Indonesia Need and Consumption

Pattern
1. From the data of population density, household and migration, we conclude
that the provinces of Indonesia especially 5 provinces of Jawa Barat, Jawa
Tengah, Jawa Timur, DI Yogyakarta, and Banten have urgent physiological needs
in maslows terms for shelter. While other provinces besides provinces in Java
Island have less concern about the density of the population and the living area.
It is crucial because the average household number of Indonesia counts to 4
family member. If they cant afford the living area that can fulfill the 4 family
member standard, the physical and mental health and well-being of the families
will be distrupted.
Population Density Graph

Chart Title
1600

1400

1200

1000

800

600

400

200

0
2000 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

JAWA BARAT JAWA TENGAH DI YOGYAKARTA JAWA TIMUR BANTEN

Incoming Migration Graph

1 600 000

1 400 000

1 200 000

1 000 000

800 000

600 000

400 000

200 000

0
1980 1985 1990 1995 2000 2005 2010 2015 2020

Jawa Barat Jawa Tengah DI Yogyakarta Jawa Timur Banten

Household Family Member Number

Chart Title
4.50

4.00

3.50

3.00

2.50

2.00

1.50

1.00

0.50

0.00
2000 2002 2003 2004 2005 2006 2007 2008 2009 2010 2013 2014 2015 2016 2017 2018 2019 2020

JAWA BARAT JAWA TENGAH DI YOGYAKARTA JAWA TIMUR BANTEN

2. Consistent convergence found in the population density and household number
of Indonesia, even though the migration number still moving wildly and
unconsistent in divergence state. The population still growing steadily in an
uptrend condition
Population Density CV

CV
0.25

0.20

0.15

0.10

0.05

0.00
2000 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Incoming Migration CV
CV
1.2

0.8

0.6

0.4

0.2

0
1980 1985 1990 1995 2000 2005 2010 2015 2020
Household Family Member Number CV

CV
0.12

0.10

0.08

0.06

0.04

0.02

0.00
2000 2002 2003 2004 2005 2006 2007 2008 2009 2010 2013 2014 2015 2016 2017 2018 2019 2020
3. We conclude from the data above that the product suitable for these 5
provinces is apartment or real estate building that can provide shelter for a great
amount of people with minimum area.
The segmentation can be divided by the income level (Low, Mid, High). The mid
income segment has the largest population in Indonesia thus they should be the
main target of apartment marketing. The government should provide a policies
that can ease the mortgage loan so they could be more accessible to the low and
mid income population.