Team

Silent
Assassins

Date : 07/10/2017
IIM Bangalore

Bajaj NS 200
 Agenda
Video Ad (1 min)
Positioning
Target Market
Why Bajaj NS 200
Communication Strategy

2
Video Ad

3
 Positioning

Muscular styling and Power pack performance Definitely Male

An aspirational bike for youth

The bike that you can rely on to

Relation beyond time

Dosti ki nai pehchaan

4
 Target Audience

Age segment (18 35 yrs)

Income Group
1. Low income ( Students)
2. Medium & above salaried (young
professionals)

5
Capturing minds and hearts of customers

Features Emotional connect

6
 Communication Strategy

Video Ad

Reaching to mass Focused segment

Series of Ad
College fest sponsor , Campus
Theme Dosti ki nai pehchaan
quiz
Event marketing in city malls
Channels
Traditional : TV ads, Youtube,
social networking sites etc

7
 Communication Strategy

Print Ad

Offline Digital

Newspapers, Magazine
Buy my friend a bike
Notebook Cover
QR code
Billboards

8
9
 THANKS!
The Floor is now open for Q&A!

10