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Deepanshu Sharma(16421053)
Prashant Mehta(16421094)
HUL (Hindustan Unilever Ltd.)
Hindustan Unilever is an Indian public ltd company owned by another
company Unilever that holds 67% of its shares. Founded in the year 1932,
the company has its headquarters at Mumbai in India. Some of the main
competitors of this company are as follows-
ITC
Nestle India
Cadbury India
Asian Paints
Procter & Gamble
Britania Industries
The company is the leader in consumer goods industry with
many brands under its umbrella.
Its brand and product portfolio consists of-
Magnum (ice cream)
Knorr soups
Lipton tea
Kissan jams, sauce, juices etc.
Brooke Bond tea
Bru coffee
Hindustan Unilever believes in products that are consumer
friendly as this generates huge amount of sales. For this
purpose, they have kept a simple pricing policy of low cost
products so that the products could reach a wider market. They
have not compromised with the quality of the product but have
simply cut down on costing because of its wide and far-
reaching distribution policy.
Hindustan Unilever deals in various brands and has many
products under its belt. To handle all this products and brands
successfully it has a vast distribution network that includes at
least two million outlets directly and 7.7 million retail shops in
every part of the country.
Hindustan Unilever is a very large company with lots of
brands and products so its promotional policies are varied and
extensive. It has taken the help of advertisements to create
consciousness about its products. Sharing product knowledge
through the print media like periodicals and various
newspapers is also a good promotional strategy.
It has also posted detailed information about its products
along with advertisements on the websites to maintain
consumer awareness.
It is Currently headed by Yogesh Chander Deveshwar.
Company mainly operates in the industry like Tobacco,
Foods, Hotels, Stationary and Greeting Cards with the
major products constitutes Cigarettes, packed foods,
hotels, and apparels.
ITC is ranked at first position in terms of branded foods and
some of its food brands are Bingo, Sunfeast, Aashirvaad and
Yippee. Its food business is related to confectionery, juice,
ready-to-eats, snack foods and staples
The company sells lifestyle apparel under John Players and
Wills Lifestyle brands.
Products related to personal care include skincare, hair care
and perfumes
It has several business interests and faces lots of competition
from rival companies. Moreover, it has decided to market its
products in every nook and corner of India and hence has
maintained both competitive and penetration pricing policies
to deal with competitors and to successfully spread its product
reach to remotest parts in India.
ITC has been ranked as one of the best companies in the world
with an experienced and strong management and distribution
network. ITC has spread its network to nearly sixty locations
in most part of India. Its headquarters base is at Kolkata in
West Bengal.
For ITC, the companies business model will pay off in the
long run. ITC has proved its expertise in the cigarettes,
hotels, paper and agri-businesses. Investors who want to bank
on its execution ability in FMCG can consider the stock with
a long-term horizon.