Universitas Islam Indonesia Faculty of Economics

Chapter 1
Overview of Strategic Management
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Strategic Management
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What Is

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OPERATIONAL
EFFECTIVENESS STRATEGY
?
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The ceation of unique ITS ALL ABOUT
BEING DIFFERENT
and valuable position, TO WIN THE
involving a different COMPETITION
set of activities

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Strategic Management
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Operational
Effectiveness
Strategy

Perform different
Perform similar activities
activities from competitor
better than competitor
or similar activities in
different ways

Results in lower average

cost Allow company to charge
higher average price

Delivering greater
efficiency Delivering greater value

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SUSTAINABLE
Operational
Strategy COMPETITIVE
Effectiveness
ADVANTAGE

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Strategic Management
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What Is
STRATEGIC MANAGEMENT?

The set of decisions and actions that

result in the formulation and
implementation of plans designed to
achieved a companys objective.

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Strategic Choice

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The Strategic Management Process

SWOT
Vision Mission Objective
analysis

Strategic Strategy Competitive

Choice Implementation Advantage

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Dimensions of Strategic Decisions

Require top-management
decisions

Require large amounts of the

firms resources

Affect the firms long-term

prosperity and future oriented

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Three Kinds of Companies

The Rule Makers

The Rule Takers

The Rule
Breakers

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Do They Have a Sustainability Competitive
Advantage?

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Conclusion

Who can conclude deserve points

Raise your hand!!

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