Tastee Snax

Cookie
Company (B)
Group No. - 327 Kunal Nawandar (161327)
Madhur Mehta (161329)
Parag Jyoti Borah (161337)
Pratul Batra (161338)
Tridibesh Basak (161361)
Background

Negative Publicity regarding fat consumption

Declining market share.

Decision to launch no-fat cookie

Project Planning

Kevin, VP marketing decided to use CPM scheduling

technique.

He selected project coordinator from each department.

For Project manager he selected Katy Motte, who is

having six year experience with the organization.

Katy conducted various project coordination meetings

with key department managers.
Activities

The three major group of activities:

Research and Development

Marketing

Advertising and Promotion

Overall Project Network
Critical Path-I

B1: Perform Focus Group

A2: Complete Product Development
B5: Perform Taste Test
B6: Review Results and Choose Product
A4: Prepare Manufacturing Specifications
A5: Produce for Test Market
B9: Run Test Market
B11: Evaluate Test Market Result Financially
A6: Order Special Equipment
A7: Receive and Install Special Equipment
A8: Produce Product
Critical Path-II

B1: Perform Focus Group

A2: Complete Product Development
B5: Perform Taste Test
B6: Review Results and Choose Product
A4: Prepare Manufacturing Specifications
A6: Order Special Equipment
A7: Receive and Install Special Equipment
A8: Produce Product
Project Planning

Kevin wanted to shorten the implementation time.

Duration shortened by each week would allow Tastee

Snax to capitalize on peak demand period and gain
market share quickly.

Motte analyzed various tasks by matching them with

employee skills and developed the list of tasks that could
be crashed.
 List of Activities that could
be Crashed
Activity Original Crashed Additional Additional
Time Time Cost Cost per
week
A3 Develop special equipment 5 wks 3 wks $2,200 $1,100
list
A4 Prepare manufacturing 6 wks 3 wks $3,900 $1,300
specifications
A7 Receive and install 6 wks 4 wks $7,000 $3,500
equipment
B2 Develop and test packaging 10 wks 8 wks $3,200 $1,600
and product names

B5 Perform taste test 4 wks 3 wks $1,700 $1,700

B6 Review results and choose 4 wks 3 wks $3,000 $3,000
products