CONSUMER SATISFACTION AND

AWARENESS
OF
TIMES GROUP MAGAZINE

Presented By: Submitted to:

Yash S lakhani Prof.Apurva Bhagat
Zalak Limbachiya
INTRODUCTION
It is owned and published by Bennett, Coleman & Co. Ltd.
Originally called The Bombay Times and Journal of Commerce, the
paper was founded in 1838 to serve the British residents of western
India. At first published twice weekly, the paper
Became a daily in 1851 and changed its name to The Times of India
in 1861.
In the Brand Trust Report 2012, Times of India was ranked 88th
among India's most trusted brands and subsequently,
according to the Brand Trust Report 2013, Times of India was
ranked 100th among India's most trusted brands. In 2014
however, Times of India was ranked 174th among India's most
trusted brands according to the Brand Trust Report 2014, a
study conducted by Trust Research Advisory
MISSION

"The Times of India Group is the aggregator of content in any form in

the infotainment Industry. We collect & sell content to right target
audience".
We are a global company With Cosmic consciousness; Served
from India, Aggregating audiences To Network media brands
Transiting through print.

The Mantra
YOU ARE EMPOWERED
Tag Line
LET THE TRUTH PRIVAIL
PRODUCTS
Newspaper
Channels
Other Business
Radio Mirchi
Times Internet Indiatimes.com
Magic Bricks
Times Jobs
Times Music
Times Books
Times Education
Times OOH
Ganna.com
Simply Marry.Com
Coupon Dunia
Brand Capital
Times Pro
Magazines of Times Group
FEMINA
Magazine Period No. of Yearly You Pay
Issues Cover Price
Femina 1 Year 26 1560 780

Segment - Women
Target audience
Women
Whom to Pitch

House maker
Saloon
Beauty Parlours
Women of Upper Middle Class
Fashion Designer
Beauty Parlour
Women of Upper Middle Class
Fashion Designer
 FEMINA HINDI

Magazine Period No. of Yearly Cover You Pay

Issues Price
Femina 1 Year 26 1560 780

Segment Modern Woman.

Target audience
Hindi Speaking Woman

Whom to Pitch
Salon

House Wife

Beauty parlor

Spa and Massage parlor

 FILMFARE
Magazine Period No. of Yearly You pay
Issues Cover Price
Filmfare 1 Year 24 1440 720

Segment Bollywood and entertainment

Target audience

Women 20 and above

Men 20 and above
Whom to Pitch

Beauty Parlours

Unisex Saloons

Clinics

Theatres
 FEMINA SALON AND SPA

Magazine Period No. of Yearly You Pay

Issues Cover Price

Femina Spa 1 Year 10 1000 500

/ Salon

Segment Spa and

Salon
Target audience
Saloons
Spa and Massage

Whom to Pitch

Woman

Beauty parlor and salon ( Female )

 GRAZIA
Magazine Period No. of Yearly You pay
Issues Cover Price
Grazia 1 Year 12 1800 1020

Segment International Fashion Designing

Target Audience

Women doing fashion designing and fashion

designers
Age- 20-45
Whom to pitch

Beauty Parlour
Saloons
Cosmetic and Accessories shops
Fashion Designers and Fashion Designer Stores
 HELLO
Magazine Period No. of Yearly You pay
Issues Cover
Price
Hello 1 Year 12 1800 1020

Segment Lifestyle and celebrity

Target Audience

Men Women
25-50 21-55

Whom to Pitch

Ladies Beauty Parlour and Boutiques

Saloons
Jewellery shops Ladies Accessories shops
Wedding Collection stores Wrist watch stores
Saree shops
 BBC TOP-GEAR
Magazine Period No. of Yearly You pay
Issues Cover
Price
Top-gear 1 Year 12 1080 1020

Segment -Automobiles

Target audience

Men 21 and above

Automobile students
Whom to Pitch
Library
Automobile Students
Second hand car dealer
Car Showrooms
Bike Showrooms
 GOOD HOMES

Magazine Period No. of Yearly You pay

Issues Cover
Price
Good 1 Year 12 1440 840
Homes

Segment Interior Design

Target audience
Interior designers

Age -25-60
Whom to pitch

Home appliance stores

Interior Designer shops
Furniture showrooms
Furniture Manufacturing Companies
 LONELY PLANET
Magazine Period No. of Yearly You pay
Issues Cover Price
Lonely 1 Year 12 1800 1020
Planet

Segment - Travel
Target Audience
Men Women
23-50 23-45

Whom to Pitch

Travel and tour companies

Private travel agencies

Cafes

Hotels

Clubs
 HOME TRENDS
Magazine Period No. of Yearly You pay
Issues Cover Price
Home 1 Year 12 2500 1350
Trends

Target Audience

Architects
Age -25 and above

Whom to pitch

Architects
Interior Designer
Any firm where there is waiting area
Architect Student
Exterior Design Companies
Architect and Designing Colleges (CEPT, NID)
 BBC KNOWLEDGE
Magazine Period No. of Yearly You pay
Issues Cover Price

BBC 1 Year 6 750 435

Knowledge

Segment Knowledge and Science.

Target Audience

Age
10 and above
Whom to Pitch

Schools
Library
Research and laboratory
Tuition classes and education firms
Teachers
 Research on long term impact of loyalty
programmers on consumer purchase behaviour and
loyalty
- Oct 2007, Vol Issued 4, p19-35, 17p journal of
marketing

Customer satisfaction and share of wallet

-Keininghanetal, 2003

Repurchase intentionn and repurchase behaviour

- Chandonetal,2005: Morwitzetal,1997
Problem statement

To understand the satisfaction and awareness of

times group magazine on the basis of price,
discounts, offers, content, brand name,
advertising, services.
OBJECTIVES

To find preference of customers towards magazines.

To know the post purchase behavior of consumer.
To understand media selection.
To understand the factors behind buying decision.
To study the satisfaction level of consumer.
To know the different promotion activities in different magazines.
To analyze the perception of consumer regarding magazine.
To study the current market of magazines.
To find out the awareness of magazines of times group in Ahmedabad.
Sources of Data

PRIMARY DATA COLLECTION

RESEARCH TYPE:
Descriptive research

SAMPLE DESIGN:
Questionnaire
200 people by convenience , Snow ball sampling
Of which

Sr. no. Questionnaire type No. of Respondents

1 Questionnaire based on Respondents who stopped 100

the subscription

2 Questionnaire based on Respondents who continue 100

their Subscription
Analysis and Interpretation

Area of Intrest How much time do you

spend on following?
 Which of the following Magazine are you
aware of?

Are you aware about the Time's Group Magazines?

Frequency Percent Valid Percent Cumulative
Percent

Yes 91 91.0 91.0 91.0

Valid No 9 9.0 9.0 100.0
Total 100 100.0 100.0
 Which medium do you prefer for reading?

Which medium do you prefer for reading Magazines?

Frequency Percent Valid Percent Cumulative
Percent

Physical 70 70.0 70.0 70.0

Valid Digital 30 30.0 30.0 100.0
Total 100 100.0 100.0
 Age group

Age
Frequency Percent Valid Percent Cumulative
Percent
0 to 18 years 1 1.0 1.0 1.0
19 to 25 30 30.0 30.0 31.0
Valid 26 to 50 64 64.0 64.0 95.0
Above 50 5 5.0 5.0 100.0
Total 100 100.0 100.0
 Gender

Gender
Frequency Percent Valid Percent Cumulative
Percent

Male 62 62.0 62.0 62.0

Valid Female 38 38.0 38.0 100.0
Total 100 100.0 100.0
 Occupation

Occupation
Frequency Percent Valid Percent Cumulative
Percent
Student 1 1.0 1.0 1.0
Services 24 24.0 24.0 25.0
Valid Business 72 72.0 72.0 97.0
Home Maker 3 3.0 3.0 100.0
Total 100 100.0 100.0
 Consumer Spending Pattern
 Customer Satisfaction & Preferences

What do you like most in magazine?

 How would you rate our magazine on
following?
 The respondents may not giver truthful answers due to
personal preconception.

The research is limited to only to Ahmedabad a limitation

of area for an appropriate analysis.

The topic of loyalty cannot be measure by the petite

period of time. So its protracted process to determine.

Digital Media Over Print Media

 There are many different factors which affect the consumer
buying behavior like Income, interest, language, age group
and gender.
Customer loyalty is very high towards Times of India.
Customers loyalty Ratio of quite high, as many customer
are loyal with the all mentioned Magazines.
Many of the readers say that they do not have Sufficient
time to read ,
Women Prefers Femina and Grazia, Youngsters (boys) Top
Gear and Filmfare, Girl prefer Femina and Lonely Planet.
Few of them said that they find such magazines to be very
much costly. But they feel that promotional offers can
motivate these readers to subscribe such magazines.
 We also faced sum customers who were facing the
magazine service problem.(delivery issues)
Number of issue and price of Filmfare and Femina are
the most attractive thing and at the same time both
magazines have highest unsubscribe.
Femina and BBC Knowledge is highest selling
magazine .
Maximum readers of these.
Times spend on web and T.V. is more than time
spends on magazines.
Almost all customers are of magazines.
Awareness of Femina and Filmfare is highest among
all magazines.
LEARNING

Improvement in Confidence level

Building Relationship.
A greater sense of professionalism.
Understanding Consumer Buying behavior.
Knowledge of the field.
Selling Skills
Learning & Understanding corporate culture.
How to work under tough market specially where
already the customers are aware so we cannot sell them
anything.
More number of subscribers already there so its hard to
get more subscription as well.
GST effect
CONCLUSION

The summer internship project plays a key role in

management education where students get a golden
opportunity to relate their knowledge and learning gained
from classrooms and lectures in practical business
environment
It was a Real grand opportunity for us of doing

Internship at Times of India, Ahmedabad from which we

came to know about the factors which affects consumer
buying behaviour for which we did research on it.

There are many different factors which affect the consumer

buying behavior like Income, interest, language, age group
and gender.
 Customer loyalty is very high towards Times of India.

TOI is not able to provide superior and precise service to

all customers. But if a Times of India looks after the
services and delivery then there would be no grievance
regarding missed issues and no reader would depart times
of India. Most of the people asked for the schemes related
to magazine.

Subscriptions of people are more interested in

schemes which are provided by company .

Newspapers of TOI are more in demand then magazines

so
Awareness should be created by Conducting seminars and
Events.
SUGGESTION

The Magazines of the Times of India Should

concentrate on the customer Satisfaction the most,
as it leads the customer loyalty.
People are attracted towards TV the most in terms
of Entertainment, sports, news, reality shows.
So some of the magazines of the Times of India
have grade to gratified quality of magazines.
Femina includes maximum numbers of customers.
so they should ponder on women empowerment to
increase the allegiance .
 They should renovate the cover pages and style of all
magazines.
To shattered the competition of grazia and Femina
should be acquaint with new look.
Reminder call should be given to Renewals.
For new Customers 25 days process time /
transaction period is very long for Subscription ,
hence company needs to minimize this time for fast
Services or department can provide or issue
respective subscribed magazine to customer
THANK YOU