dry cleaning
OPERATIONAL CYCLES
(App based)
 How to get
the laundry
done
and not hate
your life
(*App Based)
 LAUNDRY
MARTS
VENDORS Machine & Equipments
Serba Agung Store ABC street number 47, Bandung, 40111 Bandung (022-42377000
Detergen & Softener
Deterjen Indonesia, Asia Afrika street
CS: 0817-0707-948
concept marketing operational management financial

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 ORGANIZATION STRUCTURE

Owner & Manager

Financial & Operasional

Administration

Laundry Cashier Customer Courier

Worker(s) Service
 OWNER
- As the single owner of the company
- To provide the company needs
- To supervise the company activities
 ADMINISTRATION & FINNANCIAL
Preparing budget & seeking for
finnancial sources
- Controlling the finnancial progress in
terms of expenditure, income, and
anything related
- Checking the staff attendance
 LAUNDRY WORKER
- To wash, to iron, and to pack the laundry in order
 CASHIER
- To help the customers choose the detergent and softener
- To be responsible for the company finances
 CUSTOMER SERVICE
- To give a response to the online customers
- Suggesting informations to the online customers
- To be responsible for company finances during online transactions
 COURIER
- To be resposible for the laundry
- Delivering the laundry
 WORKING SISTEM

2 shifts :
08.00 a.m 15.00 p.m
15.00 p.m 22.00 p.m
Only 26 days per month
Working system 7 hours per day and break time 1
hour
Working permission system maximum 1 day for a
month
Berlaku sistem pemotongan gaji jika karyawan
tidak masuk lebih dari 1 kali tanpa alasan
 Male/female
20-35 years old
Honest and careful
A year minimum experienced in laundry
Familiar with smartphone and IT
Bersedia kerja shift

JOB RESPONSIBILITIES AND

QUALIFICATION
 Member card, discount
Make a frenchise
Upgrade the technology
Expand to a new line
Promotion in all social media

GROWING PLAN
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FINANCIAL
REPORT
Rp. 8.000/pc Rp. 5.000/pc

BEST
VALUE

Rp. 10.000/pc
Rp. 15.000/pc
 PRICE LIST
FINANCIAL REPORT
ESTIMASI 1 BULAN :
QTY = 265 pcs x 26 hari = 6.890 pcs/bln
Sales Income/month = Rp. 1.484.000 x 26 hari = Rp. 38.606.000
Variable Cost/month = Rp. 1.261.000 x 26 hari = Rp. 32.800.000
Fix Cost = Rp. 109.950.000

BEP = Total Biaya Tetap / (Penjualan Biaya Variabel)

= Rp. 109.950.000

Rp. 38.606.000 Rp. 32.800.000

= 18,9 bulan atau 1 tahun 6 bulan 9 hari

ROI ( Return On Invesment )
ROI = (Laba per Bulan / Total Investasi) x 100 %
= Rp. 38.606.000 x 100%
Rp. 109.950.000
= 35,2% (ROI harusnya diatas 5%)

PBP (Payback Period)

ini adalah jangka waktu pengembalian modal dalam usaha kita
PBP = Total Investasi (Penanaman Modal) / Laba Per Bulan
= Rp. 109.950.000
Rp. 38.606.000
= 3,1 bulan

Kesimpulan
Maka proyek ini LAYAK untuk di jalankan karena keuntungan dan BEP dapat diraih
kurang dari 2 tahun
concept marketing operational management financial

THANK YOU FOR YOUR

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