GROUP MEMBERS

NOOR UL AIN PERVEZ

FILZA KHALIQ
MUNEER IQBAL
JAVERIA
CONSUMER
Behaviour
TOWARDS
OLPERS
ENGRO

Engro Foods (Pvt.) Limited (EFL) was
established in 2005 as part of
FOODS
diversification
process at Engro Group.

Engro Foods Limited is an 87% owned

subsidiary
engaged in the manufacturing, processing
and
marketing of dairy products, ice cream
and fruit
juices.

The business owns two milk processing

plants in Sukkur & Sahiwal and operates a
dairy farm in Nara.
OLPERS
MILK Olpers engro foods is among the
biggest and fastest growing
companies in Pakistan
Olper milk was started in 20 march
2006
Head office in Karachi
CEO of ENGRO FOODS ( OLPERS) is
SARFARAZ REHMAN
 Struggle for customers
Needs of customers
Olpers benefits
Retain in the market

Targeted Market Segments

Health conscious
Finding Benefits

SEGMENTING AND TARGETING THE MARKET FOR OLPERS

Olpers segments the market keeping some basic things in mind like:
Milk to be white,
.
Carefully processed,

Good for health and bones

 SEGMENTATION METHOD

a) DEMOGRAPHIC SEGMENTATION:

Not for any sort of ages, gender or lifecycle. The

milk is for every one even.

PSYCHOGRAPHIC SEGMENTATION:
Segmenting the markets more towards the achievers and winner
of their life.
Also segmenting towards the passion that a human carried and
the life styles and values.

BEHAVIORAL SEGMENTATION

benefits that an individual receive in drinking a processed milk

used for all purposes Oplers milk
 1. PACKAGING:
Unique strategy because of the color of the product

Marketing mix
2. Promotions
Televisions advertisements.
Print on shops,
Radio commercials .

3. Price
Price according to their sizes.

greater size greater the price.

 FOCUSING?
Focusing on the housewives.

Focusing the children

Focusing on the men division

 CONSUMER DECISION MAKING PROCESS

PROBLEM NEED RECOGNIZATION

Identification of needs
INFORMATION SEARCH
Gathering information
EVALUATION OF ALTERNATIVES
Collection of brands
PURCHASE
decision to buy
POSTPURCHASE
Consumer response towards the product
 POSTPURCHASE BEHAVIOUR
Post purchase behaviour occur because of following reasons

Not satisfied for the usage of tea

the price should also need to be low

color not pure white as compare to Milkpak

If this behavior is not managed to the satisfaction of the consumer then it may result in
low satisfaction subsequent brand switching and possible discontinued use of the
product
 FEEDBACK
a. maintain there prices for lower class also.
b. Should make their taste better.
c. Should improve their quality as per the color.
d. Should maintain their thickness.
e. Change their Packaging.
Olpers milk is very fast growing product.
established in market in a very short time.
take over of all its competitors in 2 to 3 years