Welcome to Hospitality

An Introduction

CHAPTER 9
Meetings,
Conventions,
and Special
Events (MICE)
 Chapter 9Objectives
Identify two factors that distinguish meetings, conventions,
and expositions from other hospitality industry segments.
Discuss the role of the meeting planner with respect to the
planning, organization, and execution of an event.
Tell how a working relationship with the local convention and
visitors bureau can enhance a meeting, convention, or exposition.
Explain how the hospitality industry relates to long-term
residential health care
 DIFFERENCE BETWEEN MEETING, CONVENTION & EXPOSITION

MEETING CONVENTION EXPOSITION

gathering of people for a group of delegates or members
common purpose. who assembles to accomplish
specific goal.
large exhibition or special
event in which the
presentation is the main
attraction as well as a
source of revenue for
exhibitors.
DISTINGUISHED FACTORS BETWEEN MICE & OTHER HOSPITALITY
AREAS

GROUP SIZE FUNCTION

gathering of people for a large exhibition or special

common purpose. event in which the
presentation is the main
attraction as well as a
source of revenue for
exhibitors.
 WHAT IS EVENT MANAGEMENT
Application of the techniques of project
management to creation and development
of festival and events.

Studying the customer, identifying the

target audience, devising the event
concept, planning the logistics, and
coordinating the technical aspects before-
sometimes long before- actually presenting
the event

corporate events (product launches, press

conference, and corporate meetings and
conferences), marketing programs (road
shows and grand opening events), special
events like concerts, award ceremonies,
film premiers, launch/release parties etc.
SPECIFIC FACTORS AFFECTING REASON FOR GROWTH OF
EVENT PLANNING MICE INDUSTRY

Weather Airlines

Permitting Lodging Expansion

Governmental oversight Convention Centers

Budgetary constraints increase use of technology

(teleconferencing, computers,
Security Privacy video technology).

Risk Meeting planners

management/insurance
Convention And Visitors
Bureaus, Conference Centers
Food preparation and
delivery
Ground Supplies
OPPORTUNITIES IN MICE INDUSTRY

Corporate travel agencies

Conference, event, and exhibition
organizers
Hotel and resorts, including their sales
divisions
Destination management companies
Incentive houses
Airlines and aircraft operations businesses
CVBs and trade associations
Convention and exhibition centres
 ROLE OF MEETING PLANNER

1. SELECT THE SITE FOR THE MEETING, CONVENTION, OR EXPOSITION

2. RESERVE MEETING SPACE
3. RESERVE HOTEL ROOMS
4. RESERVE AUDIOVISUAL AND OTHER EQUIPMENT
5. ARRANGE FOR FOODS AND BEVERAGES
6. ORGANIZE GUESTS REGISTRATION
7. ARRANGE FOR NAMETAGS AND HANDOUTS
8. PLAN PROGRAMS FOR PARTICIPANTS AND THEIR GUESTS
9. WORK WITH EXHIBITORS AND LECTURERS
10. MAKE FLOOR PLANS
11. ARRANGE FOR SECURITY
12. ARRANGE FOR TRANSPORTATION
13. TROUBLESHOOT UNFORESEEN PROBLEMS
14. REVIEW VENDOR CONTRACTS
15. SECURE FINAL PAYMENTS FOR SERVICES
16. TROUBLESHOOT OPERATIONAL ISSUES AND ASSISTWITH THEIR
RESOLUTION
17. EVALUATE THE MEETING, CONVENTION OR EXPOSITION AFTER IT IS OVER
 SPORTS MANAGEMENT CAREER OPPORTUNITIES
TYPE OF HEALTH CARE FACILITIES

EXTENDED-CARE INTERMEDIATE-CARE RESIDENTIAL-CARE LIFE-CARE

CENTERS
Offer intensive, round the
clock nursing care under a
physician direction and may
include the service of
registered nurses, licensed
practical nurses & subject to
regulation and guidelines
CENTERS CENTRES
Offer assistance to person that Provide regular nursing care
incapable of living and some social service,
independently. Provide basic primarily to mentally
nursing care challenged individuals of any
age, in residential
environment
COMMUNITIES
Long-term health care
facilities that cater to both
dependent and
independent older adults.
Residents need to pay
substantial amount of fees
and maintenance payment

HOSPITALITY CORPORATION & LIFE-CARE COMMUNITIES

Reason growth of the hospitality industrys senior role in senior care, expansion of life-care
alliances, and increasing population of older peoples

Example of company HYATT HOTELS, MARRIOT CORPORATION, MORRISON CUSTOM MANAGEMENT

Decrease in number of independent operations, being replaced with large hotel and hospitality chain

Apply ECONOMY OF SCALE when purchase the items or materials