HOW HAVE MUSIC

VIDEOS CHANGED OVER

TIME
ELIOT PEREZ
Bob Dylan 1965
Bob Dylan's video for Subterranean blues is arguably the first of its kind as
the alternative for a lip sync has Dylan holding flash cards with the lyrics. As a
result there are very few editing techniques used as this was clearly shot in
one take with no cuts of post production effects. The video itself is shot in
black and white with no change in camera angle or movement which
suggests the videos professionalism is minimal. Furthermore the
entertainment factor for the video is also very basic as there is a small budget
so little thought and effort has gone into creating a message, a concept or a
narrative. In addition to this it is clear very little attention to pleasing the
audience as very few media scholars were around so very few theorists had
been recognised and this is clear in Dylan's work as it shows no intended The mise en scene is very basic and
conventions or meanings. minimal and this would be expected as it is
considered the first of its time so could be
more of an experimental piece. The use of
The editing is very minimal as there are zero cuts or special effects props in the form of flash cars does show
added which could be due to the time of the creation as audiences how basic the media technologies were in
didnt need extras in order to be entertained as it was a new this era. The fact that the casting choice is
development so everyone was interested even though it may be the artist suggests it has been made to
raw footage with very little care taken. create a brand image for him so it could be
argued this video is made for a marketing
function.
 Red Hot Chilli Peppers
The mise en scene in this video is simple. The feature person is wearing casual
clothes throughout the music video which shows the casual and mainstream
nature in which the costume choices bring as it aims towards pleasing the
mainstreamers of the popular culture of this era. The props are also everyday
objects such as a guitar which again shows how they want to entertain the
needs for a mainstream audience so use conventional props such as guitars and
beam lights to help form this representation.
The lighting is quite low key with a few highlights on his face during studio
settings. This low lighting could be argued to show I direct representation of the
style of music that is playing which could show that now videos have developed
the use of colour so are able to manipulate different spectrums for different
effects.
The shots are filmed in outdoor locations are casual with everyday This video has a good range of shots such as close ups
natural lighting which maybe helps to convey the core message for the and mid shots within the camera work. However the
punk rock bands video. The proxemics are at an eye line level which camera quality is poor demonstrating the improvement
helps to make the video not only more personal but also allows for the of digital technology over time. The music video is
artists to showcase their faces so the audiences have a common filmed on a tripod and there are also hand held shots
representation wih the music which from a marketing perspective which shows how the attention to detail has improved
would help sales for the band. over time in order to entertain the audience and start
The editing is good however the combination of effects and to form some conventions. This applies to Young and
overlaying clips is poor in comparison to current day music Rubicam as the audience wants and needs have
videos. This is because the clips are hard to see and are simply changed drastically and this could be because they
have now become bored of the still and uneventful
layered with a lowered opacity level. This is a basic editing
videos such as Bob Dylan's.
technique which helps to showcase the artists style.

Avicii-2014
The editing within this music video
shows a direct link to the dance
genre as the cut pace has
deliberately been done in order to
match the concept of adventure
which shows a fast paced style of
living. The link comes where the
activities within the content are all
adrenalin filled and the music could
be seen to represent this. Evidence
could be the drum beat as a fast
heart beat because of the adrenalin
rush. This attention to detail could
have come about in the modern
video because in the modern
industry everyone has access to
music so certain groups have formed
with different audiences who have
different needs to be met and Aviccis
genre clearly thrives of an up beat,
high tempo atmosphere.
The camerawork within this music
video is shown to contain a lot of
mid shots which are followed by
longshots and this could be to keep
the video personal but then
highlight and optimise the aspects
of the adventure and exploration.
The actual movements shown are
tilts from point of view and then a
lot of stabilised panning and Finally, in the most modern style of music
videos we can see a completely diverse variety
tracking. of music video with the most modern
technologies and application of techniques. An
example of this is the use of a go pro camera in
order to capture the extreme sports elements
such as under water shots with post production
techniques with slow motion in high definition
The mise en scene within this scene is again cameras to give the most interesting concepts
showing a clear tailored selection for the in the most aesthetic and appealing way.
electronic dance audiences as it targets
there wants and needs with the youthful
costume choices and the summer vibe it
gives off. Other evidence of this is the fact
that the lighting is all really clear and bright
which could be a representation of the
beach parties held in the dance industry in
summers.