16/PCMA/540 AISHWARYA

16/PCMA/530 DENSINA

16/PCMA/536 SANDRA

16/PCMA/535 KRISTIN

16/PCMA/534 - JOVITA
CONNECT
PLAN

EXPLORE
Who exactly is this Solo traveller?

Many people have a preconceived idea about

the typical solo traveller.
According to a survey done on 13000 travellers
across the world it was found that one in five
travellers had gone the solo route on their
most recent leisure trip, and over a third of
first-time travellers choose to hit the road on
their own.
The study also found an increase in women
solo travellers over previous years and over
half of the solo travellers they surveyed were
execs from Asia, especially India and China.
There was even a small but noticeable increase
of solo travel among travellers over age 45.
 Shift in Travellers attitude and needs
As the face of Indian households change and more people are living single,
they are willing to travel. Till the turn of the century, the concept of tourism
was all but unknown to ordinary Indians. People travelled but it was mostly
for pilgrimage with sight-seeing incidental to the whole experience.
Newly evolved travellers are diving deep to understand the unique cultural
and social fabric of the place they visit.
The younger generation(Millennials) is no longer seeking a party-filled
atmosphere when traveling, and instead wants to fully immerse themselves
into new cultures, and feast on local cuisine. In fact, of the group
surveyed, experiencing a new culture (86%)and eating local foods (69%)
were listed as common determining factors for motivating people aged 18
to 32 to travel - ahead of partying (44%) and shopping (28%).
How the industry is catering to changing
needs?
Tripoto-Crowdsourcing itenararies.
But offered packaged tours.
Stayzilla which has homestays
options but is just focused with
them
Seeksherpa-offers assistance with
local guides.
Travelling spoon offers the
experience of local food
Triphobo provides itenararies to
plan within budget.
Tripscam lets people share their
experiences.
Ixigo -travel search engine that
facilitates booking airlines, hotels,
cabs.
We travel solo offering a platform to
connect with travellers
Wow and The wander girls organising
women only tours.
Make my trip Inc provides online
travel services including flight tickets,
domestic and international holiday
packages, hotel reservations, rail and
bus tickets etc.
Other international players like
Expedia
 What are we all about?
We are an online travel agency that facilitates short term travel planning for solo
travellers either by themselves or by connecting with fellow travellers or with our
assistance. Our service is a combination of:
a niche social network for travel enthusiasts,
Travel planning with assistance
and providing travel related informative content by our experts.
With regard to planning, Initially we are focusing on short term trips within South
Indian destinations which includes quick weekend getaways and can extend up to
10 -12 days.
 To empower, facilitate and induce people from all walks of life to connect,
plan, venture out to new destinations and have a hassle free travel
experience with our assistance .By doing this, we envision supporting the
livelihood of local businesses, indigenous people, artisans, farmers and the
community at large.
 To be the one stop shop for the needs of a solo traveller where he/she could
discover like minded people, new destinations, create travel plans and avail
quality service of our experts and assistants in a cost effective manner
 PLAN-We take care of all the needs of the
solo traveller which includes:
choosing destinations based on travel
style and budget
Connecting with another same sex travel
companion or groups planning to go to
the same destination.
Providing customized itenararies based
on the guidance of our travel expert.
Providing the option of cheapest flights
and highly rated hotels within the budget.
We also provide you the option of
homestays with our verified partners
across the states.
Contacting our partners for arranging
your stay, tranportation and activities.
You reach the destination and we provide
assistance with the help of our Chief
Experience Officers who are the local
guides.
 CONNECT-Through our niche social
network, travel enthusiasts from various
walks of life can list their interests ,share
their experiences at various destinations
,find like minded fellow travellers and
plan for tours with people.

In this, one person can generate a trip

idea for a particular date/month and the
rest of the fellow travel members can join
the trip.
 EXPLORE: If you are neither interested in
planning trips nor connecting with people,
you have the option of browsing through the
travel related useful tips and videos that
could help you before and after you embark
on journey to various destinations.
Tours we provide in collaboration with our
partners based on your style and interests
GOLOCAL-Sometimes to really know a place you have to understand its heart. You have to
speak to its locals,
explore its cuisine
Learn or experience any of the local arts/crafts
Visit the historical and cultural places.
Visit the local markets.
and get lost in its winding back alleys and secret green spaces. This is what doing a going local trip is all about .
 Easy paced-we offer a relaxing and rejuvenating
experience and environment in south Indian
destinations away from your homes and work.
We help our travellers discover inner peace and
calm on our journey with us
You could opt for:
Spa therapy
Yoga and Meditation sessions
Stays in hill stations, coasts and amidst the
scenic beauty which are non touristy and nature
embracing.
Option of enjoying farm stays/farmhouses
 Legal Requirements and Initial expenses
We decided to embark on this beautiful journey of exploration as a Private limited
company. The registration is governed by the Ministry of Corporate
Affairs, Companies Act, 2013 and the Companies Incorporation Rules, 2014. To
register a private limited company, a minimum of two shareholders and two directors
are required.
Our initial expenses for this journey include:
Registration fees-15900(Taken care by India filings which had helped with a hassle
free registration)
Costs involved in developing our app ,website and software-500000
Costs involved in acquiring our partners -150000
Costs involved in setting up our Virtual office-200000(we have home based offices in
every state)
Hiring consultants charge-25000
Initially we were planning to be bootstrapped but as we started expanding we
realised the potential of VC funds.
Our Team
CEO- Aishwarya
CTO- Densina
Chief Strategy Officer-Sandra
Chief Marketing Officer-Kristin
COO- Jovita
Chief data scientist-Ezra(a statistics graduate)
Chief travel Expert-Ajay
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Email Id Mr. Joel Said My Time has helped me to Choose Destination within
my Budget. My Sincere Thanks to My Time for giving this
wonderful Experience.
Create
20th September 2017
What are we about?

We help solo Travellers connect with like minded people and travel on their own .

We also plan travel services that are highly customizes based on your travel style & budget .

We ensure that you receive quality services through our native Assistants in the states .

Donot worry. Do you feel lost as a solo traveller? We also Provide highly informative content
through our travel experts. You can discover new places, gain knowledge , about travel
safety and much more.
Transportation Bookings
Hotel Bookings & Food Arrangements
Passes for Spa , Amusement Park , Concert & Tournaments
 Plan your Trip
1. Enter the Departure City Chennai

2. Travel Style:
Easy Pace Classic Cultural /Heritage Adventure Seeker
. No Specific Style.

3. Any Specific State or Union Territory of Visit

Tamil Nadu Kerala Andhra Pradesh Telgana Karnataka
Goa .
4. Travel Time
Weekend Getaways u Upto a Week Upto 10 days

Date Month Year

26 09 2017
5. Start Date

6. Whether Our Travel Assistant Required

Yes No

7. If Yes , then
Part Time Full Time
8. The Mode of Transportation to Destination That you Prefer
Bus Train Flight

9. The Type Of Accommodation You Prefer -

Hotel Our Listed Hosts.

10. The Type of Food You prefer

Veg Non - Veg

11. How Would you like to travel ?

Completely Solo With Same Sex Companion With Groups
12. Budget
Upto Rs 10000 Rs 10000 Rs 25000 Rs 25000 Rs 50000
Above Rs 50000

Submit
Possible Designation Available for the travelers who are interested in Accompanying

4 Nights Munnar 5 Nights Munnar Thekkady

Thekkady House Boat
3 Nights Guruvayur Temple /
Kumarakom Houseboat
Maalayoor St.Thomas Church &
Veegaland (Wonderla
Amusement Park )

If Any other Interest ( Specify)

Save
 Status

Thank you
Your request is being proceed our customer Service
representative would contact you shortly .

Dear Customer,
Check your Mail For Customer ID & Password
Customer ID annmaria@gmail.com

Password **************

Your Account has been verified.

Payment Mode-
Credit Card.
Debit Card.
Internet Banking.
Mobile Wallet.

Transaction Successful
Thank You .Visit Again
Dear Customer,
Your Plan Has been finalized and the details of the trip, Passes, Tickets will be mailed to your
E -mail Id .

For Further Contact Regarding Your Trip

Contact Ms Saranya
987654210
EXPLORE
EXPLORE
 Goa

Karnataka Telgana
PHOTO GALLERY

Tamil Nadu

Kerala
Andra Pradesh Telgana

Karnataka Goa
 Do you want to make new friends and plan on your
own .Use our Platform.
My Timeline Community Timeline

Anil has joined my Timeline.

I visited Goa. I had amazing experience.
Vikram ( 12 August 2017 ) Davis has joined my Timeline.

It was a wonderful experience to travel A group of friends are planning for a trip to Goa.
Goa during my weekend with Vikram
Join
Renisha ( 13th August 2017 )

Write your Article..

Cell Phone : 9876543210 , 8876543210 ;
Landline : 044 - 25554154

Our Website : www.mytime.com

E-mail : mytimehappiness@gmail.com
Introducing App
VRIO framework is the tool used to analyse firms internal resources and capabilities to find
out if they can be a source of sustained competitive advantage.
Value:
If a Resource adds value by enabling a firm to exploit opportunities or defend against
threats.
If yes, Then a resource is considered valuable. Resources are also valuable if they help
organization to help organizations to increase the perceived customer value.
This is done by increasing differentiation or / and decreasing the price of the product.

Rarity:
Rare and valuable resources grand temporary competitive advantage. On the other hand,
the situation when more than few industries have the same resources or uses the capability
in the similar way, leads to Competitive parity.
Losing valuable resources and capabilities would hurt an organization because they are
essential for staying in the market.
Imitability:
A resource is costly to imitate if other company that does not have it can't imitate, buy or
Substitute it at a reasonable price.

Imitation can occur in two ways

By directly imitating ( duplicating)

The resource or providing the comparable product/ service (Substituting).

Organization:
The resources itself donot confer any advantage for a company if its not organized to capture the
value from them.

A firm must organize its management systems, processes, policies, organizational structure and
culture to be fully realize the potential of its valuable, Rare, and Costly to Imitate resources and
capabilities.

Only then the companies can achieve sustained a competitive Advantage.

 STRENGTHS
Our core strength is providing a perfect one stop shop for short term budget solo
travel planning. We help the customer make the right decisions for a particular trip, at
the same time we connect them with other fellow travellers.
Efficient and Qualified top level management.
Advanced technology based system. Our app and website have an user friendly
interface.
Strong Research and development. We have an Inhouse team which is constantly
trying to innovate new technology that enhances travel experience.
We have a strong information management and analytics team who provide valuable
insights to helping us make data driven decisions.
 We offer services that are highly personalized with expert guidance regarding
destinations, experiences and activities according to the travel style of our
customer.
Our travel assistants(CEOs) help people have hassle free travel and our
assistants are well trained with leadership skills. We also empower the
unemployed graduates and college students on a full time and need basis.
We have a virtual office space which helps us avoid paying rent, utility costs, or
any other costs that come with having a physical space. We believe that we can
reduce the overall overhead and can then afford to innovate across other areas
of our business.
 WEAKNESSES
We have a highly focused strategy which we believe is a strength and a weakness.
We are targeting the millennials (Age limit is 18-35).
Initially we are focusing only on South Indian market. As a result we are unable to
provide the unique experiences of north India.
Only technology based. We may be unable to tap the segments which have low
internet or smartphone penetration.
Lack of reputation in comparison to our competitors because of being a new entrant
in the market.
A limited financial base compared to the major players in the industry.
 OPPORTUNITIES
Favourable change in societal attitude. More and more millennials are travelling like
never before. They want to have their time alone, apart from spending time with family
and work.
There are a lot of opportunities for strategic alliances in the travel sector.
Volume in smartphone traffic is growing in India across all industry sectors, specifically
in Travel & Hospitality sector at 34.4 per cent. India is expected to have 730 million
internet users by 2020.
India is expected to move up five spots to be ranked among the top five business travel
market globally by 2030, as business travel spending in the country is expected to
treble until 2030 from US$30 billion in 2015
India is among the top five nations for medical tourism, and it has the potential to be
number one in wellness tourism.
 THREATS
Existing competition
Adjustment with the travelling group or co- traveler. Although we ensure that the traveller has a
pleasant experience through same sex and group tours, we are unable to assure the behaviour
of the companion who accompanies. This may affect the customer perception of service
quality.
The tourism Industry is also weighed down by infrastructure problems like inadequate roads,
water, sewer, hotels and telecommunications.
Chances of sex crimes. The Assocham claims female tourism dropped 35% in the same
quarter following the gang rape of Nirbhaya.
Security concerns like terrorist and Maoist attacks.
The market is at risk from extreme weather events like floods, rain and scorching summers
ECONOMIC FACTORS
Government Initiatives
TECHNOLOGICAL FACTORS
SOCIO-CULTURAL FACTORS
Political and Legal Factors
 Who are our Target audience?
One of the world's strongest sources of untapped
economic potential are Millennial in India.
They sit in cafs, browsing social media accounts
on their smart phones while occasionally shopping
for new clothes or items online.
They have disposable income, a strong reliable
Internet connectionand there are 400 million of
them.
They're the driving force behind what could well be
the country's mobile economic revolution.
As the largest Millennial population in the world,
the sheer number of India's 18- to 35-year-olds
doubtlessly will hold significant sway over the
country's immediate economic future. Their
influence could far exceed their numbers.
 We believe in having a fair and transparent pricing
structure with no hidden costs.
We charge a customer irrespective of the age, a small
consultation fee for the service of planning and
arranging transportation, accommodation and
activities. Initially we have kept our rates reasonable
at 5% of the trip amount.(if the trip budget is Rs. 10k
we charge Rs.500/-).
Additionally, if the customer opts for the service of
the Chief Experience officers(assistants) we charge
them Rs. 300/- per day of service.
Our customers can opt for the days when they need
service since they may have the need to explore all by
themselves without any intrusion.
We send the invoice for the charges made for our
assistance separately.
PROMOTION
 Our promotion Strategy primarily focuses on Digital Media since we believe our
target audience of Millennial (18-32) are highly tech savvy and have a
significant presence on social media .We also have our travel agent partners and
affiliates who help promote our brand. Most of our strategies up until now
have been based on digital marketing. We have successfully seen the site and
app traffic increase significantly by 30% after following a number of digital
marketing strategies.
 We make efforts to appeal to our target audience by:
Directly addressing their concerns, needs, or reservations about
their trip
Resonating in the online spaces where they hang out in
Attracting potential customers who might not have heard of us
Reactivating those who have heard of us
According to our marketing analysis we have identified different
stages:
Research Stage
After we identified our target audience we knew where on the internet our
audience looks when planning a trip. We made efforts to get content in these
places.
The tactics and methods we use are:
Devising an Instagram strategy that utilizes well-searched hashtags
Outreaching to relevant travel sites.
Creating Pinterest boards that showcase our brand
We also have tied up with GoPro to promote our brand. We offer go pro
cameras to our customers when they arrive at the destination, ask them to
capture unique memories and post it using the hashtag#goprowithmytime in
Instagram or Facebook
Active Stage
We also found that a users had found our site and were tempted to book,
but still, needed a little convincing.
Through our analytics teams insights we found that, successful
marketing at this stage is providing the visitor with all the information
they need to make them feel like they are making the right decision. So
we decided to move ahead and:
Incorporate testimonials from our network members and past customers.
Videos relating to travel
A detailed and easy-to-navigate FAQ section that covers all possible
bases
 We are having tie ups with few leading Indian Travel bloggers to promote our
brand. They receive a certain percentage of pay for the users coming through
their sites where they have recommended and placed links leading to our
website.
Our team is using Google Keyword Planner to find the terms that people are
searching for, and then create content that will rank and lead searchers to our
site.(Search engine Optimization)We are making sure that we have the best
content to get better at search rankings in Google.
For those who have been our customers we keep in touch with them through
Direct mails with interesting and engaging travel related information. We also
provide a platform for feedbacks where they can rate their experience with us
and suggest what could be improved.
 PLACE
The main focus of our Place strategy is South Indian destinations initially.
It includes 6 states and one Union territory:
1.Tamil Nadu-we offer services and plan trips to all the 32 districts of the state.
2.Kerala-We arrange for trips to all the 14 districts. The three major regions.
The Malabar (North Kerala districts) consisting of 5 districts.
The Kochi region (Central Kerala districts) consisting of 3 districts
The Travancore (South Kerala districts) consisting of 6 districts
3.Karnataka- all the 30 districts
4.Andhra Pradesh-The districts are 13 in number and are divided into two regions of the state,
Coastal Andhra comprises the 9 districts
Rayalaseema comprises the 4 districts
5.Telengana-31 districts
6.Goa-North Goa is further divided into three subdivisions
South Goa is further divided into five subdivisions
7.Pondicherry
PEOPLE
 Building a strong team is essential for every business and it can be put up
in two ways either
taking the charge of hiring in your hand or
enlisting a HR professional.
We believe outsourcing is an effective technique for a small company like
us to handle HR concerns smartly within a limited budget.
We have recruited and trained 15 college graduates with diploma in
tourism and hospitality on full time basis, belonging to different states
with the help of our Hr consultants Axis HR.
Apart from this we are hiring unemployed youth on a need basis in
various states and providing them livelihood.
We are ensuring that our recruits are trained in the following
beforehand:

Soft skills and Crisis management

Swimming
Driving
Cooking
Basic nursing
Complete knowledge of local destinations and places of visit .
 Amazon associates: We are part of the
affiliate network. We can choose from
over a million products to advertise to
our customers
Using simple linking tools it allows to
meet their advertising needs and helps
us monetize our webpage
We earn up to 12% in advertising fees
from all Qualifying Purchases, not just
the products we advertised.
SHAREASALE is a two-way program in which merchants register their products on the
platform and affiliate marketers like us, sign up to promote these products and get paid for
each sale made. Our bloggers have advertised numerous travel related merchandise and
monetised it successfully.
 Sky scanner-We have integrated the Airlines and Hotels Api into our apps.
Sky scanner is an award winning travel fare aggregator website and
travel metasearch engine that helps our user find cheapest flights and budget
hotels. With help of our developers ,we would start earning revenue from this
source after reaching the limit of transactions through us specified by them.
 Our developers are currently
working on this part. Integrating
Uber Api into our app.With the help
of the Ride Request Button the
customer can book cabs within our
app itself without being directed to
Uber app
 Other associates
Homestays/Host stays: We personally have selected and verified the people providing homestays. As
of now we have tie ups with 400 homeowners in many South Indian destinations and also at cheap
rates and convenient locations for any backpacker. We charge commission of 10%-15% per booking.
Home cooks/Home kitchens :We also engage dedicated home cooks who help you learn and explore
the local cuisine. Currently we have tied up with 150 cooks belonging to entire South India.
Farm stays: Since this is becoming a trend these days, we are providing this service in each of the state.
We have tie ups with farmhouses and farmers in rural and urban areas. We dont charge any
commissions from them.
Spas and ayurvedic therapy centres are present in every South Indian state with significant presence in
Kerala. We have tie ups with 50 different spas with majority of them being present in the state of
Kerala. We have a differing revenue sharing deal with each one where they start paying us only after
bringing in a certain number of customers or as group.
Artisans and crafts sellers-We have tie ups with small artisans in 100 villages. We dont charge any
commission until its bulk purchase.
There are multiple sub agents working under us in the 6 south Indian states and Pondicherry for
transportation and activity arrangements like water activities, Hiking, trekking ,Biking etc and we have a
revenue sharing deal with each one
 place
We are aiming to expand
5 year plan
our market to North India
within five years since our
service is steadily proving to
be successful.
We want to be present in all
the 29 states within five
years. We are working on
aggressive expansion in
South Indian Markets first.
Customer segments
Currently we cater to
millennials but going
forward we are planning to
various other customer
segments who travel solo
and need our service
We are planning to have a
dedicated platform on our
portal for business and
executive travellers who
could easily integrate their
business travel and
conference plan with leisure
activities during free time as
per their organisation's
regulations.
Old travelers (unto 55 yr
old).We are planning to tap
this segment within 3 years
and facilitate a hassle free
travel experience for the old
aged and a home away from
home
Tie-ups
Affiliates with other We also aim to provide
stakeholders .We want to
have more tie ups as our
startup grows
Tie ups with Government
tourism development
corporation in every state
and also ministry of skill
development to promote
tourism and also to provide
employment .We also aim
to become a government
certified travel agent
We are planning to expand
our personally verified tie
ups with homeowners to
5000 within 5 years.
CSR policies R&D
We are developing GPS
employment and skill
training in tourism sector to
rural youth.
based audio phones that
enable users to visit places
on their own with audio
inputs regarding the places
In consultation with our
NGO partner Alternative for they visit
India Development (AID) we We are also working on
have developed a 5 point showing the safest possible
action plan routes for women travelers
The rural and tribal Information about nearby
livelihoods of producers restaurants , places of
depend on the sale of their interest and hospitals.
products. So we want to
provide a platform there
they could market their
products directly without
any intermediaries.
We want to make sure that
out tour visits include the
experience with indigenous
tribes and there is proper
treatment of the tribal
community without any
exploitation.
We want to have tie ups
with more farmhouses and
home kitchens, encourage
farm stays and tourism
which could have an impact
on the local farmer
community.
place Customer segments Tie-ups CSR policies R&D

We also want to ensure that .

no child is harmed help the
travel industry identify and
avoid explicitly abusive
behaviour that results from
tourism, including child sex
tourism. We found a lack of
guidelines around common
and less obviously harmful
practices that could be
adopted by tour operators,
hotels, travel agencies, travel
companies, or non-profit
organizations in the tourism
industry. There are many
interactions with children that
werent considered or
addressed, including
photographing children, using
images of children in
marketing and advertising,
visiting schools, offering gifts,
etc. While seemingly harmless,
these activities often have long
term detrimental effects.
We also aim to promote
sustainable tourism practices
among our stakeholders by
conducting workshops and
awareness programmes.
THANK YOU
ALL FOR
YOUR PATIENCE