m INTRODUCTION TO SLOGAN

m SLOGANS
m TYPES OF SLOGANS
m CHARACTERISTICS OF AN EFFECTIVE
SLOGAN
m INTRODUCTION TO LOGOS
m NEED OF LOGOS AND MARKETING
MATERIALS
m IMPORTANCE OF LOGOS & SLOGAN
m SLOGAN V/S LOGO
m CONCLUSION
 A slogan or phrase that visually conveys the most
important product attribute or benefit that the
advertiser wishes to convey.

 Just Do It - Nike

 Have it Your Way! - Burger King

 PEPSI-

 SURF-

 FROOTI-

 RAYMONDS-

 BOOST-

 POLO -

 IDEA-

 KINGFISHER-
 A FEATURE
 A BENEFIT
 A QUESTION
 A CHALLENGE
 A STRUCTURE
AN EFFECTIVE SLOGAN USUALLY

states the main benefits of the product or brand for the

potential user or buyer

Implies a distinction between it and other firms' products -

of course, within the usual legal constraints

Makes a simple, direct, concise, crisp, and apt statement

Is often witty, if it is required as not all advertising
slogans are meant to be witty
Adopts a distinct "personality" of its own
Gives a credible impression of a brand or product
Makes the consumer feel "good"
Makes the consumer feel a desire or need
m Onida Reclaim Your Life
m Surf Just Do It
m Bingo Daag Acche hain
m Dairy Milk Simplifly
m Bajaj pulsar No Confusion, Great Combination
m Ceat Swad Zindagi Ka
m Nike Neighbor's Envy , Owner's Pride
m Air Deccan Definitely Male
m Tata Safari Born Tough
m Asian Paints Har Ghar Kuch Kahta hein
 A logo carries the image of a company. Its
function is to create a long lasting, recognizable
impression on the mind of a potential client or
customer.
m To increase your chance of earning venture capital or
of selling a business.
m To attract more clients.
m To brand yourself.
m To convey that you are reputable..
m To give clients a sense of stability.
m To be more memorable.
m To explain your company name.
m To explain an unusual line of business.
m To stand out in your field.
m To comply with expectations.
m LOGOS ARE IMPORTANT AFTER YOU
ESTABLISH YOUR BRAND

m BRAND RECOGNITION

m POLISHED LOOK

m HARD TO DESIGN A LOGO

m Slogan taking up a whole sentence to convey your
brand are less effective than a slogan with just 3
words.
m Slogans that leave the consumers guessing or
confused will give them a much harder time
understanding your brand and you do not want
that to happen.
m The slogan must be precise and concise in order
for consumers to understand what your brand is
all about.
 Effective in creating a lasting Effective but not as much as
impression on consumers . compared to logos.

 Visual messaging is probably far Slogans usually doesn¶t translate more

universally understood . well into multiple languages.

 Its is a visual representation of It is oral representation of the

the product or brand. Quality and function of the product
or brand.
 Eg- Eg-youngistawan ka wow«.
CONCLUSIO
N
m AMAN BANSAL -6
m PAKSHAL BHANDARI -08
m ARINDAM CHAKRAVARTY ± 12
m ROHIT JAJU- 25
m PARTH SANCHETI ± 54