Training manual on

Kidivit
Multivitamin Syrup
With Cod Liver Oil

200ml
 Disease Part

Deficiencies of vitamin:
Vitamin A deficiency: Night blindness, blurred vision, declined growth rate,
dry skin, impaired immunity.
Vitamin B deficiency: Oral & lingual lesions, dermatitis, diarrhea, convulsion,
fatigue.
Vitamin C deficiency: Loss of appetite, Scurvy, Weakness, Fatigue.
Vitamin D deficiency: Rickets.
Vitamin E deficiency: Neuropathy, Anemia.
Vitamin K deficiency: Hemorrhage.
Cod Liver oil deficiency:
Risk of colorectal cancer, breast cancer & prostate cancer.
Crohns disease & ulcerative colitis.
Rheumatoid arthritis.
 Kidivit
Product Brief

Kidivit Syrup is a nutritional supplement,

containing Multivitamin & Cod liver oil.
It contains 9 vital nutritional elements, including
Cod liver oil, a rich source of omega 3 fatty
acids.
Lemon-Mango blended flavor and excellent taste
for better acceptance.
Balanced nutrients improves nutritional status in
growing children.
Why Doctor prescribe Kidivit 200ml
syrup?

Cost effective

Double strength

Dosage convenient
 KIDS GROWTH & DEVELOPMENT
Helps build strong immune system
for optimal health

BRAIN
contributes to a child's healthy
growth and development

BONE
Helps with the development
of strong bones

TEETH
Helps with the development of
healthy teeth
VISION
Helps to maintain good vision.
 Nutritional Information
According to Recommended Dietary Allowances (US RDA)
US RDA Infant (0- US RDA Children US RDA (4 years
Elements 2 teaspoons (10ml)
12 months) (2-3 years old) old and above)
Vitamin A 4000 IU 1500 IU 2500 IU 5000 IU
Vitamin D 400 IU 400 IU 400 IU 400 IU
Vitamin C 35mg 35mg 40mg 60mg
Vitamin B1 1.4mg 0.5mg 0.7mg 1.5mg
Vitamin B2 1.7mg 0.6mg 0.8mg 1.7mg
Vitamin B6 0.7mg 0.4mg 0.7mg 2mg
Vitamin E 3 IU 5 IU 10 IU 30 IU
Nicotinamide (Vitamin
18mg - - -
B3)
Cod Liver Oil 200mg - - -
Recommended Dosage
Can be taken on its own or mixed with
milk or water.
1-12 months old: 2.5 ml (half teaspoon),
once daily
2-3 years old: 5 ml (one teaspoon), once
daily
4 years old and above: 10 ml (two
teaspoons), once daily
Use half of the above recommended
dosage for babies on infant milk formula.
Selling Points:

Good for pregnant and nursing mother

Help to prevent cardiac arrhythmia in adult
people
Provides protection against infectious
diseases
Improves the vision of eyes in both adult
and children
For development and proper functions of
vital organs
Increased appetite and improved digestion
 Market Scenario

Indirect Competative Market Scenerio

Particulars Value Share Growth

Total Pharma Market 177,143,987,607 100.00 35.27

Total (Multivitamin+Cod liver oil) 402,546,642 0.64 33.03

Indirect Competitor
Sales / Per
Brand Name Manufacturer Pack size MRP TP+VAT Values
Month

Filwel Kids Square 200ml 145.98 128.02 11,815,638 7,691

Multi Seas General 200ml 145.54 127.64 14,184,881 9,261

Nine Seas Aristo 200ml 140.53 123.24 7,741,490 5,235

Kiddi Renata 200ml 150.00 131.55 5,792,706 3,670

Thanks

A.A.B. Tajbilur Kabir