Sales & Marketing

Open Forum

Credit Repair 101

From an AE’s Point of View
ZERO CONFUSION
TIME IS MONEY

Initial Sales Pitch

Proper Follow Up
Leaving Voicemails
The Close and the Closing Pitch
Lead Generation
Referral Partners
2
 Credit Repair
What does it all come down to?

“It all comes down to whether or not the

negative items are meeting the criteria outlined
within the Fair Credit Reporting Act.”

If they aren’t or they aren’t verified within a

reasonable amount of time then by law they
must be deleted. 3
 Initial Sales Pitch
“ZERO CONFUSION”
• Greet Them and Identify Yourself
• You,your company, the referral partner, and their company

Explain what you do - “What we do here is work on your behalf and go

against the credit bureaus to remove the inaccurate and unverifiable
information from your credit report.“

How you do it - “We have extensive knowledge of the law and how
the bureaus operate and we use an arsenal of aggressive tactics to get you
the best results possible.” (It all comes down to ... )

Time Expectations - “You will receive results within the first 30-45
days but prepare yourself to make a minimum commitment of at least 6-8
months to maximize results.”
 Initial Sales Pitch
“ZERO CONFUSION”

• Ask Them About Their Credit Picture.

• Mention that you are a member of NACSO
• Pricing
• Cover Questions
•RISK ASSESSMENT
• 6 months since DLA
• Afford their bills
• Afford your services
•Move To Date of Enrollment

5
 Date of Enrollment
Ask “Were you looking to get started right away?”

If they aren’t then;

• Document the call in your Sales CRM (if you do not have this you are losing big $$$$)
• Dictate the follow up

“I’ll call you Monday and if you’re ready great, if not we’ll just take it
from there.”

Hard pressure sales are a “No No”

 The Close
“Always Be Closing”
• Find out when they are looking to get started.
• If not for a while, try to have an urgency creator.
Offer a discount if they signup today.

FOLLOW UP TAKES TIME

TIME IS MONEY!!!
• If they are willing to sign up today, it makes business sense to give a discount as
a result.
• Give the business reason for the discount so that you do not lose credibility.
 Proper Follow Up
In a No Contact situation
• Once a day for the first 5 days
• Then every week to two weeks until drop
• Be sure to CC the Referral Partner on SIFU emails

• If still no contact, select label the lead as such and Drop That Lead!
• Assign lead to new staff for training purposes.

TIME IS MONEY!!!
 Leaving Voicemails
Purpose is to induce a call back
• Speak clearly and with confidence.
• Be warm and friendly!

• Greet them and identify yourself and contact information

• Your and your company
• The Referral Partner

• Set your follow up for a different time of day.

 Disconnected Numbers
“At the subscriber’s request…..”
Send an email stating the number seems to not be currently working and to
respectfully request a different point of contact.

•Document the account in your system and set a follow up for a week later.
• If it’s still DISCO set a f/u for a month later.
• DOCUMENT IT AND DROP IT.

TIME IS MONEY!!!
 Closing Pitch (RECORD IF POSSIBLE)
Verify in your Sales CRM
•Name
•Mailing Address
•Email
•Social & Birthdate
•Billing Information

“You understand you have the right to dispute information on

your own but you have requested the assistance of ____ in
removing inaccurate and unverifiable information from your
credit report.”
Then move to your POST CLOSING PITCH
1
1
 Post Closing Pitch
“ZERO CONFUSION”
• Initial Documentation
• Copy of the CBR
• Two Proof’s of Address
• Proof of Social
•
•

1
2
Lead Generation
 #1 Source of Referral Partners
Anyone originating loans or credit applications
•Mortgage Brokers
• Loan Officers
• Realtors
• Car Dealerships
• “In-house Financing” or “Bad Credit OK”
Anywhere a consumer goes and applies for credit and
has the ability to be turned down is an excellent source
of referrals.
 #1 Source of Referral Partners
Anyone originating loans or credit applications

Increase their loans and convert their turndowns.

Free Sales Tool

• Promote your system
• Promote your results
• Promote your staff

They need to feel comfortable sending their clients to you; a trusted source.
Make sure there is ZERO CONFUSION.
 Marketing to Referral Partners
You are a nationwide service, not a local company. Present yourself as such.
• Headhunt
• Online Marketing (Banners)
• BLOG
• Conventions (State and National)
• Networking Events
• Social Media Marketing
LinkedIn
Active Rain
Facebook
Entrepreneur Connect