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Perencanaan Strategis
Krangka Strategis
Mengembangkan strategi bisnis
Implementasi strategi bisnis
Implikasi strategi bisnis ke strategi IS/IT
Pandangan strategi berbasis sumber daya
Apa perencanaan strategis ?
- Proses untuk menetapkan prioritas pada apa yang
anda akan capai di masa depan
- Memaksa Anda untuk membuat pilihan tentang
apa yang akan Anda lakukan dan apa yang Anda
tidak akan melakukan
- Menarik seluruh organisasi bersama-sama sekitar
permainan tunggal rencana eksekusi
- Garis besar di mana sumber daya akan dapat
teralokasi
Pertanyaan Dasar untuk ditanyakan
- Dimana kita sekarang? (Penilaian)
- Dimana kita perlu? (Gap/perbedaan)
- Bagaimana kita akan menutup kesenjangan
(Rencana Strategis)
- Bagaimana kita akan memonitor kemajuan kita
(Balanced Scorecard)
Rencana Strategis Model A B C D E
Bagaimana akan Bagaimana
Mlakukannya
Dimana kita Dimana kita ingin menjadi Melakukannya
Scan lingkungan Situasi sekarang, Visi dan Misi Pengukuran kinerja Kinerja Manajemen
sebelum, sesudah
Latar belakang Significant masalah Nilai / Prinsip Target / standar kinerja Tinjauan kemjuan
Informasi membimbing Balanced Scorecard
Analisis situasi Selaras/ sesuai Tujuan utama Inisiatif dan proyek Tindakan koreksi
dengan kemampuan
SWOT SWOT
Kemungkinan
Good Points
kesalahan
Mudah Memahami Perlu analitis dan
Terapkan pada setiap Spesifik
tingkat organisasi Bersikaplah jujur
tentang kelemahan-
kelemahan Anda
Mengapa membuat Dasar ? Dasar
Pelanggan
Produk dan layanan
Keuangan
Human Capital
Operasional
Eksternal (Regulatory Compliance, Sosial
Tanggung jawab,. . . )
Analisis kesenjangan Dasar
Kesenjangan = dasar
Untuk perencanaan
strategis jangka panjang
Komponen
Action Plans
Mission Mengapa kita saat ini
Evaluasi kemajuan
Pernyataan misi
NASA
To Explore the
Universe and Search
Melakukan pekerjaan yang baik untuk
for Life and to
Inspire the Next
mengekspresikan nilai-nilai inti
Generation of organisasi. Juga menyampaikan kualitas
Explorers yang unik tentang organisasi tersebut.
Walt Disney
We obey the law and do not compromise moral or ethical principles ever!
We expect to be measured by what we do, as well as what we say.
We are committed to forging public and private partnerships that combine diverse
strengths, skills and resources.
Goals
- Menjelaskan akhir kondisi masa depan - hasil yang diinginkan
yang mendukung misi dan visi.
- Membentuk cara di depan dalam hal ditindaklanjuti.
- Paling baik diterapkan di mana ada pilihan jelas tentang
masa depan.
- Menempatkan fokus strategis ke dalam organisasi - spesifik
kepemilikan tujuan harus diserahkan kepada seseorang dalam
organisasi.
- Mungkin tidak bekerja dengan baik di mana hal-hal yang berubah
cepat- Tujuan cenderung jangka panjang bagi lingkungan yang
memiliki pilihan terbatas tentang masa depan.
Mengembangkan Goals
- Jenjang dari atas Rencana Strategis, Misi, Visi,
prinsip membimbing.
- Lihatlah analisis strategis Anda - SWOT,
- Lingkungan Scan, Kinerja masa lalu, Kesenjangan.
- Batasi sedikit kritis - seperti 5-8 gol.
- Luas partisipasi dalam pengembangan tujuan:
- Konsensus dari atas - beli-in di eksekusi tingkat.
- Harus mendorong tingkat yang lebih tinggi kinerja
dan menutup kesenjangan kinerja kritis.
Components
Examples of Goals
Reorganize the entire organization for better responsiveness to customers
We will partner with other businesses, industry leaders, and government agencies in
order to better meet the needs of stakeholders across the entire value stream.
Manage our resources with fiscal responsibility and efficiency through a single
comprehensive process that is aligned to our strategic plan.
Improve the quality and accuracy of service support information provided to our
internal customers.
Establish a means by which our decision making process is market and customer
focus.
GOALS OBJECTIVES
Launch at least three value stream pilot projects to kick-off our transformation to a
leaner organization.
Consolidate payable processing through a P-Card System over the next two years.
Monitor and address employee morale issues through an annual employee satisfaction
survey across all business functions.
What are Action Plans? Down to
Specifics
The Action Plan identifies the specific steps that will be taken to achieve
the initiatives and strategic objectives where the rubber meets the road
Each Initiative has a supporting Action Plan(s) attached to it
Action Plans are geared toward operations, procedures, and processes
They describe who does what, when it will be completed, and how the
organization knows when steps are completed
Like Initiatives, Action Plans require the monitoring of progress on
Objectives, for which measures are needed
Objectives
Initiatives
Action
Plans
Down to
Criteria for Good Measures Specifics
Effectiveness of
strategic decision
making Well defined strategic
framework
Strategically focused
organization
Multi-year budgets Situation analysis and Widespread strategic
Gap analysis competitive assessments thinking capability
Static allocation of Evaluation of strategic Reinforcing management
resources options processes
Annual budgets Dynamic allocation of Supportive value system
Functional focus resources and climate
Threat of new
entrants
Threat of
substitute
product
Factors Affecting The Impact of
Competitive Forces
New entrants
Capital requirements
Patents and specialists skill required
Distribution channels available
Achieved/required economies of scale and resultant
cost advantages
Number and size of existing rivals and intensity of
competition
Differentiation and brand establishment/loyalty
Access to raw materials/critical resources etc.
Low
Cost
Competitive
Advantage
Differen-
tiation
Characteristics of Generic Strategies
Generic Commonly Required Commonly Organizational
Strategies Skills and Resources Requirements
Overall cost Sustained capital investment and access to Tight cost control, frequent, detailed control
capital reports.
leadership Process engineering skills Structured organization and responsibilities.
Intense supervision of labor Incentives based on meeting strict
quantitative targets
Differentiation Strong marketing abilities and creative Strong coordination among functions in
flair. R&D, product development, and marketing.
Product engineering skills. Subjective measurement and incentives
Strong capability in basic research. instead of quantitative measures (market
Corporate reputation for quality or based incentives).
technological leadership. Amenities to attract highly skilled labor or
Strong cooperation from distribution creative people.
channels. Looser, more trusting organizational
relationships.
Focus Combination of the above policies Combination of the above policies directed
directed at the particular strategic target. at the particular strategic target.
Exercise Your Thought
Explain the development processes of
strategic planning?
What are the components of strategic
planning?
How to develop business strategy?