your job resulting from an evaluation of its characteristics. Born George Elton Mayo on December 26, 1880, in Austria In 1926, Mayo became the professor of industrial research at Harvard University where he met Fritz Roethlisberger he find out the reasons that affect the productivity in Hawthrone Plant, Chicago The study shown that there are not only the physical changes but also social factor which influence the working of an individual. This finding provided strong evidence that people work for purposes other than pay, which paved the way for researchers to investigate other factors in job satisfaction. Was born on March 20, 1865, into an upper class liberal Philadelphia family Was an American mechanical engineer who sought to improve industrial efficiency He was one of the first management consultants. Scientific management (Taylorism) also had a significant impact on the study of job satisfaction. He believed that decisions based upon tradition and rules of thumb should be replaced by precise procedures developed after careful study of an individual at work. 1903: W.L. Bryan, prior to the formation of I/O psychology, gave a presidential address to APA in which he encouraged psychologists to study "concrete activities and functions as the appear in every day life". Although he didn't cite industry directly, he did encourage these sorts of "real life" applications of a science of psychology. Postscript note: "The term 'industrial psychology' first appeared in a 1904 article of Bryan's APA address. Ironically, it appeared in print only as a typographical error. Bryan was quoting a sentence he had written five years earlier in which he spoke of the need for more research in individual psychology. Instead, Bryan wrote industrial psychology and did not catch his mistake." (source: Muchinsky, 1997, p10; emphasis added) Walter Dill Scott gave a talk to Chicago business leaders on the application of psychology to advertising, which led to books on the topic published in 1903 & 1908. By 1911 he had published two more books (Influencing Men in Business and Increasing Human Efficiency in Business), and became the first to apply the principles of psychology to motivation and productivity in the workplace. He also became instrumental in the application of personnel procedures within the army during World War I. Hugo Munsterberg, considered by many as "the father of industrial psychology", pioneered the application of psychological findings from laboratory experiments to practical matters In 1911 he cautioned managers to be concerned with "all the questions of the mind...like fatigue, monotony, interest, learning, work satisfaction, and rewards." He was also first to encourage government funded research in the area of industrial psychology In 1913 his book Psychology and Industrial Efficiency addressed such things as personnel selection and equipment design Munsterberg's early I/O psychology became influential well into the 1950's It assumed people need to fit the organization, thus applied behavioral sciences largely consisted of helping organizations shape people to serve as replacement parts for organizational machines about the same time as Munsterberg, Frederick W. Taylor began publishing similar philosophies on management -- which had a tremendous impact on organizational management Abraham Maslow is well renowned for proposing the Hierarchy of Needs Theory in 1943. This theory is a classical depiction of human motivation. is based on the assumption that there is a hierarchy of five needs within each individual. The urgency of these needs varies. 1. Physiological needs- These are the basic needs of air, water, food, clothing and shelter. In other words, physiological needs are the needs for basic amenities of life. 2. Safety needs- Safety needs include physical, environmental and emotional safety and protection. For instance- Job security, financial security, protection from animals, family security, health security, etc. 3. Social needs- Social needs include the need for love, affection, care, belongingness, and friendship. 4. Esteem needs- Esteem needs are of two types: internal esteem needs (self- respect, confidence, competence, achievement and freedom) and external esteem needs (recognition, power, status, attention and admiration). 5. Self-actualization need- This include the urge to become what you are capable of becoming / what you have the potential to become. It includes the need for growth and self-contentment. This model served as a good basis from which early researchers could develop job satisfaction theories