GROUP NO:

4
 SHAILENDRA EDUCATION SOCIETY’s
ART’s, COMMERCE & SCIENCE COLLEGE.
Shailendra Nagar,Shailendra Vidyalaya Marg, Dahisar(East), Mumbai-400068

Subject: Business Ethics

PROJECT ON: ADVERTISING ETHICS AND SOCIAL RESPONSIBILITY

SUBMITTED TO: SUBMITTED BY:

Prof. Tejal Rajgor. TYBMS (Group 4)
5th semester (2010-2011)
GROUP MEMBERS ::::

Monika 05
KARAMDEEPKAUR 06
NANDINI 20
MAYURI 33
RAHUL 43
:::Index :::
-> INTRODUCTION

-> ETHICS IN ADVERTISING

-> TYPES OF ADVERTISING

-> BENEFITS OF ADVERTISING

-> ETHICAL IMPLICATIONS OF TECHNOLOGY

-> GREEN MARKETING

-> CONCLUSION

-> BIBLIOGRAPHY
INTRODUCTION
ETHICS IN ADVERTISING
ADVERTINSING --- ETHICAL OR UNETHICAL?
 TYPES OF ADVERTISING

 MOVIE ADVERTISEMENT
 NEWSPAPER ADVERTISEMENT
 CHANNEL ADVERTISEMENT
 SPORT ADVERTISEMENT
 ADVERTISEING BILLBOARD & FLAGES
 INTERNET ADVERTISIEMENT
MOVIE ADVERTISEMENT
NEWSPAPER ADVERTISING
CHANNEL ADVERTISEMENT
SPORTS ADVERTISEMENT
Advertising Billboard & Flags
INTERNET ADVERTISEMENT
BENEFITS OF ADVERTISING

 Economic Benefits
 Political Benefits
 Cultural Benefits
 Moral & Religious Benefits
ETHICAL IMPLICATIONS OF TECHNOLOGY

THE FOLLOWIN ETHICS ARE APPROPRIATE FOR

ACCESS OF INFORMATION
AND THE COLLECTION :

• collect specials information that is needed .

• allot user identification passwords ,

• “log-out “ email when leave computer

• apply safeguards for the security of

information and the importance of confidentiality .
INTODUCTION TO GREEN MARKETING

•Marketing of Environmentally safe

Products
•Minimize negative effects on the physical
Environment
•Ecological concerns products
• The marketing of products that are
presumed to be environmentally safe”
 Why is Green Marketing Important?

 Limited resources to satisfy world’s unlimited

wants .
 On our planet sources are limited and human needs
(wants) unlimited .
 Green marketing is important for the firms to utilize
the limited resources satisfying the consumer needs
as well as achieving the organization’s selling
objectives .
Reasons why firms are adopting Green
Marketing

 SOCIAL RESPONSIBILITY
 GOVERNMENTAL PRESSURE
 COMPETITION
 COST REDUCTION
Companies Using Green Marketing

 COCA COLA
 NOKIA
 ITC
BENEFITS

 Companies that develop new and improved

products and services with environment inputs
in mind give themselves access to new markets
 increase their profit sustainability and
 enjoy a competitive advantage over the
companies
CONCLUSION::::::
:

* Reputable companies and advertising agencies avoid telling

lies. They realize the cost of being caught.

* A dent in trust can prove to be much costlier than the failure of

an ad campaign or for that matter, even a brand. The challenge
before advertisers and agencies is to ensure that ads reflect our
values.

* We must endeavor to see that "advertising" does not remain a

dirty word.

* Moreover, for the reasons and in the ways sketched here, we

believe advertising can, and often does, play a constructive role in
economic growth, in the exchange of information and ideas, and in
the fostering of solidarity among individuals and groups.

* Yet it also can do, and often does, grave harm to individuals
and to the common good
BIBLIOGRAPHY

WEBSITES:::

1. Scribd.com
2. vatican.va
3. advertising.about.com