Timothy Sluss

Problem/Unmet Need
Many people have trouble moving houses. People such as the
elderly, or the disabled simply cant do the lifting that needs
to be done. Not only can moving be physically stressful, it
can be mentally taxing. Moving the Mayhem is here to help.
 Solution/How Business Fills Need

Moving the Mayhem provides service to

those in need of assistance moving homes.
Well move furniture, boxes, appliances, etc.
 Mission and Social Impact

Mission - Moving the Mayhem promises

to provide exceptional moving services in
order to make the stress of moving more
bearable.
Social Impact - We will donate the profits
from every 25th move to MUSC.
 Description of
Product/Service
We will load the items (furniture, appliances,
etc.), and ship them to wherever our client is
moving. Small trips can be done with a
moving truck, farther ones will be shipped
via shipping truck. Our services will also be
available to unload items into the clients
new home.
 Business Model
Definition of One Unit Description of Expenses

1 Move
Variable Material Total: $233.75
Expenses
Economics of One Unit
Selling Price $700.00 Gasoline $168.75
Cost of var. materials exp. $168.75 Labor $65.00
Cost of labor $65.00
Other variable costs
Total COGS/ COSS $233.75
Contribution Margin $466.25

Fixed Expenses Total: $

Monthly Break Even Units Insurance $162.07
$685.06
= .0002 2 Advertising $522.99
$466.25
 Market Analysis
Market Statistics
Industry Name: Moving Company Annual Industry Sales: $17 Billion

Description of Target Consumer Target Market Size

Demographics Geographics
Total Population
30-75 yrs old Myrtle Beach, SC; and the
surrounding areas. 322,342
Middle Class income
Target Market
Population
15,000
Psychographics Behavioral Characteristics
Has 3+ kids Does her kids homework Market Size
(based on
survey)
Married Carpools the soccer team
10,000
Drives a minivan Takes her kids to Chuck E
Cheese
Soccermom
 Marketing and Sales
A lot of our marketing is through social media, and personal references.

Along with social media, well have radio ads, because 90% of

people listen to radio daily. (Radio ads average about $500)

Business cards ($60)

 Competition
Moving the Fairway Moving Kevins Moving
Mayhem Services Service
Professionalism 8 7.5 7
(Scale of 1-10)
Types of Moves All types. All types Long Distance

Pricing Estimate upon Estimate upon $1500 + $3 per mile

request request
Your Competitive Advantages
1. We do all kinds of moves
2. Well match the price of our competitor
3. Better customer service
 S.W.O.T. Analysis
Strengths Weaknesses Opportunities Threats

Our movers are First time business Myrtle Beach More

able-bodied, being owner Location Experienced
able to lift and I don't like to be Veteran Discount Competition
move even heavy
a leader. I prefer Special offers Hurricanes
furniture.
Our movers are for someone to throughout the (Natural
well versed in tell me how to year Disasters)
what needs to do the job, and Myrtle Beach is
happen for the then I do it. becoming quite
move to go I have really dangerous
smoothly. high
Were MAINLY expectations for
focused on making
this business.
the move happen
as quickly and
smoothly as
possible.
Office Floor Plan
 Qualifications
Great People Skills
Able bodied
Good driver
Money management skills
Quick Learner
 Sales Projections
Total Units Gross Revenue Net Profit
41 $19,116.25 $9,261.20
 Start-up Funds
Item Why Needed Cost
Moving Truck To move customers items $15,000.00
Uniforms To look professional $150.00
Dolly Help move heavier items $75.00
Ratchet Straps Hold down items $75.00
Soft Pads Keep precious items safer $50.00
Website Domain Name Have our own website $45.00
Total Startup Expenditures $15,395.00

Emergency Fund $0
Reserve for Fixed Expenses $2,055.18

Total Startup Investment $17,450.18

ROI: Return on Investment

$9,261
= 53%
$17,450

ROS: Return on Sales

$9,261
= 32%
$28,700
 Future Plans
Business:
3-5yrs: we want to expand to a second office,
having at least 10 trucks, and 70 employees.
15-20yrs: We want to Franchise our business,
so that anybody can open a Moving the
Mayhem company.
Personal:
Graduate top 20 of my high school class.
Thanks For Watching