Introduction:

Timeline:
1967: Hyundai Motor Company started in Seoul
1996: Hyundai Motor India Limited a subsidy of HMC
1998: Launched first car: Santro
2002: Launched Accent
2004: Launched Elantra
2007: Launched i10
2008: Launched i20
2011: Launched Eon
2015: Launched Creta
 Brand Architecture:
Hyundai Follows Endorsed brands and sub brands Architecture

Santro i20 Creta Elantra Xcent

i10
Santro Xing i10 Sports i20 Active
i10 magma i20 Sports
i10 Elite i20 Asta
i10 Grand
Strengths
Assurance of quality for the product brand
Increase consumers perception and confidence
Advertise both the product brand and the endorser
The connection between product brands can facilitate
cross-selling
Examples:
People buying i10, i20 trusting Hyundai
The equity created by Santro was monetized in selling of
i10, i20
Weaknesses
Change in image associate has associated time to
market costs
Crisis Situation: Parent brand and product are affected
Examples:
"Hyundai has left its cheap-and-cheerful image
Hyundai recalls over 30,000 Elantras :2017
Hyundai recalls over 240,000 Cars in korea:2017
Hyundai Recalls Over 7,600 Units Of The Eon: 2017