By George Marsh

Multi-media Authoring can be defined as a tool/software that can be used to manipulate and control a media platform. Using this method
can provide the outline framework of editing and organizing the project that youre working in. Authoring software can provide an
imbedded and complex environment for putting the functions and the context of the project together. This method of authoring enables
the user to combine audio, text, graphics, animation and video into an interactive media project. Authoring systems include tools to edit,
convert, create and publish the elements produced in the software. The design, organization and production process for multi-media
involves recording the data you produce in a flowchart od storyboard. The flow charts can be produced visually in the software or at a
macro level to produce an overview space to illustrate a whole visual structure for the project.. Here are some of the basic features
included while using authoring tools:

1. Playback features

2. Editing and Organizing features

There are all types of
3. Performance tuning authoring tools to make the
experience of using these
4. Interactivity features
multi-media software easier
5. Programming features and more professional.
Here are some types of
authoring.
6. Delivery, cross-platform, and internet playability features.
Card and page-based tools.
These tools allow the user
to organize and control the
elements of multi-media in
a very simple way
 The definition of a interactive media authoring tool is a programme that enables the user to input hypertext or the code for multi-media
applications. There is a huge variety of specialist tools designed for this process available to buy and some are free for the community. The
adobe cloud allows offers a huge range of these developing and editing tools such as: photoshop, premiere, audition, flash, illustrator and
animate. Another authoring tool could be dream weaver for its capability to use hypertext on the web.

Multi-media refers to content such as media authoring as a method

of different content forms. This links with interactive media as
multi-media involves text , audio, images, videos, interactivity and
animations. An authoring tool is a program that allows you to write
on the online text form (hypertext) in a variety of multi-media
applications. These tools basically perform the same thing, to
combine, join and integrate files that may not always be able to
have this ability. These files consist of: video, text, sound or
animation all into one piece of data. These tools are used by
different developers for different purposes depending on what
type of package the user wants to produce. The publishers may
need to use this method of authoring software to create a retail
version of the software. This will basically be a trail version for
testing before the full version is made/used. Some developers may
even use it to produce games with only one person able to play at
a time. They do this to make the server they write the software on is
easier and is less likely to crash during the construction process.
 Media planning entails obtaining a platform that is fit and suitable for the project. This depends on how the project will
function and how it will be built. Planning is the most important part of producing a multi-media project. When planning
web authoring, a user needs to organise how and where to place certain things and how to store them. Its important to
plan when authoring as you need to keep track and prepare for what is going to come next. Planning often starts as a
storyboard showing the colour scheme and layout of it all.
Choosing which media platform to advertise on can be a very difficult process especially when a small company is
trying to do it. However Large-market television and papers are too expensive most of the time for a company that only
operates in a small area. This will also make the company have to pay more money for less results as not everyone who
sees it will be interested in what they provide. Non local magazines cover too much land so spending that sort of money
on that much advertisement would be very ineffective for a firm of that size. The advertisement also offers a smaller type
of coverage for cities or regional areas to make the cost less expensive.

When planning a multi-media project, the company must decide on

the main features of it. The consist of: Colour scheme, format layout,
strategy an the operation to build.
The following is the operation of how planning will take place:
Analysis of the situation >> The marketing Strategy >> The Creative
strategy plan >> Setting media objectives >> Determining Media
Strategy >> Selecting Media Classes >> Selecting Media within
Classes >> Media use >> Print, Broadcast, Publish.
 Design authoring is the process where a piece of software is used to develop and establish a specific design or
building model based on criteria given by the client. This is important to find out as it will be a translation of the
projects design.
Another way to define design authoring is that it is an enterprise-enabled creation. This allows the designers to
create a very complex designs efficiently and quickly while maintaining and not compromising quality. Planning of the
design will make the decision process easier as each design will have reasoning and a point. It provides an advanced
productive feature such as the recycling of the other designs. This can be done partially or completely depending on
what type of product is being produced.

Design authoring can be performed on a number of

different software, the main one being Photoshop. Using
Photoshop, someone could design any design they
though of but they would need to know how to do it.
Having an experienced user of this software would be
expensive as it would need to be done professionally
and correctly so small firms may struggle to come up
with the capital to perform something like this.
 Media developing operates using free Media developing changes all the time around the world and locally. This all depends on how fast the
to use software in what is called, a non- economy and its social status is growing to define whether the country or location is modernised in
democratic discourse system to make its community is. For example, in a country like chad, where media is not as active, their status in
the discovery and adaption in the media development will be very low. However, in a place like Dubai, where media is one of the most
project more free and easier to access. important factors. The activity involving media will grow at a much higher rate.
Media development involves an
institution for individuals to relate to
freedom and expression. This also
involves diversity in the non-
democratic discourse system so that
ideas can be adapted freely and without
major cases of trade mark issues.

Media developing includes activities

that include specially tailored content
that is sensitive and which also takes all
accounts of all opportunities and There are many companies that can help smaller firms in developing their production. One company
challenges that involve the company that does this is the Media Development Authority which is mainly based around east Asia mainly
through the development process. The used in assisting companies to expand their ability to produce media platforms on a higher more
media environment is changing rapidly advanced stage.
so to keep up, development mangers
need to keep up to date with all new
technology, applications and methods.
 Media production is mostly based on the teams that do it. The most popular media
production team used online is YouTube this team can give the ability for their users to
create the project making the whole operation free to use. This method of production gives
the members of the public the opportunity to create their own content so that the company
can progress without making any movement, so essentially, the users of the sight are doing
all the work.

Rate of Production
The production of a multi media project
depends on how quickly and efficiently it can be done. If a project is produced a long time
after the release date then the excitement for it will go down and less people would be
likely to buy it. However, some would say that this pause of unreleased will cause more
hype or excitement towards the eventual release but it is always better to produce a
product on the correct date. This will build customer confidence towards the company, this
means that the customer would be able to put trust into the organisation for delivering their
desired product on a correct date with minimal confusion.

Production Methods
When a company produces a project they will need to consider how they will perform it. For
example, when producing a video game, a company will need to consider: What software
theyll use, where they will plan and talk about it, who will be employed for the part, how it
will be produced and when it is due for release.