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  • Marketing Mix

    Загружено:

    Hugo Siqueira
    47 просмотров5 страниц
    The marketing mix consists of 4 controllable factors - product, promotion, price, and place - that make up an organization's marketing program. These factors are management decisions that relate to discovering consumer needs through the marketing function and satisfying those needs.

    Исходное описание:

    Plano de Marketing

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    The marketing mix consists of 4 controllable factors - product, promotion, price, and place - that make up an organization's marketing program. These factors are management decisions that relate to discovering consumer needs through the marketing function and satisfying those needs.

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    © All Rights Reserved
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    47 просмотров5 страниц

    Marketing Mix

    Загружено:

    Hugo Siqueira
    The marketing mix consists of 4 controllable factors - product, promotion, price, and place - that make up an organization's marketing program. These factors are management decisions that relate to discovering consumer needs through the marketing function and satisfying those needs.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 5

    The Marketing Mix

    Marketing Mix 4Ps


    The marketing mix elements that make up an
    organizations marketing program:

    1. Product
    2. Promotion
    3. Price
    4. Place
    These are management decisions,
    controllable factors
    Marketing function relates to many people, groups, and forces
    Marketings first task:
    discovering consumer
    needs
    Marketings second task: satisfying consumer needs

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