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Augmented Reality

F E R N A N D O V E R A P R I EG O
Augmented Reality (AR)
In 1997, Azuma says AR applications:
Combine the real and virtual,
Are interactive in real time,
Register the information in the real world in 3D.
Augmented Reality is:
A technology
A field of research
A vision of future computing
An emerging comercial industry
A new medium for creative
expression
Augmented Reality is:
Real scene + Digital information =
What kind of information?
Text
Pictures
3D objects
Videos
Animations

AR videos\Realidad Aumentada - National Geographic. Evento en centro


comercial (bajaryoutube.com).webm
Why is important?
Adds information to the physical world
Increments the perception of the context
Is a browser to the real world
Is a new way to interact with information
Why AR?
The glasses are coming
Smartphones will be AR equipped
Location
AR application areas
Advertising and e-commerce
Business and engineering
Education
Tourism and travel
Fashion and beauty industries
Medicine
Games
Automotive
Augmented reality types
GEO-LOCATION TAGGING
AR Geo-location
GPS
Wikitude
Layar
Junaio

Identify what the camera is seeing.


AR Tags
QR codes
AR markers
NTF (Natural Feature Tracking)

3D models
AR research companies

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