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MGT 300

Accessing Organizational
Information Data Warehouse
Learning Outcomes

8.1 Describe the roles and purposes of data

warehouses and data marts in an organization
8.2 Compare the multidimensional nature of data
warehouses (and data marts) with the two-
dimensional nature of databases
8.3 Identify the importance of ensuring the
cleanliness of information throughout an
8.4 Explain the relationship between business
intelligence and a data warehouse

What is

History of Data Warehousing

In the 1990s executives became less concerned

with the day-to-day business operations and
more concerned with overall business functions

The data warehouse provided the ability to

support decision making without disrupting the
day-to-day operations, because:
Operational information is mainly current does not
include the history for better decision making
Issue of quality information
Without information history, it is difficult to tell how and
why things change over time.
Data Warehouse Fundamentals

Data warehouse a logical collection of

information gathered from many different
operational databases that supports business
analysis activities and decision-making tasks

The primary purpose of a data warehouse is to

combined information throughout an
organization into a single repository for decision-
making purposes data warehouse support only
analytical processing
Data Warehouse Model

Extraction, transformation, and loading (ETL) a

process that extracts information from internal and external
databases, transforms the information using a common
set of enterprise definitions, and loads the information into a
data warehouse.

Data warehouse then send subsets of the information to

data mart.

Data mart contains a subset of data warehouse

Data Warehouse Model

More organizational focus

Multidimensional Analysis
and Data Mining

Relational Database contain information in a

series of two-dimensional tables.
In a data warehouse and data mart, information
is multidimensional, it contains layers of columns
and rows
a particular attribute
of information.

Multidimensional Analysis
and Data Mining

Cube common term for the representation of

multidimensional information
Once a cube of information is created,
users can begin to slice and dice the cube
to drill down into the information.

Users can analyze information in a

number of different ways and with number
of different dimensions.

Multidimensional Analysis
and Data Mining

Data mining the process of analyzing data to extract

information not offered by the raw data alone. Also
known as "knowledge discovery" computer-assisted
tools and techniques for sifting through and analyzing
vast data stores in order to find trends, patterns, and
correlations that can guide decision making and increase

To perform data mining users need data-mining tools

Data-mining tool uses a variety of techniques to find patterns
and relationships in large volumes of information. Eg: retailers
can use knowledge of these patterns to improve the placement
of items in the layout of a mail-order catalog page or Web page.
Information Cleansing or Scrubbing

An organization must maintain high-quality data

in the data warehouse

Information cleansing or scrubbing a

process that weeds out and fixes or discards
inconsistent, incorrect, or incomplete
Occur during ETL process and second on the
information once if is in the data warehouse
Information Cleansing or Scrubbing

Contact information in an operational system

Information Cleansing or Scrubbing

Standardizing Customer name from Operational Systems

Information Cleansing or Scrubbing

Information cleansing activities

Information Cleansing or Scrubbing

Accurate and complete information

Business Intelligence

Business intelligence refers to applications and

technologies that are used to gather, provide
access, analyze data, and information to support
decision making effort.

these systems will illustrate business intelligence in

the areas of customer profiling, customer support,
market research, market segmentation, product
profitability, statistical analysis, and inventory and
distribution analysis to name a few

Eg: Excel, Access