Social Networking Sites

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Guess the logo
What are social networking sites?

Online platform
Create public profile
Interact with other users
Connections
Community-based Web sites, online discussions
forums, chat rooms and other social spaces online
Different from social media
Social Connections

1) Facebook
- biggest
- build connections
- share information
- upload pictures and videos, play games, etc.
- February 4, 2004
- 2 010 000 000 users (September 5, 2017)
Social Connections

2) Twitter
- real-time, public microblogging network
- news breaks first
- 140-character limit
- unfiltered feed
- March 21, 2006
- 328 000 000 users (September 5, 2017)
Social Connections

3) Google plus
- build circles of contacts
- integrated with other Google products
- Search Engine Optimization value
- December 15, 2011
- 111 000 000 users (September 5, 2017)
Social Connections

4) Tumblr
- one of the most difficult to use
- different post formats: quote posts, chat posts,
video and photo posts, audio posts
- never limited
- February 2007
- 115 000 000 users (September 5, 2017)
Social Connections

5) Reddit
- social news and entertainment networking website
- sharing links, photos, videos, direct links and text posts relevant
to the subreddit topic thread
- Reddit AMA: ask questions to celebs and other public figures
- displaying submitted links that get voted up or down by users
- June 23, 2005
- 250 000 000 users (September 5, 2017)
Social Connections

6) WhatsApp
- send and receive messages using internet connection or mobile
data
- most popular instant messaging provider worldwide
- text, photos, videos, and voice messages
- uses phone number
- customizable features like profiles, wallpapers and notification sounds
- January 2010 (February 19, 2014 by Facebook)
- 1 300 000 000 users (September 5, 2017)
Social Connections

7) Messenger
- send and receive messages using internet connection or
mobile data
- originally Facebook Chat
- second most popular messaging app
- play games, secret chat, send cash, send email, stickers, use a
bot
- August 9, 2011
- 1 200 000 000 users (September 5, 2017)
Social Connections

8) Viber
- voice over IP (VoIP - hardware and software that enables people to use
the Internet as the transmission medium for telephone calls) and instant

messaging app for mobile devices

- exchange of audio, video and images
- December 2, 2010
- 249 000 000 users (September 5, 2017)
Social Connections

9) Periscope
- live video streaming mobile app in your mobile device
- send instant notifications to people: comments and hearts
- replays for users who missed out and host private
broadcasts
- app of the year in 2015
- February 2014 (March 2015 by Twitter)
- 10 000 000 users (September 14, 2015)
Social Connections

10) BizSugar
- resource for small business owners, entrepreneurs and
managers
- a provider of award-winning business publications
- share videos, articles, blog posts, podcast
- view and vote on submissions by other members
- 2007 (2009 by Small Business Trends LLC)
Social Connections

11) StumbleUpon
- discovery engine that finds and recommends content
- StumbleUpon Paid Discovery platform: promote
business
- for entertainment and information
- May 2007 (independent April 2009)
- more than 25 million users (May 2016)
Social Connections

12) Delicious
- social bookmarking web service for discovering,
storing and sharing web bookmarks
- by 2008, it had bookmarked 180 million URLs
- 2003 (2005 by Yahoo; 2011 by AVOS Systems then
Science Inc.; 2016 by Delicious Media)
- more than 5.3 million users (May 2016)
Social Connections

12) Digg
- news aggregator
- trending political issues to science to viral Internet
issues
- sharing of content to other social media platforms
such as Facebook and Twitter
- November 2004
- 11 million active monthly users (2015)
Social Connections

13) Medium
- social network for readers and writers
- similar to Tumblr
- publish stories, ideas, and perspectives supported by
photos, videos and GIFs
- subscription
- August 2012
- 60 million active monthly readers (February 10, 2017)
Social Connections

14) Tinder
- location-based dating app
- brief profile: highlights profile picture
- swipe right to like their profile or left to pass on it as a match
- chat privately
- free but it has premium features: connect with people in other locations,
undo certain swipes and get more "Super Likes" to let another user know
they're extra special
- September 12, 2012

- 50 000 000 users (March 2, 2015)

Social Connections

15) Swarm
- mobile app that allows users to share their locations with their friends and create a record
of their experiences in their personal lifelog
- companion app to the older Foursquare
- check-in to a given location and see who is nearby
- checking-in with photos or stickers attached to it and allows cross-posting the check-ins
to Facebook and Twitter
- personalized map, unique stats like total lifetime check-ins, messaging, stickers,
challenges, memory lane, mayorships
- May 15, 2014

- 50 million monthly active users (August 8, 2017)

Social Connections

16) Meetup
- facilitates offline group meetings in various localities around the
world
- find and join groups unified by a common interest
- locate a group to arrange a place and time to meet
- fees to organizers of groups
- schedule, photos, group polls, notices
- 2002
- 32 300 000 users (September 5, 2017)
Social Connections

17) VK
- popular among Russian-speaking users
- message each other publicly or privately,
create groups, public pages and events, share
and tag images, audio and video, and to play
browser-based games
- January 19, 2007
- 95 000 000 users (September 5, 2017)
Social Connections

18) Skype
- VoIP service
- make and receive free voice and video calls online for free or for
cheap
- transmit both text and video messages
- exchange digital documents such as images, text, and video
- video conference calls
- August 2003 (2011 by Microsoft)
- 300 million monthly active users (March 30, 2016)
Multimedia Sharing

1) Youtube
- share and view video content
- largest and most popular video-based site
- second largest search engine
- music videos and movies, to personal vlogs and independent
films
- Youtube Red: premium subscription option
- February 14, 2005 (November 2006 by Google)
- 1 500 000 000 users (September 5, 2017)
Multimedia Sharing

2) Instagram
- sharing real-time photos and short videos
- leading advertising platform
- video and photo editing features
- 95 percent of Instagram users also use Facebook
- October 6, 2010 (2012 by Facebook)
- 700 000 000 users (September 5, 2017)
Multimedia Sharing

3) Flickr
- Managing and sharing digital photographs online
- 1,000 GB worth of photos for free
- February 10, 2004 (2005 by Yahoo)
- 112 000 000 users (September 5, 2017)
Multimedia Sharing

4) Vine
- share 6-second video clips
- became Vine Camera in 2017
- businesses are having tremendous success using
the service
- June 2012 (October 2012 by Twitter)
- 200 000 000 users (September 5, 2017)
Multimedia Sharing

5) Pinterest
- digital bulletin boards/ pinboard-style platform
- more than half of its visitors are women
- fastest standalone site
- huge influencer in social shopping: featuring "Buy"
buttons
- March 2010
- 175 000 000 users (September 5, 2017)
Multimedia Sharing

6) Snapchat
- instant messaging and is totally mobile-based
- self-destructing "snaps
- stories: share snaps publicly
- September 2011
- 200 000 000 users (September 5, 2017)
Multimedia Sharing

7) SoundCloud
- most popular social network for sharing sounds
- share music or podcasts (covers and remixes)
- discover what's trending, browse by genre, and
create your own playlists with tracks that you love
- August 2007
- 76 million monthly users (February 1, 2017)
 - General forum for
Professional Networking professionals
- Career-related growth

1) LinkedIn
- social network for professionals
- extremely detailed resumes, sections for work experience,
education, volunteer work, certifications, awards and other
work-related information
- promote themselves and their businesses: group discussions,
posting job ads, applying to jobs, publishing articles
- December 14, 2002 (Launched May 5, 2003)
- 106 000 000 users (September 5, 2017)
 - General forum for
Professional Networking professionals
- Career-related growth

2) Quora
- question-and-answer website
- create personalized homepages that features the
topics they want to learn more about
- June, 2009
- 190 000 000 users (April 21, 2017)
 https://www.compukol.com/social-media-vs-social-networking/
https://www.lifewire.com/hidden-facebook-messenger-features-4122088
https://smallbiztrends.com/2016/05/popular-social-media-sites.html
http://socialnetworking.lovetoknow.com/What_Types_of_Social_Networks_Exist
https://www.dreamgrow.com/top-15-most-popular-social-networking-sites/
https://www.lifewire.com/top-social-networking-sites-people-are-using-3486554
https://www.techopedia.com/definition/4956/social-networking-site-sns