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The document summarizes a case study on opportunities to increase the income of small-scale mango farmers in Indonesia. It notes that mango production is highly seasonal, with quality and prices varying greatly between seasons. Small farms in Central Java are very profitable during the low season but farms in East Indonesia struggle with quality and lower income during the high season. Opportunities include developing markets year-round by improving quality control and production techniques, knowledge transfer between regions, and creating cooperative organizations to strengthen farmers' position in the market.
The document summarizes a case study on opportunities to increase the income of small-scale mango farmers in Indonesia. It notes that mango production is highly seasonal, with quality and prices varying greatly between seasons. Small farms in Central Java are very profitable during the low season but farms in East Indonesia struggle with quality and lower income during the high season. Opportunities include developing markets year-round by improving quality control and production techniques, knowledge transfer between regions, and creating cooperative organizations to strengthen farmers' position in the market.
The document summarizes a case study on opportunities to increase the income of small-scale mango farmers in Indonesia. It notes that mango production is highly seasonal, with quality and prices varying greatly between seasons. Small farms in Central Java are very profitable during the low season but farms in East Indonesia struggle with quality and lower income during the high season. Opportunities include developing markets year-round by improving quality control and production techniques, knowledge transfer between regions, and creating cooperative organizations to strengthen farmers' position in the market.
Discussion Scope Key features of the mango market/sector. Key problem analysis in the mango sector. Opportunities to increase income of small scale mango farmers. Analysis to ensure their income sustainability. Business Model conclusion using 9 Building Blocks Key Features There are three grades of mango based on its quality (A,B,C). Indonesian mango consumption is around 6kg/head/year. Mostly consumed during October-December (80% supply). Value of the crop is around US$450M and the retail value is US$1Bn. Price during Oct-Dec: IDR 2000/kg; June-Sept: IDR 6000/kg (average). Small farms in Central Java are very profitable during low season, they got gross income > IDR50.000.000 for a 50 tree farm. In the other hand, small farm in east Indonesia have a quality issue during high season and effect to gross income that only around IDR5.000.000 IDR10.000.000 Key Problem
Mango production is Maintain a production Need support during off-
highly seasonal quality during all season. season production Opportunities Mango commodity is growth organically (without gov. intervention). Demand for Mango is always exist in all season. 3-5x gap of pricing from grade A C (quality and season matters). Mango is a major part of farming system in drier area of eastern. Probability to implement intensive cultivation technology to the east. Less education about implement early flowering system properly. Sustainability Driven by 3E- Establish, empower and effective small farmers joint Coop. Co-Investment in implementing solution to reduce risk. Mediation between market players and small farmers. Improving market efficiency by education and assisting market actors. Open new market access by distribution channels and value chains. Transfer knowledge between farmers (west to east). Keep on mind about quality matters. Create an ecosystem of auction market for Mango. Dwitya A.
Private Cultivating Quality
Sustainable Traditional control Maintaining income markets In time NGO /Growing production End consumers Knowledge Farmers Harvesting transfer Managing risk Value creators Coop New market Cash and Importers Farmer tools access Bank/BPR delivery Agreement/ Modern markets Investor Lands Contract
Government Technology Coop channels Non fruit demand
Maintaining cost Mango B Value added
Cultivating cost Technology Mango A product Investment Harvesting cost Empowerment cost Organic Mango C Coop Contribution fee Non fruit from tree Mango "The Farmer is the only man in our economy who buys everything at retail, sells everything at wholesale and pays the freight both ways" - John F. Kennedy